From the moment a death occurs, communication between friends and loved ones begins. And that communication, even with those you love, can be painful when grief is so fresh, especially if the phone doesn’t seem to stop ringing. Whoever they are, when they first hear of the passing, generally they ask themselves, or Google, three questions:
When is the service?
Where is the service?
Where should I stay? (If they are coming from out of town)
A part of your role as a funeral director is getting the news out. It is so important to post the service information as soon as possible onto your funeral home’s website. For the most part, funeral directors first think about sending the obituary to the newspaper, and leave the posting of that obituary and service information on their website as an afterthought. As you read above, some of the first questions that come to a persons mind when they hear about the death is asking when and where the service is being held. If they turn to Google and find the obituary and service information on a newspapers website, rather than your website – you are missing out on thousands of dollars in revenues, branding and so much more.
Next month marks FrontRunner’s one-year anniversary in our brand new offices. It is hard to believe that we have already been at our new location for almost one year, but where it has come is truly unbelievable.When we first started looking to expand to a larger location, it was a task that seemed next to impossible. At the time, our team was split between two offices and it lost it’s “FrontRunner team” feel. We knew that we had to bring everyone back under one roof. So, we looked and looked and looked. Finally, a beautiful 6,500 square foot commercial condo right on Kingston’s waterfront came on the market and we saw the perfect opportunity to not only have the best office space, but also to build a Technology Center for clients and funeral professionals to be able to come and learn about using technology and marketing to truly grow their business. Continue reading →
Dealing with loss is often the most difficult time for the family and friends involved. On top of dealing with the death itself, there are so many other factors involved that people in their state of distress would rather not deal with. One of these factors is often travel. About 10% of funeral attendees travel from over 50 miles away to visit the service. Wouldn’t it be nice if you could help take care of any travel accommodations for these grieving travelers without having to do anything? Well as a FrontRunner client, you now can.
Where is one place you can escape the cold, meet funeral professionals from all over, put your feet up and relax and learn more in one week than you ever thought possible? Past funeral technology and marketing cruisers would tell you that the annual FrontRunner workshop cruise is exactly that.
I’ll admit – we took a year off from our annual workshop cruise this past year. A lot of work goes into planning this event and with our company growth, we just needed a small break from the cruise. We had more phone calls than ever last year from funeral professionals asking how they could book the cruise (isn’t that the way it always happens?). So, we were very happy to tell them that 2015 was a no-go for the cruise but to be ready for 2016 because it is back on!
Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.
According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.
When you think of FrontRunner Professional – Do you picture a big technology company behind a logo? Or do you picture a family-run business with roots in funeral service?
As the Marketing Director here at FrontRunner, sometimes I take a step back and say – Okay, it’s time to do some planning. In my last planning session, I couldn’t help but think about how funeral directors see FrontRunner. While I know majority see us as a big technology company, I realized how important it is for every funeral director to know exactly who we are, as a family-run business, and where we come from.
So, who is FrontRunner Professional? It’s time to tell a story.
It all started in 1994 in the back of a family-owned and operated funeral home (picture to the right). Many do not know this but FrontRunner’s Founder/CEO, Kevin Montroy is actually a 30+ year licensed funeral director. He owned and operated his funeral home in a teeny tiny little town called Gananoque. If you are tying my last name to his, you may realize that he is related to me. Kevin is my father.
We’ve been working hard behind the scenes to get some incredible features ready and we are thrilled to announce not one, but five game-changing additions to FrontRunner’s award-winning software. It is not just a small change – it represents a new level of our technology and will shape the coming years of advancements, and we can’t wait to move you into it!
As you may have heard, we officially released our Pulse Business System at the 2014 National Funeral Director’s Association Convention in October. Clients and those new to FrontRunner, were so excited to finally have one, single web-based solution that had everything they needed to not only streamline their operations but also help them make great business decisions. With 5 features just released, the Pulse Business System just got even better:
It’s October 31st and you know what that means – it’s the one day where adults dress up in their favorite, yet sometimes scariest costumes and we get to see those little ones jump into their adorable costumes. Wherever you are and whatever your plans are today – Happy Halloween from me and the entire FrontRunner Team!
Funny story, I just have to share today…
As I left the office yesterday, I was sent a link to our website saying “Hey, we updated our pictures for Halloween.” My first reaction was … oh, my. What have the designers turned me into? These guys (and gal) are some of the most creative people I have ever met so needless to say, I was a little excited but a whole lot nervous.
Yesterday, I was just me… Today, I am officially a member of the walking dead.
October – the one month out of the year where many of our staff members board a plane to attend the largest funeral director convention in the world. A time where weeks before are about putting the final details on the booth, getting everything ready to ship and (me personally) praying it all arrives without a hiccup.
This year, we traveled to the one-of-a-kind Nashville, Tennessee. This is by far one of my favorite cities to travel to. Although the trip down and spending 17 hours in airports due to weather was not the most enjoyable for half of the team (while the other half was stuck in NY overnight), once we were there it was smooth sailing! The 4 days spent in Nashville have us now all looking back smiling, sometimes chuckling, but always thinking how great of a trip it really was. I will speak on behalf of the entire FrontRunner team and say that there were definitely some highlights to this year’s show:
If there’s one thing that’s certain in the funeral profession, it’s the fact that funeral directors don’t have 9-5 workdays. When they finally have time to sit down at their desks to add records, make changes to their funeral home’s website, or find some additional marketing resources to grow their business, chances are good that they are doing so long before or after ‘normal’ business hours. And, when they have questions about the technology, they need to find the answers quickly.