Are You a Pet Loss Professional? Here’s Your VIP Invitation

Posted by Ashley Montroy

Logo of Pet Loss ConferenceRecently I’ve been busy preparing for my presentations at each of the three Pet Loss Business Development Conferences scheduled during the last week of July, 2013.

I’d like you to be there. In fact, I don’t think you can afford to miss it. And, with three locations to choose from, you don’t have to:

July 22nd, Albany New York
July 24th, Baltimore, Maryland
July 26th, Orlando, Florida

This annual educational forum focuses on the dynamic ways in which your funeral firm can develop appropriate Pet Loss Memorial Services within a community. Don’t hesitate: click here to learn more, and to register.

Why Accept My Invitation?

Because this is a phenomenal opportunity for you to add pet loss services to your funeral firm and effectively grow your business. I’ve gotten to work closely with the other presenters, and know firsthand the value of their experience and insights. Just look at these names:

  • Ron Salvatore, of Matthews Cremation
  • Michael Harris, of Harris Funeral Home/Pet Passages
  • Scott Hunter, of Gateway Pet Memorial
  • Chris Farmer, of Sheehy, Ware & Pappas, P.C.

Listening to everyone of those presenters is exciting—but so is the prospect of meeting and getting to know the all the other funeral service and pet loss professionals in attendance!

a girl and her poodleThese are smart, savvy, and forward-thinking pet loss professionals: they’ve clearly seen the potential within this niche market, and seized the opportunity to capture additional revenue, establish a new client network, and acquire an emerging market. For them, branching out to care for their community’s pet population makes great financial sense, These stats prove the point:

  • About 62 percent of all households in the United States have a pet. (Source: APPA)
  • About 78.2 million dogs and about 86.4 million cats are owned in the United States. (Source: APPA)

domestic catThose numbers reflect the number of families who may need pet cremation services, and who would certainly be truly appreciative of your services as a caring pet loss professional.

And they are willing to spend lots of money on their loving animal companions. An online article from February of this year cited the American Pet Products Association (APPA) statistic: Americans spent $50.96 billion on their pets in 2012. That’s 4.7 percent more than they did in 2011, and based on that, the APPA anticipates a “steady 4.1 percent growth rate through 2013″ which brings the projected amount up to $55.5 billion. Talk about a significant market!

Can You Afford NOT to be There?

If you’re like most of today’s funeral service professionals who are looking for innovative, meaningful ways to better support families in their communities, while adding a stream of revenue to their funeral firm, then don’t think you can ignore the potential within this emerging market.

Whether you’re naturally led to pet loss, because of your own love of the pets you’ve called “family”; or don’t fully understand the bond, or the obsession with our pets, the Pet Loss Business Development Conference will give you a strong foundation on which to grow your existing—or future—pet loss business.

I personally will be speaking about creating deeper relationships with the pet owners in your community via social media. And you can bet, I’ll be keeping my eyes out for you, during my visits to Albany, New York, Baltimore, Maryland, and Orlando, Florida. So, if you are planning on attending, be sure to stop by and say hello. See you there!

This entry was posted in Funeral Home Education, Pet Loss Strategies and tagged , on by .

About Ashley Montroy

Ashley Montroy, Marketing Director at FrontRunner Professional, has committed herself to helping funeral professionals understand and excel in today’s digital age. With a long-standing history in the funeral business and her father being a licensed funeral director for over 30 years; she grew up learning the family funeral business. Ashley holds a bachelor’s degree from Carleton University and diploma from Algonquin College. Today, she continues to speak to over 15 state and provincial funeral association groups each year on funeral marketing in the digital age and protecting funeral firms online using experiences and examples from working with thousands of funeral homes in North America through FrontRunner Professional.

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