Category Archives: Funeral Home Technology

Part One: Funeral Home Technology Trends To Watch For In 2018

Posted by Brandon Meawasige

2018 funeral home technology trends

Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.

If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.

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The FrontRunner Professional 2017 Recap + A Sneak Peek At What’s Ahead In 2018

Posted by Ashley Montroy

Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
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Funeral Planning In The Age Of Convenience

Posted by Brandon Meawasige

Accept payments online with FuneralPay

The days of families needing or wanting to walk into a funeral home for the entire funeral planning process are coming to a close. Just as the days of brick & mortar shopping begins to meet a similar end. Everything nowadays is about convenience. Who can get it to me the quickest? Who allows me to do everything online, from the comfort of home? Who offers the most flexible payment options? These are the questions that shape the decisions of modern consumers. Sure, older generations still maintain loyalty to businesses who have been reliable in the past. However, young people hold much fewer allegiances, if any – opting to instead buy from companies that offer the most convenient buying experience above any other factor. For funeral homes, the new challenge is catering to these consumer habits and continually finding ways to create convenient experiences.

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A Look Back At NFDA 2017 & A Look Forward For Funeral Service

Posted by Brandon Meawasige

FrontRunner at NFDA 2017

 

It has been quite a month around the FrontRunner office. Since getting home from a crazy trade show season, we’ve been working hard to catch up with all of the new faces we met on the road. In addition, we are in the midst of developing an exciting software that is set to drop in early December. However, now that we have had a little bit of time to sit back and think about all of the progress that we saw at NFDA 2017, I want to share with you a few things we noticed at the show and what they mean for the industry moving forward. Safe to say we’ve been inspired by talking with so many funeral directors and hearing what they had to say about their technology needs.

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New! Feature Alert: A Helping Hand™ Funeral Crowdfunding & Why Your Firm Should Be Excited

Posted by Ashley Montroy

A Helping Hand Funeral Crowdfunding

We are proud to announce A Helping Hand, a funeral crowdfunding developed by FrontRunner in partnership with GoFundMe that will help bring families and communities together during times of loss to assist with final expenses.

In recent years the crowdfunding space has grown exponentially, transforming into an industry that generates over 30 billion dollars worldwide annually, helping families worldwide. A large portion of that can be attributed to the growing popularity of monetary contributions as a gesture of sympathy. More families than ever before are turning to their friends, loved ones and communities during times of loss, and the results have been nothing short of inspiring. It is now commonplace to see funeral crowdfunding campaigns receive overwhelming support. Furthermore, there have been many instances where support has come from outside of a given community and in some cases, from different locations around the world. It is safe to say that funeral crowdfunding is more than just a trend and because we work with so many funeral homes across North America, it was an essential next step for us to introduce this tool.

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Go Custom & Stand Out From Your Competitors In A Big Way

Posted by Brandon Meawasige

Custom funeral home technology

Every business, regardless of the industry, faces the challenge of differentiating themselves from the competition. For local businesses, like funeral homes, standing out can be even more difficult. With a limited audience, there is far less room for error when jockeying for position at the top of consumer minds. Every little detail matters and strategy is of paramount importance. A decade ago, funeral home technology, having a website and putting some effort into marketing was enough. For a firm to become a reputable community “go-to”, all it would take is a passive mixture of being online and traditional advertising. These days, in order to stake such a claim, a more progressive approach must be taken. However, this post is not about what to do in order to be different -it is about how to do it. Continue reading

Book of Memories Enhancements: Online Features for Your Funeral Home to Better Serve Families

Posted by Brandon Meawasige

Do more with Book of MemoriesBook of Memories online memorials are a simple, personal and permanent way for families to celebrate the life of their deceased loved one. By offering an interactive environment for friends and relatives to leave condolences, send gestures of sympathy and share meaningful memories, these pages have reshaped the way we remember and have provided a new starting point to the healing process. Over the last few years, we have received such great feedback about this feature, however, and now we’re bringing even more to the popular feature of the FrontRunner website. With families spending so much time on the web, we felt it was important to improve the Book of Memories for 2017. Let’s go over some of the added features and talk about why your funeral home will be excited about what’s next!

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Introducing The National Obituary Registry: Putting Funeral Professionals Back In Control

Posted by Ashley Montroy

At FrontRunner, we are more than just a website and technology provider. We work each and every day to help funeral homes around North America build better businesses and become institutions in their community.

When it came to the next thing we’d bring or help bring to funeral service, we knew it had to be a platform to help funeral homes take back control of their obituaries, something we’ve voiced our concern over for years. Unfortunately, the FrontRunner team couldn’t lead this up because of the growth of our company, so we aligned ourselves the right people, and financially supported them with one goal in mind: to protect the future of funeral service.

We are proud to introduce the National Obituary Registry, an organization that empowers funeral homes to benefit from their own obituary traffic, generate more revenue and provides them every necessary touchpoint families want. But we can’t do this alone and require the support of professional associations, newspapers, other technology vendors like us and ALL funeral homes around the continent. Together, we can make change happen.

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Are You Ready For The 2017 ICCFA Convention & Expo?

Posted by Ashley Montroy

As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.

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NEW! Feature Alert: Video Condolences
+ The Impact They (& You) Will Have on Your Families

Posted by Ashley Montroy

funeral home video condolences

This week at FrontRunner we are launching a brand new video condolences option for online obituary pages that will help connect families, friends and loved ones in times of greatest need like never before. Though any expression of sympathy and heartfelt message of condolence can have a positive effect on a family who has lost someone they love, seeing a friendly face and hearing their voice can have a much greater impact. Why did we develop this for funeral homes and families? Not everyone can make it to a service. There are a number of reasons why people are unable to attend a funeral, memorial service or viewing. For some, their reason is related to business, location or illness. For others, it may simply be a long distance and/or cost of travel preventing them from being present. Regardless of the reason, this feature helps funeral homes reach another level service to the families and communities they serve. We thought, why not develop a feature that helps funeral homes modernize their business and allow families to be closer to those they love?

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