Category Archives: Funeral Home Social Media

Part One: Funeral Home Technology Trends To Watch For In 2018

Posted by Brandon Meawasige

2018 funeral home technology trends

Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.

If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.

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How To Adjust Your Funeral Home Marketing For Facebook’s Latest Update

Posted by Brandon Meawasige

funeral home marketing for facebook

Since being founded in 2004, Facebook has become the world’s single largest community. What started as a Harvard student vanity project in a Cambridge, Massachusetts dormitory has become a platform actively used by over 2 billion people. The social media network is an integral source for news, communication and has also become a large online marketplace for which businesses of all shapes and sizes can advertise to the public. In many ways, the influence Facebook has on consumers is the social giant’s most significant innovation. You see, Facebook advertising allows businesses to target consumers based on who they are, what they care about and their tendencies, creating a venue for which businesses can share content with an audience that is already interested. When it comes to death care, Facebook has become one of the fastest growing components of a solid funeral home marketing strategy. Firms can connect with the community and stay top of mind long before their services are needed. But everything has just changed.

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The FrontRunner Professional 2017 Recap + A Sneak Peek At What’s Ahead In 2018

Posted by Ashley Montroy

Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
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The Secret To Making Professional Videos With Your Smartphone

Posted by Brandon Meawasige

funeral home video marketing

I have some good news. You no longer need expensive equipment or expertise to create high quality professional videos. In fact, all it takes is your smartphone or tablet and some affordable gadgets to start producing great video content. For any business getting in front of the camera is a great way to reach the community and build trust. And when it comes to funeral home marketing, there is simply no better achievement. So, let’s talk about how to get your firm started with video marketing. In this post I am going to go over some great tools, equipment and tips for you to make the most of your handheld devices. Even better, you will learn how to do it in an efficient way, without taking away from your service to families.

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Funeral Home Social Media: Make Facebook Work For Your Firm

Posted by Brandon Meawasige

funeral home social media

 

For many funeral homes, the world of social media remains mysterious and uncharted territory. Though it is widely understood to be a valuable asset that helps drive business growth, funeral professionals are still intimidated. We understand. Social media takes organization, commitment and creativity. Most crucially, it takes plenty of time. And time can be  a rare commodity, as any funeral home employee will tell you. As a result, dedicating hours to social media may be more than just daunting. It can be downright impractical for some firms.

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Are You Ready For The 2017 ICCFA Convention & Expo?

Posted by Ashley Montroy

As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.

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6 Funeral Home Technology Trends That Will Change The Game In 2017

Posted by Brandon Meawasige

funeral home technology trends

Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.

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What a Year! FrontRunner Professional’s Biggest Moments & Releases of 2016 + A Sneak Peek At 2017

Posted by Brandon Meawasige

Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.

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6 Reasons You Need A Funeral Home Blog In 2017 & How To Knock It Out of The Park

Posted by Ashley Montroy

funeral home blogBack in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.

The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!

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Funeral Home Marketing: 5 Easy Ways To Better Engage With Families Without Spending a Dime

Posted by Brandon Meawasige

Funeral home marketing to engage with families

We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?

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