It’s time to develop a plan to master your funeral home social media plan. If you are coming from Part 2 of the Funeral Home Marketing Mega-Tip Series: How to Build One Incredible Funeral Home Website, welcome back! We hope you learned some great tips and have a slew of new ways to make your firm’s funeral home website stand out among the rest.
In part 3 of the funeral home marketing series, we’re diving into the world of funeral home social media. So far, we’ve built a great base with your funeral home website and now it’s time to use it (combined with other posting tips which you’ll learn about) to grow your firm’s fans and followers. You want more fans and followers, don’t you?
If there is one thing we know about today’s consumers as learned in part 1, it’s that they expect businesses to be online and give them choices. Is there any point to having a funeral website if it is buried deep in the search engines? Sure, you’d get some traction from offline marketing efforts like your business card with your website listed, but you probably want to have the absolute best plan to use what your researching families are looking for to get more business, right?
Approaching a new year often leaves us with a mix of emotions. We’re anxious and excited for the year ahead but at the same time we like to look back on the highlights of the past year and take some time to reflect on the positives. As it turns out, 2015 has been quite the incredible year for us here at FrontRunner. We launched our technology center workshops, hired lots of amazing new staff, and had a blast at MANY (probably too many) trade shows across North America, just to name a few. However, one of the year’s biggest highlights is keeping clients, old and new, smiling with a shiny new FrontRunner funeral home website! Continue reading →
We’re in an age where consumers want a business to take them by the hand and guide them to any and all information they seek about a product or service, online. Despite how this may sound, it’s actually a good thing. Instead of having to throw funeral home marketing against a wall and hope for some of it to stick, consumers are looking to gather info on their own. The only challenge is making sure the info is simply accessible and hyper-relevant to what they’re looking for. Luckily, your funeral home website can be put to work to easily tackle these tasks.
There are some simple methods you can use to spoon feed customers the exact content they’re looking for. By looking at your funeral home website from a different perspective, your funeral home’s online presence can be more than just another way to get a company phone number or obituaries. It can be your community’s resource for death care education. Your funeral website may be filled with great content, but you need to take an extra step to guide your community to where they want to be. Continue reading →
Attention all FrontRunner clients, this post is for you and it’s full of great enhancements to the Book of Memories program coming Wednesday, November 11th! Everyone loves to know their feedback is being heard and because of the great feedback from our great clients like you, we’ve made the Book of Memories that much better. Our team has been hard at work over the past few months to add some new features into the Book of Memories tribute pages. Our staff comes up with some great ideas, but tapping into the minds our clients is priceless. After all, who better to help us improve our systems, than the people who use them day in and day out?
This particular batch of enhancements is surrounding the Book of Memories online memorials and includes features for both administrators and users/the families you serve:
1. Scroll Through Multiple Photos vs. Just One at a Time.
The internet is an interesting place. How it’s used can be vastly different from person to person. In the same way, regulation and compliance on the internet can be perceived differently from person to person. With the large amount of resources available, and quickly increasing, it can be tricky to figure out what’s OK and what you could be penalized for. These grey areas are particularly prominent with media, such as music and photos. Most media is very accessible to the public online and is very simple to download and reuse. So what’s the harm in doing so? If they didn’t want people to use it, then why would they put in online in the first place? This is sound logic on paper, but unfortunately just isn’t the case. The worst of it is, it’s up to you to find out what’s wrong and what’s right. Continue reading →
When a death occurs, a funeral director has to spring into action. There are countless tasks to be done and each one is as important as the next. The slightest detail missed can mean one very upset family. One of these many important tasks is creating an obituary with the family that will honor the life of the deceased, inform friends and family of the death, and notify those interested of the possible upcoming service. An obituary is a powerful message to the public and is not something that should be rushed. However, getting an obituary online quickly can have huge implications on your funeral home’s business. Continue reading →
Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.
According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.
Technology is often feared in our profession because it is unfamiliar territory. As a result, it is not implemented despite the absolutely incredible things it can for your business. It can provide newfound conveniences and services for your community to drive long-term loyalty. It can streamline your business with a single point of data entry for every call, eliminating hours of tedious work. It can give you the portability to work wherever your families need you to be. And, it can give you new ways to attract more families to your firm.
Unfortunately, it can also cost your company everything if not taken seriously. There are companies out there trying to access your valuable data, obituaries, visitor traffic, and online revenues. Putting your technology and data in the hands of the wrong company or simply
avoiding technology altogether can have serious repercussions.