Most funeral homes don’t have a PR department, or even a dedicated person to handle their communications. Therefore, it is not always as easy for funeral directors to build relationships with the local media because a funeral home owner must wear so many different hats.
That doesn’t make connecting with writers and reporters any less important. In fact, in some cases, effective media relations can help funeral homes generate publicity and be a complement to advertising campaigns, so your relationship with your local newspapers and radio stations deserve some attention.
Here are ten excellent suggestions for funeral homes that want to build strong media relationships, but don’t have the dedicated personnel to spend a great deal of time on it. Continue reading