Where is one place you can escape the cold, meet funeral professionals from all over, put your feet up and relax and learn more in one week than you ever thought possible? Past funeral technology and marketing cruisers would tell you that the annual FrontRunner workshop cruise is exactly that.
I’ll admit – we took a year off from our annual workshop cruise this past year. A lot of work goes into planning this event and with our company growth, we just needed a small break from the cruise. We had more phone calls than ever last year from funeral professionals asking how they could book the cruise (isn’t that the way it always happens?). So, we were very happy to tell them that 2015 was a no-go for the cruise but to be ready for 2016 because it is back on!
Technology is often feared in our profession because it is unfamiliar territory. As a result, it is not implemented despite the absolutely incredible things it can for your business. It can provide newfound conveniences and services for your community to drive long-term loyalty. It can streamline your business with a single point of data entry for every call, eliminating hours of tedious work. It can give you the portability to work wherever your families need you to be. And, it can give you new ways to attract more families to your firm.
Unfortunately, it can also cost your company everything if not taken seriously. There are companies out there trying to access your valuable data, obituaries, visitor traffic, and online revenues. Putting your technology and data in the hands of the wrong company or simply
avoiding technology altogether can have serious repercussions.
Most funeral homes don’t have a PR department, or even a dedicated person to handle their communications. Therefore, it is not always as easy for funeral directors to build relationships with the local media because a funeral home owner must wear so many different hats.
That doesn’t make connecting with writers and reporters any less important. In fact, in some cases, effective media relations can help funeral homes generate publicity and be a complement to advertising campaigns, so your relationship with your local newspapers and radio stations deserve some attention.
Here are ten excellent suggestions for funeral homes that want to build strong media relationships, but don’t have the dedicated personnel to spend a great deal of time on it. Continue reading →
October – the one month out of the year where many of our staff members board a plane to attend the largest funeral director convention in the world. A time where weeks before are about putting the final details on the booth, getting everything ready to ship and (me personally) praying it all arrives without a hiccup.
This year, we traveled to the one-of-a-kind Nashville, Tennessee. This is by far one of my favorite cities to travel to. Although the trip down and spending 17 hours in airports due to weather was not the most enjoyable for half of the team (while the other half was stuck in NY overnight), once we were there it was smooth sailing! The 4 days spent in Nashville have us now all looking back smiling, sometimes chuckling, but always thinking how great of a trip it really was. I will speak on behalf of the entire FrontRunner team and say that there were definitely some highlights to this year’s show:
If you’re making your final travel arrangements to visit Nashville next week for the 2014 National Funeral Directors Association International Convention & Expo; I’d say you’re one very lucky person. Consider the words of one such fortunate visitor who said, “There is such a cool vibe in Nashville. It has the excitement of a big city, but also has this amazing small town feel”; who then goes on to say, “…the real magic happens at night…The lights, the energy, the music, how could you not love this town?”
That quotation came from the Nashville Music City website, which features a collection of quotes from various visiting musicians and personalities (like Willie Geist, who simply said, “Nashville, man. That’s the place to be”). I’ve got to agree with him: Nashville is, hands down, one of my all-time favorite cities.
It’s definitely the place to be, and you’re going to be there soon. But what do I think you should do there? I’ve got a list of three things with some links to check out what one of our partners, ASD recommends you do as well. Regardless of what you decide to do – we can’t wait to see you!
As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.
FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.
FrontRunner has given me the wonderful opportunity to write on the topics of grief and bereavement in the process of developing two, year-long email series and a library of related articles.
I am resolute in my belief that I don’t want to write fluff. Instead, it is my intention to provide readers with practical information they can really use. Yet, I know the inspiring and thoughtful insights of others are important so I’ve included words written by both modern and classical authors and philosophers. Their thoughts are an ideal springboard for topical discussion.
Stories. We love them, We’ve always loved them. Even ‘history’ as a word comes from ‘his’ ‘story.’ We like to hear them, and we like to share them. The stories we like most are the ones involving those we love. Those colorful characters and plot twists make up the text of our life stories, and sharing those stories brings us greater connection to each other.
If your funeral home is on Facebook, it’s crucial to make sure you aren’t making any mistakes that could hurt your firm’s social presence. You might not even be aware that what you are doing is wrong. If you’re unsure of what you should or shouldn’t be doing on social media then take a look at these 7 Deadly Mistakes Funeral Homes Make On Social Media.
I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload. Basically, the gap divides the “information haves” — those folks with access to information and the skills to use it, and the “information have-nots”, who (for one or more of three reasons) haven’t a clue. What’s so important about this gap? It’s where opportunity resides. And the emerging pet loss profession was born in this gap, and offers amazingly profitable opportunities for funeral professionals because it fills a growing need among pet owners.