Since 2012 the National Funeral Director’s Association has conducted an annual survey to help funeral professionals better understand consumers. This year’s results, published in the September issue of The Director magazine, provide valuable insight into death care trends. In an industry so closely tied to community relationships, it has never been more important to know what drives the market. So, what do consumers really want? Let’s talk about the numbers and how to use them to your advantage.
After years as FrontRunner’s obituary information hub, Obitsforlife.com will be discontinued this week and all existing traffic will be directed to a new and improved platform, ObitTree.com and we’re pretty excited about the change! With every part of our space shifting towards user-friendly navigation, ObitTree.com presents a better experience when families and friends are searching for obituary information. The move aims to update the functionality and organization of the database, all while producing an interactive website consumers can enjoy. At FrontRunner, we are committed to providing our clients with the best possible experience online.
Social media has changed the way we communicate, the way we do business and it has completely reshaped interpersonal relationships. We are now able to access more than just information; we are able to understand the human experience of others through profiles, insights, engagement and constant digital conversation. For the last seven years, Social Media Day has been celebrated globally to recognize the significant innovations brought forth by social networks and to mark this year’s occasion we have some tips and tricks for establishing a great social media presence. Continue reading
Over the past several weeks, our Funeral Home Marketing Series has looked at ways to better understand your customers, build an effective funeral home website, delve into the world of funeral home social media, and develop a well-structured funeral home marketing plan. Essentially, this is the background stuff; all the aspects that your funeral home needs to build and promote your brand. The next step can be daunting for many, but it’s a critical element for any business. You need to put (and keep) yourself out there.
Put a Face to the Name Continue reading