Category Archives: Community Building

Spring Cleaning At The Funeral Home

Posted by Brandon Meawasige

Spring cleaning tips for funeral homes










So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.

Revisit Your Funeral Home Social Media Strategy

Most of the major social media networks like Facebook, Instagram and Twitter have in-depth reporting tools that enable you to see exactly what works and what doesn’t. Set aside some time to look at the results of your posts, campaigns and even paid advertising from the past year. Then, make a quick plan of how to improve – start by identifying what you should do more of on social media and what to eliminate from your strategy. Also, you will want to be thorough and ensure that all of the information about your firm, staff and services are updated. Even an hour spent on these tasks can help you be more successful online for the rest of the year.

Host A Community Event

After the dull of the winter months, people want to get out of their houses and cold-weather routines. There could be no better excuse for your funeral home to host an event. Think about organizing a casual get-together for your community. This will give you an opportunity for area families to get to know you better, continue existing relationships and have some fun. Don’t forget to tell people what you have been up to and give them a glimpse of what you are planning for the future. While this may take a little work to plan it’s great for your funeral home’s image and sends a message of renewed commitment to serving the families in your service area.

Clean Up Your Inbox

Most professionals are inundated with a cluttered inboxes, sometimes even multiple cluttered inboxes. This is a problem from which funeral directors are not exempt. Sure, it may seem like a harmless habit – but even a week of neglect can leave you wondering where the 150 unread messages came from. it can end up feeling like an impossible task to get it all dealt with. My advice is to schedule a few hours to sit down and clean up your inbox. Delete needless emails, respond to the important ones and file messages pertaining to the future. Not only will you have a less intimidating inbox, but you may even find yourself having the time to connect with families you have served in the past or organize your upcoming schedule as well.

Reduce Clutter

Much like with your inbox, reducing general clutter from your life is a key to Spring cleaning success. For funeral directors, this can include getting rid of, or at the very least organizing, inventory stock that has just seemed to pile up in storage. Things like stationery and the overflow from your showroom need a little love too. Don’t limit yourself to just the funeral home either – clean up the excess from as many areas of your life as possible. Donate close you don’t wear, purge your garage for toys you don’t use or get your car cleaned. No matter what you do to de-clutter your life this Spring season, believe me, it will feel better once you have done it.

Need Some Spring Cleaning Help?

One of our year-round goals at FrontRunner is to help funeral professionals stay organized, and save time on manual tasks. If you want us to help you improve your business for the rest of 2018 and beyond, we would love to show you even more ways that technology can make a big difference in the amount of extra time you have – time you can use for things like thinking of new ways to serve the community. Happy Spring cleaning!

An Open Letter To Funeral Directors

Posted by Jules Green

Dear Funeral Directors,

Getting ready to start at FrontRunner seven years ago, I had no idea what I was in for. I understood the business, but could not have been less prepared for the job. Working in palliative care, I was no stranger for death – but funeral homes were still somewhat of a mystery to me. To be truthful, the death care industry is not something I saw myself getting into. However, I quickly learned about the men and women who work in this wonderful industry. I learned about your daily lives, the way you help communities and your dedication to others.  It didn’t take long before I was hooked.

Continue reading

Prep Arts: In the New Year, I Resolve To …

Posted by Lance Ray

funeral professionals New Years resolutions

A new year always brings new resolutions to improve, whether in personal or professional areas. There’s always something that we might do better and this can apply to new embalmers as well as veteran embalmers. As Rod Serling of The Twilight Zone might have said, “submitted for your approval” are ten resolutions for 2018:

Continue reading

Boston Bound: How To Make The Most Of NFDA 2017

Posted by Brandon Meawasige

With the 2017 NFDA International Convention & Expo fast approaching, the FrontRunner team could not be more excited to be headed down to Boston. We had such a wonderful time with all of you in Philadelphia in 2016 and can’t wait to share what has been the biggest and most innovative year in our company’s history. We released several new technology solutions for funeral homes like our DIY website platform and video condolences feature. We also became the first in the death care industry to partner with GoFundMe to release A Helping Hand compassionate funding. It sure has been busy around here and it’ now time to celebrate. In addition, it would not be the NFDA convention without a look to the future, that is why we are bringing a special 2018 sneak preview (among other surprises) to the trade show floor. To see it all first-hand visit us in booth 2811, you wont be able to miss it (trust me). We also have a thing or two to share with you that will help your funeral home make the most of the convention experience and enjoy your time in Boston.

Continue reading

Funeral Home Social Media: Make Facebook Work For Your Firm

Posted by Brandon Meawasige

funeral home social media


For many funeral homes, the world of social media remains mysterious and uncharted territory. Though it is widely understood to be a valuable asset that helps drive business growth, funeral professionals are still intimidated. We understand. Social media takes organization, commitment and creativity. Most crucially, it takes plenty of time. And time can be  a rare commodity, as any funeral home employee will tell you. As a result, dedicating hours to social media may be more than just daunting. It can be downright impractical for some firms.

Continue reading

Introducing The National Obituary Registry: Putting Funeral Professionals Back In Control

Posted by Ashley Montroy

At FrontRunner, we are more than just a website and technology provider. We work each and every day to help funeral homes around North America build better businesses and become institutions in their community.

When it came to the next thing we’d bring or help bring to funeral service, we knew it had to be a platform to help funeral homes take back control of their obituaries, something we’ve voiced our concern over for years. Unfortunately, the FrontRunner team couldn’t lead this up because of the growth of our company, so we aligned ourselves the right people, and financially supported them with one goal in mind: to protect the future of funeral service.

We are proud to introduce the National Obituary Registry, an organization that empowers funeral homes to benefit from their own obituary traffic, generate more revenue and provides them every necessary touchpoint families want. But we can’t do this alone and require the support of professional associations, newspapers, other technology vendors like us and ALL funeral homes around the continent. Together, we can make change happen.

Continue reading

Are You Ready For The 2017 ICCFA Convention & Expo?

Posted by Ashley Montroy

As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.

Continue reading

NEW! Feature Alert: Video Condolences
+ The Impact They (& You) Will Have on Your Families

Posted by Ashley Montroy

funeral home video condolences

This week at FrontRunner we are launching a brand new video condolences option for online obituary pages that will help connect families, friends and loved ones in times of greatest need like never before. Though any expression of sympathy and heartfelt message of condolence can have a positive effect on a family who has lost someone they love, seeing a friendly face and hearing their voice can have a much greater impact. Why did we develop this for funeral homes and families? Not everyone can make it to a service. There are a number of reasons why people are unable to attend a funeral, memorial service or viewing. For some, their reason is related to business, location or illness. For others, it may simply be a long distance and/or cost of travel preventing them from being present. Regardless of the reason, this feature helps funeral homes reach another level service to the families and communities they serve. We thought, why not develop a feature that helps funeral homes modernize their business and allow families to be closer to those they love?

Continue reading

Celebrating A Life: An Irish Funeral Tradition

Posted by Brandon Meawasige

Given that we are celebrating St. Patricks Day today, I figured it would be a good time to share my story of how learning about Irish funeral traditions forever changed my views on death, dying and loss. You never really know what you will get out of a conversation, however, this particular occasion I will never forget. 

While attending university, long before ever working for a funeral home technology company, my eyes were opened to the truly beautiful idea of celebrating a life. It all happened while studying in the library one winter evening. I was approached by a friend of mine for what started out as an exchange of pleasantries and ended with a profound change of perspective.

Continue reading

How To Turn This Year’s NFDA Convention Into a Complete Win For Your Funeral Home

Posted by Ashley Montroy

see-you-in-phillyIt’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading