Author Archives: Lindsey Foster

About Lindsey Foster

Lindsey Foster has worked with FrontRunner clients since 2004 on web content and system trainings. She also works with the FrontRunner marketing and creative teams on written materials for publication.

The Top 5 Reasons FrontRunner Clients Love the New Online Manual

Posted by Lindsey Foster

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If there’s one thing that’s certain in the funeral profession, it’s the fact that funeral directors don’t have 9-5 workdays. When they finally have time to sit down at their desks to add records, make changes to their funeral home’s website, or find some additional marketing resources to grow their business, chances are good that they are doing so long before or after ‘normal’ business hours. And, when they have questions about the technology, they need to find the answers quickly.

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Cremation Strategies, Certification & Tributes

Posted by Lindsey Foster

Registration is now open for this year’s Cremation Strategies Conference , which takes place November 12th in St. Pete Beach, Florida. The one-day event is packed with experienced and knowledgeable speakers who will focus their talks on catering to all cremation families and earn you up to 5 Continuing Education Unit (CEU) credits.

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If you aren’t reaching out to cremation families and helping them recognize the value of memorialization, then you’ll only have yourself to blame when competitors boost market share at your expense.

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Engaging Families with the Book of Memories is as Easy as 1-2-3

Posted by Lindsey Foster

BOM-themesThe concept is so simple yet so many families are unaware of the support and tools available to them through their loved ones’ Book of Memories. This easy-to-access portal opens communications for families who may appreciate any opportunity to further engage with family members and friends at such a difficult time. It also creates a permanent link between the families and the funeral firms that serve them.

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FrontRunner Announces New $1.6-Million Dollar Training Facility to Help Funeral Professionals Learn, Grow and Better Their Businesses

Posted by Lindsey Foster

training1As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.

FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.

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Simple & Affordable Cremation Options Make Good Business Sense

Posted by Lindsey Foster

The last funeral I attended for a close family member was over 20 years ago. My grandmother, in her mid-80s at the time of her death, had arranged everything. There were several visitations with an open and ornate casket, a full service, and a graveside ceremony. She clearly stated that she wanted all the bells-and-whistles because she had lived a full life and deserved it.

cremation1Those words have stuck with me all these years later. There’s little doubt that my grandmother considered a full, traditional funeral as the ultimate way to define her status. This was the accepted and preferred funeral arrangement – the status quo. Everyone else she knew in her generation had a big funeral and she wanted one too. She could afford it and wanted everyone to know it.

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It All Boils Down to Customer Service

Posted by Lindsey Foster

marketingMarketing is a tricky beast. It’s a critical element to any business yet most small and medium sized companies don’t have actual marketing departments. Budgets are limited to the cost of advertising without any room to pay outside marketing firms. The advent of technology has added a new twist to marketing trends and companies are scrambling to find someone on staff to maintain websites, blogs, and social media platforms.

For some, they just throw their hands up in the air and admit defeat. They refuse to embrace new marketing strategies because they don’t have the time or resources. They continue to market their companies just as they have for however many years.

This isn’t necessarily a bad thing when the companies instead focus their efforts on providing excellent customer service. It’s one thing to implement marketing strategies but when you get customers through the door, do you create a truly memorable experience? Does your firm ever take extraordinary measures to set yourself apart from the competition? Do you provide a service to your customers that they will then share with their family, friends and beyond? Continue reading

12 Ways the Book of Memories™ Connects Your Firm to Your Community

Posted by Lindsey Foster

BOM-logoIt takes more than just a website to successfully compete in today’s changing market. As families and communities continue to expect more for less, funeral professionals are searching for meaningful and affordable ways to make lasting connections.

How can you reach out to potential families without spending thousands of dollars on advertising and marketing initiatives? How can you get your funeral firm name out there in the community as the ‘go-to’ place for all things funeral-related? How can you ensure your company’s professionalism and integrity are showcased?

The answer is simple: the Book of Memories™.

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It Pays – Literally – to be a FrontRunner Client

Posted by Lindsey Foster

Free to join. Earn points for every dollar spent.
There’s no reason not to join.

FrontRunner Professional Loyalty Rewards ProgramTechnology companies aren’t normally known for rewarding their clients for being clients. Thankfully, FrontRunner Professional is no ordinary technology company.

Launched in January 2013, the Loyalty Rewards Program – our profession’s first – helps our clients get more for every dollar spent on products and services. Funeral professionals can stretch their spending dollars, reinvest their rewards into funeral home amenities, or simply enjoy some personal luxuries.

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The Top 5 Reasons Your Firm Needs a Responsive Website Design

Posted by Lindsey Foster

responsive1Responsive website designs are growing in popularity – and necessity – simply because of the increasing number of people accessing websites from mobile devices. Responsive technology is different than mobile technology though because it provides one site for every screen and creates an optimal viewing experience on smartphones, tablets, laptops, and full-screen computer monitors.

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Note to XP Users: It’s Time…

Posted by Lindsey Foster

windows-xpIf you’re still using Windows XP on your computer, you’re not alone. Despite the fact that Microsoft stopped supporting the operating system earlier this month, it’s estimated that it’s still running on 300-million or approximately 20 percent of all PCs worldwide. While change is difficult for many, there is little doubt that upgrading will be the easiest way to protect your system from security threats.

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