Author Archives: Brandon Meawasige

About Brandon Meawasige

Brandon is a marketing coordinator with FrontRunner Professional. He works very closely with the entire marketing team and assists in the roll-out of marketing related tasks. Brandon holds a social sciences degree from McMaster University and a marketing diploma from St. Lawrence College. He has a passion for the marketing world. His creative writing and new-age ideas bring new life to not only FrontRunner Professional but the many FrontRunner clients and funeral directors world-wide.

What Mother’s Day Taught Me About Celebrating A Life

Posted by Brandon Meawasige

Mother's Day

It’s not easy to talk about an occasion like Mother’s Day knowing that some people will be without their moms this year. Any holiday or significant date, really, can be difficult for those who have experienced the loss of a loved one. This is something most people can relate to on one level or another.

For example, I feel so incredibly blessed to have plans with my Mom this weekend – but for her, this will be the first Mother’s Day she has without her Mom, my Grandma. I can’t imagine what that would feel like. However, I’d be lying if I said it didn’t inspire me to explore what a day dedicated to celebrating our moms can teach us about celebrating a life.

Continue reading

SEO Tips For 2018: How To (Really) Improve Your Rankings

Posted by Brandon Meawasige

SEO Tips 2018

Search Engine Optimization, or SEO as it is more commonly known, is the practice of providing searchers with valuable content and making your site easy to find on search engines. But you already knew that, right?

Maybe you did and maybe you didn’t. Either way, you have surely come in contact with the phrase before. Unfortunately, though, it has become a buzzword. A term too often thrown around by digital marketers and business owners alike without a fundamental understanding of what it truly entails. This has led to some confusion about what it takes to truly optimize a website.

Continue reading

Cremation Numbers Your Funeral Home Needs To Know

Posted by Brandon Meawasige

Cremation numbers

According to research done by the Federal Reserve of the United States, the economic well-being of American households is teetering – at least when it comes to covering unexpected expenses. In a 2017 press release, the country’s central bank shared that its findings that as many as 44% of people cannot afford to pay for an emergency of $400 or more. That means things like car repairs and home maintenance are out of reach for approximately 1 out of 2 families, generally speaking. So what does this mean for unexpected deaths and the resulting funeral costs? The answer is no surprise, but it is something your funeral home should pay attention to.

Continue reading

Spring Cleaning At The Funeral Home

Posted by Brandon Meawasige

Spring cleaning tips for funeral homes

So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.

Continue reading

Big Game Advertising: How One Funeral Home Scored A Touchdown

Posted by Brandon Meawasige


The Super Bowl is far more than just a football game and since first being played in January of 1967, it has grown into an unrivalled national spectacle. What started as a championship matchup between the National Football League’s two best teams is now more akin to a national holiday and has transformed into a full-blown economic phenomenon. According to Forbes, each year, Americans spend around 14 billion dollars on the game, behind only Valentine’s Day, Mother’s Day and Father’s Day as the largest single-day spending occasion. Understandably, Super Bowl Sunday, and the weeks leading up to it, have become extremely important for businesses looking to connect with consumers. However, only certain businesses take advantage of this opportunity.

On February 4, 2018, over 100 million people tuned into watch Super Bowl LII between the Philadelphia Eagles and the storied New England Patriots. And while the underdog Eagles may have won their first League title since 1960, one FrontRunner client celebrated a victory of their own; setting a new bar for funeral home marketing.

Continue reading

One Lesson Funeral Directors Can Teach Us On Valentine’s Day

Posted by Brandon Meawasige

This won’t be your cookie-cutter Valentine’s Day blog post, with tips on how to connect with families or advice for helping people grieve. For all of the frivolous ways to view the annual day of love, there are some underlying lessons that never get their due attention. One, in particular, that we can learn from funeral directors and those in the death care profession, must be noted. This industry has some of the most helpful, selfless and compassionate people around – so there is no better example for spreading love and dealing with grief all year round. Not just at otherwise “special” times.

Continue reading

3 Useful Organization Tips & Tools For Funeral Directors

Posted by Brandon Meawasige

Organization tips for funeral directors

With the release of our new Google Calendar Integration in mind, we figured it would be a good time to talk about staying organized. Not only are we going to walk you through the steps of using our latest tool, but we are also going to give you some awesome tricks that will help your firm stay organized in 2018.

No matter what industry you work in, whether you work for a company or for yourself, staying organized is an important part of being productive and knocking things off the ever-present to-do list. For some this comes naturally, but for others organization is an elusive concept – oft preached, seldom practiced. Regardless of which side of this proverbial fence you find yourself on, there is always room for improvement. Don’t be afraid to explore ways to improve both your personal and professional organization – of course, for funeral directors, the two are intrinsically bound. Currently, there are so many resources available for the hyper-coordinated and haphazardly alike. In this post, I am going to share 3 of these helpful tips & tools, including our new Google Calendar integration, that can help get your funeral home team on the same page and improve your organization this year.

Continue reading

Funeral Home Social Media Is Now More Important Than Ever

Posted by Brandon Meawasige

By now, you should be no stranger to the idea that social media is a key part of any successful funeral home marketing strategy. But did you know social media is going to be more important than ever in 2018? With a marked increase in active users, there are more eyes than ever on social channels like Facebook, Instagram, Twitter and LinkedIn – which has made social media the single most useful marketing and communication platform for businesses. This is largely due to the amount of influence that social media has on the buying journey of today’s consumers. According to Forbes, 78% of consumers say that they are influenced by social media. Similarly, 71% of consumers are likely to recommend a brand that they have had a good interaction with on social media. No matter which way you slice the pie, social media has more influence now than it has ever had before.

Continue reading

Is One Funeral Home Website Enough?

Posted by Brandon Meawasige

Is one funeral home website enough?

The idea that funeral homes can benefit from having more than one website is undoubtedly a tough sell. Many firms have just come around to understanding the importance of one funeral home site. Who in their right mind would want to create a second, or even a third site after spending time updating the original.

For certain, having multi-website strategy is not for every funeral home. Smaller firms or those that serve smaller communities can surely benefit from having one, informative funeral home website. However, for funeral homes that serve larger areas, with multiple locations or that have numerous competitors – there is a significant value in a diversified approach.

Imagine being able to outrank competitors on search engines, be found by more families and bring more business into your firm by simply spreading out your web presence. Standing out online does not have to be difficult – you just have to think outside of the box. In this post, I will share some of the ways that employing a multi-website approach can help your business grow.

Continue reading

Part Two: Funeral Home Technology Trends To Watch In 2018

Posted by Brandon Meawasige

In our last post, we covered some of the trends that are going to shape the funeral industry in 2018. While there is nothing more exciting than looking forward to the future, this year is going to be a turning point of sorts. For firms who are prepared and/or willing to stay with the times, things are certainly looking up. However, funeral homes that still hold onto traditional ways of doing the job and fight the influence of technology are going to find themselves facing an unwelcome reality check. Mark my words. This year, more advancements will be made in funeral home technology and death care than ever before. As newfound innovations are aggressively sought by technology providers and everyday consumer habits continue to creep into funeral service, the landscape will begin to change drastically.

All of this, of course, in preparation for a generational shift that will see millennials planning the majority of funerals within the next decade. So the question remains, is your funeral home ready to adapt?

Continue reading