Category Archives: Funeral Home Marketing

Funeral Firm Marketing

6 Funeral Home Technology Trends That Will Change The Game In 2017

Posted by Brandon Meawasige

funeral home technology trends

Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.

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What a Year! FrontRunner Professional’s Biggest Moments & Releases of 2016 + A Sneak Peek At 2017

Posted by Brandon Meawasige

Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.

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20 Funeral Home Website Designs That Stood Out In 2016

Posted by Brandon Meawasige

funeral home website designs

Funeral home websites took a gigantic step forward in 2016. As a result of mounting consumer demand for more refined online experiences, many funeral industry professionals had no choice but to update their digital brand this past year. For us at FrontRunner, it has been a pleasure to work with the firms that get excited about their funeral home website and digital marketing strategy.

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6 Reasons You Need A Funeral Home Blog In 2017 & How To Knock It Out of The Park

Posted by Ashley Montroy

funeral home blogBack in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.

The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!

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Funeral Home Marketing: 5 Easy Ways To Better Engage With Families Without Spending a Dime

Posted by Brandon Meawasige

Funeral home marketing to engage with families

We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?

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How To Turn This Year’s NFDA Convention Into a Complete Win For Your Funeral Home

Posted by Ashley Montroy

see-you-in-phillyIt’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading

What Do Consumers Really Want From A Funeral Home? The Numbers Are In!

Posted by Brandon Meawasige

Ask consumers more questions
Since 2012 the National Funeral Director’s Association has conducted an annual survey to help funeral professionals better understand consumers. This year’s results, published in the September issue of The Director magazine, provide valuable insight into death care trends. In an industry so closely tied to community relationships, it has never been more important to know what drives the market. So, what do consumers really want? Let’s talk about the numbers and how to use them to your advantage.

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Looking Forward: Your Cremation Business is the Future of Your Firm

Posted by Brandon Meawasige

The New Direction of Death Care

This year, for the first time, cremation became more popular than burial in the United States. According to a report released by the National Funeral Director’s Association, the cremation rates have skyrocketed over the last decade. In 2005, only 32.2% of Americans opted to have their remains cremated compared to 61.4% opting to be buried in the traditional manner.

Fast forward 10 years and the numbers look completely different. Today, over 70% of people opt to be cremated compared to just 23.2% who choose to be buried. As a result of the drastic shift in the death care industry, many firms are scrambling to catch up with the growing trend. But, why all of a sudden has the practice become so popular? Well, there are many contributing factors.

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Funeral Home Marketing: 6 Ways To Use The New iPhone 7

Posted by Brandon Meawasige

iPhone for funeral home marketingWhen it comes to funeral home marketing, or any marketing for that matter, the biggest challenge is connecting with audiences spanning multiple generations. Today’s businesses are tasked with marketing on many different platforms and incorporating diverse messages to cover all the bases. On one hand, there are younger consumers who do not know of a world without smartphones. On the other, there are older generations who prefer traditional communication and feel digitization is too impersonal. Continue reading

7 Reasons Having One Full-Service Provider Can Benefit Your Funeral Business

Posted by Ashley Montroy

full-service technology providerThere is an interesting trend developing in the funeral industry. With a growing number of businesses vying to offer essential services such as website development, memorialization and  marketing services, all while trying to grow their business, it has become quite common to find funeral homes with several different service providers, all running with mixed messaging and heaps of wasted time.

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