There was a time, not too long ago, when having a funeral home website meant that your firm was progressive, approachable and tech-savvy. Unfortunately, having a web page is not what it used to be. Nowadays, families are not so easily impressed by the fact that your funeral home is available online. It’s something they have come to expect; what one might call the bare minimum. As a result, we thought it would be a good idea to share some helpful tips for improving your website and making the absolute most of your online presence. Follow these five steps to help your firm rank better on Google, bring more families to your site and ultimately offer them a better experience once they are there.
At FrontRunner, we are more than just a website and technology provider. We work each and every day to help funeral homes around North America build better businesses and become institutions in their community.
When it came to the next thing we’d bring or help bring to funeral service, we knew it had to be a platform to help funeral homes take back control of their obituaries, something we’ve voiced our concern over for years. Unfortunately, the FrontRunner team couldn’t lead this up because of the growth of our company, so we aligned ourselves the right people, and financially supported them with one goal in mind: to protect the future of funeral service.
We are proud to introduce the National Obituary Registry, an organization that empowers funeral homes to benefit from their own obituary traffic, generate more revenue and provides them every necessary touchpoint families want. But we can’t do this alone and require the support of professional associations, newspapers, other technology vendors like us and ALL funeral homes around the continent. Together, we can make change happen.
As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.
Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.
Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.
Funeral home websites took a gigantic step forward in 2016. As a result of mounting consumer demand for more refined online experiences, many funeral industry professionals had no choice but to update their digital brand this past year. For us at FrontRunner, it has been a pleasure to work with the firms that get excited about their funeral home website and digital marketing strategy.
Back in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.
The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!
We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?
It’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading
Since 2012 the National Funeral Director’s Association has conducted an annual survey to help funeral professionals better understand consumers. This year’s results, published in the September issue of The Director magazine, provide valuable insight into death care trends. In an industry so closely tied to community relationships, it has never been more important to know what drives the market. So, what do consumers really want? Let’s talk about the numbers and how to use them to your advantage.