Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.
Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.
Back in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.
The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!
We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?
It’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading
When it comes to funeral home marketing, or any marketing for that matter, the biggest challenge is connecting with audiences spanning multiple generations. Today’s businesses are tasked with marketing on many different platforms and incorporating diverse messages to cover all the bases. On one hand, there are younger consumers who do not know of a world without smartphones. On the other, there are older generations who prefer traditional communication and feel digitization is too impersonal. Continue reading
There is an interesting trend developing in the funeral industry. With a growing number of businesses vying to offer essential services such as website development, memorialization and marketing services, all while trying to grow their business, it has become quite common to find funeral homes with several different service providers, all running with mixed messaging and heaps of wasted time.
Social media has changed the way we communicate, the way we do business and it has completely reshaped interpersonal relationships. We are now able to access more than just information; we are able to understand the human experience of others through profiles, insights, engagement and constant digital conversation. For the last seven years, Social Media Day has been celebrated globally to recognize the significant innovations brought forth by social networks and to mark this year’s occasion we have some tips and tricks for establishing a great social media presence. Continue reading
FrontRunner’s head of marketing Ashley Montroy was recently featured in the National Funeral Director’s Association’s “The Director”, a leading magazine for funeral industry professionals. Her article, entitled “Raise Your Firm Above The Pack”, offers tips for dealing with the many challenges of marketing a business in the 21st century and navigating through the clutter. While modern technology has made it easier than ever to communicate, connect and broadcast information, consumers have been pushed to a point of desensitization. Each day we are bombarded by thousands of marketing messages, advertisements and pieces of multimedia content. The unapologetic volume of it all can be overwhelming and tiresome which leads to a large portion being tuned out. Continue reading
Over the past several weeks, our Funeral Home Marketing Series has looked at ways to better understand your customers, build an effective funeral home website, delve into the world of funeral home social media, and develop a well-structured funeral home marketing plan. Essentially, this is the background stuff; all the aspects that your funeral home needs to build and promote your brand. The next step can be daunting for many, but it’s a critical element for any business. You need to put (and keep) yourself out there.
Put a Face to the Name Continue reading