Given that we are celebrating St. Patricks Day today, I figured it would be a good time to share my story of how learning about Irish funeral traditions forever changed my views on death, dying and loss. You never really know what you will get out of a conversation, however, this particular occasion I will never forget.
While attending university, long before ever working for a funeral home technology company, my eyes were opened to the truly beautiful idea of celebrating a life. It all happened while studying in the library one winter evening. I was approached by a friend of mine for what started out as an exchange of pleasantries and ended with a profound change of perspective.
It’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading →
Since 2012 the National Funeral Director’s Association has conducted an annual survey to help funeral professionals better understand consumers. This year’s results, published in the September issue of The Director magazine, provide valuable insight into death care trends. In an industry so closely tied to community relationships, it has never been more important to know what drives the market. So, what do consumers really want? Let’s talk about the numbers and how to use them to your advantage.
After years as FrontRunner’s obituary information hub, Obitsforlife.com will be discontinued this week and all existing traffic will be directed to a new and improved platform, ObitTree.com and we’re pretty excited about the change! With every part of our space shifting towards user-friendly navigation, ObitTree.com presents a better experience when families and friends are searching for obituary information. The move aims to update the functionality and organization of the database, all while producing an interactive website consumers can enjoy. At FrontRunner, we are committed to providing our clients with the best possible experience online.
Social media has changed the way we communicate, the way we do business and it has completely reshaped interpersonal relationships. We are now able to access more than just information; we are able to understand the human experience of others through profiles, insights, engagement and constant digital conversation. For the last seven years, Social Media Day has been celebrated globally to recognize the significant innovations brought forth by social networks and to mark this year’s occasion we have some tips and tricks for establishing a great social media presence. Continue reading →