Category Archives: Funeral Home Social Media

Social Media Marketing World 2018: What We Learned & What You Need To Know

Posted by Ashley Montroy

In February, I went with our social media team-lead Madi Harker and video marketing specialist Sky Bonner to San Diego for Social Media Marketing World 2018 hosted by the Social Media Examiner. It was quite the experience. From the eventful trip down there to attending sessions hosted by some of the premier speakers and thought leaders, we had an absolute blast! There was so much going on and over the course of our trip, we learned so much about the way marketing and social media are changing the business landscape. It had us saying “wouldn’t this work for our clients” or “that would be a great strategy to connect with families” at every chance we got. So we have put together some of our most valuable and actionable takeaways from the conference to help improve your funeral home marketing this year.

Continue reading

Funeral Home Social Media Is Now More Important Than Ever

Posted by Brandon Meawasige

By now, you should be no stranger to the idea that social media is a key part of any successful funeral home marketing strategy. But did you know social media is going to be more important than ever in 2018? With a marked increase in active users, there are more eyes than ever on social channels like Facebook, Instagram, Twitter and LinkedIn – which has made social media the single most useful marketing and communication platform for businesses. This is largely due to the amount of influence that social media has on the buying journey of today’s consumers. According to Forbes, 78% of consumers say that they are influenced by social media. Similarly, 71% of consumers are likely to recommend a brand that they have had a good interaction with on social media. No matter which way you slice the pie, social media has more influence now than it has ever had before.

Continue reading

Part One: Funeral Home Technology Trends To Watch For In 2018

Posted by Brandon Meawasige

2018 funeral home technology trends

Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.

If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.

Continue reading

How To Adjust Your Funeral Home Marketing For Facebook’s Latest Update

Posted by Brandon Meawasige

funeral home marketing for facebook

Since being founded in 2004, Facebook has become the world’s single largest community. What started as a Harvard student vanity project in a Cambridge, Massachusetts dormitory has become a platform actively used by over 2 billion people. The social media network is an integral source for news, communication and has also become a large online marketplace for which businesses of all shapes and sizes can advertise to the public. In many ways, the influence Facebook has on consumers is the social giant’s most significant innovation. You see, Facebook advertising allows businesses to target consumers based on who they are, what they care about and their tendencies, creating a venue for which businesses can share content with an audience that is already interested. When it comes to death care, Facebook has become one of the fastest growing components of a solid funeral home marketing strategy. Firms can connect with the community and stay top of mind long before their services are needed. But everything has just changed.

Continue reading

The FrontRunner Professional 2017 Recap + A Sneak Peek At What’s Ahead In 2018

Posted by Ashley Montroy

Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
Continue reading

The Secret To Making Professional Videos With Your Smartphone

Posted by Brandon Meawasige

funeral home video marketing

I have some good news. You no longer need expensive equipment or expertise to create high quality professional videos. In fact, all it takes is your smartphone or tablet and some affordable gadgets to start producing great video content. For any business getting in front of the camera is a great way to reach the community and build trust. And when it comes to funeral home marketing, there is simply no better achievement. So, let’s talk about how to get your firm started with video marketing. In this post I am going to go over some great tools, equipment and tips for you to make the most of your handheld devices. Even better, you will learn how to do it in an efficient way, without taking away from your service to families.

Continue reading

Funeral Home Social Media: Make Facebook Work For Your Firm

Posted by Brandon Meawasige

funeral home social media

 

For many funeral homes, the world of social media remains mysterious and uncharted territory. Though it is widely understood to be a valuable asset that helps drive business growth, funeral professionals are still intimidated. We understand. Social media takes organization, commitment and creativity. Most crucially, it takes plenty of time. And time can be  a rare commodity, as any funeral home employee will tell you. As a result, dedicating hours to social media may be more than just daunting. It can be downright impractical for some firms.

Continue reading

Are You Ready For The 2017 ICCFA Convention & Expo?

Posted by Ashley Montroy

As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.

Continue reading

6 Funeral Home Technology Trends That Will Change The Game In 2017

Posted by Brandon Meawasige

funeral home technology trends

Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.

Continue reading

What a Year! FrontRunner Professional’s Biggest Moments & Releases of 2016 + A Sneak Peek At 2017

Posted by Brandon Meawasige

Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.

Continue reading