Category Archives: Human interest

20 Funeral Home Website Designs That Stood Out In 2016

Posted by Brandon Meawasige

funeral home website designs

Funeral home websites took a gigantic step forward in 2016. As a result of mounting consumer demand for more refined online experiences, many funeral industry professionals had no choice but to update their digital brand this past year. For us at FrontRunner, it has been a pleasure to work with the firms that get excited about their funeral home website and digital marketing strategy.

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6 Reasons You Need A Funeral Home Blog In 2017 & How To Knock It Out of The Park

Posted by Ashley Montroy

funeral home blogBack in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.

The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!

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Funeral Home Marketing: 5 Easy Ways To Better Engage With Families Without Spending a Dime

Posted by Brandon Meawasige

Funeral home marketing to engage with families

We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?

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How To Turn This Year’s NFDA Convention Into a Complete Win For Your Funeral Home

Posted by Ashley Montroy

see-you-in-phillyIt’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading

What Do Consumers Really Want From A Funeral Home? The Numbers Are In!

Posted by Brandon Meawasige

Ask consumers more questions
Since 2012 the National Funeral Director’s Association has conducted an annual survey to help funeral professionals better understand consumers. This year’s results, published in the September issue of The Director magazine, provide valuable insight into death care trends. In an industry so closely tied to community relationships, it has never been more important to know what drives the market. So, what do consumers really want? Let’s talk about the numbers and how to use them to your advantage.

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4 Ways We’re Helping Funeral Homes Improve Obituary Searches For Consumers

Posted by Brandon Meawasige

obituary

After years as FrontRunner’s obituary information hub, Obitsforlife.com will be discontinued this week and all existing traffic will be directed to a new and improved platform, ObitTree.com and we’re pretty excited about the change! With every part of our space shifting towards user-friendly navigation, ObitTree.com presents a better experience when families and friends are searching for obituary information. The move aims to update the functionality and organization of the database, all while producing an interactive website consumers can enjoy. At FrontRunner, we are committed to providing our clients with the best possible experience online.

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