For many funeral homes, the world of social media remains mysterious and uncharted territory. Though it is widely understood to be a valuable asset that helps drive business growth, funeral professionals are still intimidated. We understand. Social media takes organization, commitment and creativity. Most crucially, it takes plenty of time. And time can be a rare commodity, as any funeral home employee will tell you. As a result, dedicating hours to social media may be more than just daunting. It can be downright impractical for some firms.
At FrontRunner, we are more than just a website and technology provider. We work each and every day to help funeral homes around North America build better businesses and become institutions in their community.
When it came to the next thing we’d bring or help bring to funeral service, we knew it had to be a platform to help funeral homes take back control of their obituaries, something we’ve voiced our concern over for years. Unfortunately, the FrontRunner team couldn’t lead this up because of the growth of our company, so we aligned ourselves the right people, and financially supported them with one goal in mind: to protect the future of funeral service.
We are proud to introduce the National Obituary Registry, an organization that empowers funeral homes to benefit from their own obituary traffic, generate more revenue and provides them every necessary touchpoint families want. But we can’t do this alone and require the support of professional associations, newspapers, other technology vendors like us and ALL funeral homes around the continent. Together, we can make change happen.
As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.
This week at FrontRunner we are launching a brand new video condolences option for online obituary pages that will help connect families, friends and loved ones in times of greatest need like never before. Though any expression of sympathy and heartfelt message of condolence can have a positive effect on a family who has lost someone they love, seeing a friendly face and hearing their voice can have a much greater impact. Why did we develop this for funeral homes and families? Not everyone can make it to a service. There are a number of reasons why people are unable to attend a funeral, memorial service or viewing. For some, their reason is related to business, location or illness. For others, it may simply be a long distance and/or cost of travel preventing them from being present. Regardless of the reason, this feature helps funeral homes reach another level service to the families and communities they serve. We thought, why not develop a feature that helps funeral homes modernize their business and allow families to be closer to those they love?
Given that we are celebrating St. Patricks Day today, I figured it would be a good time to share my story of how learning about Irish funeral traditions forever changed my views on death, dying and loss. You never really know what you will get out of a conversation, however, this particular occasion I will never forget.
While attending university, long before ever working for a funeral home technology company, my eyes were opened to the truly beautiful idea of celebrating a life. It all happened while studying in the library one winter evening. I was approached by a friend of mine for what started out as an exchange of pleasantries and ended with a profound change of perspective.
It’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading →
Since 2012 the National Funeral Director’s Association has conducted an annual survey to help funeral professionals better understand consumers. This year’s results, published in the September issue of The Director magazine, provide valuable insight into death care trends. In an industry so closely tied to community relationships, it has never been more important to know what drives the market. So, what do consumers really want? Let’s talk about the numbers and how to use them to your advantage.
After years as FrontRunner’s obituary information hub, Obitsforlife.com will be discontinued this week and all existing traffic will be directed to a new and improved platform, ObitTree.com and we’re pretty excited about the change! With every part of our space shifting towards user-friendly navigation, ObitTree.com presents a better experience when families and friends are searching for obituary information. The move aims to update the functionality and organization of the database, all while producing an interactive website consumers can enjoy. At FrontRunner, we are committed to providing our clients with the best possible experience online.
Social media has changed the way we communicate, the way we do business and it has completely reshaped interpersonal relationships. We are now able to access more than just information; we are able to understand the human experience of others through profiles, insights, engagement and constant digital conversation. For the last seven years, Social Media Day has been celebrated globally to recognize the significant innovations brought forth by social networks and to mark this year’s occasion we have some tips and tricks for establishing a great social media presence. Continue reading →