Category Archives: Marketing Materials

Funeral Home Marketing: 6 Ways To Use The New iPhone 7

Posted by Brandon Meawasige

iPhone for funeral home marketingWhen it comes to funeral home marketing, or any marketing for that matter, the biggest challenge is connecting with audiences spanning multiple generations. Today’s businesses are tasked with marketing on many different platforms and incorporating diverse messages to cover all the bases. On one hand, there are younger consumers who do not know of a world without smartphones. On the other, there are older generations who prefer traditional communication and feel digitization is too impersonal. Continue reading

10 Must-Do Tips To Make Your Funeral Home Stand Out On Social Media

Posted by Brandon Meawasige

Social Media Marketing

Social media has changed the way we communicate, the way we do business and it has completely reshaped interpersonal relationships. We are now able to access more than just information; we are able to understand the human experience of others through profiles, insights, engagement and constant digital conversation. For the last seven years, Social Media Day has been celebrated globally to recognize the significant innovations brought forth by social networks and to mark this year’s occasion we have some tips and tricks for establishing a great social media presence. Continue reading

6 Steps To Marketing Better Than The Other Guys

Posted by Brandon Meawasige

Marketing better and stand out from the crowdFrontRunner’s head of marketing Ashley Montroy was recently featured in the National Funeral Director’s Association’s “The Director”, a leading magazine for funeral industry professionals. Her article, entitled “Raise Your Firm Above The Pack”, offers tips for dealing with the many challenges of marketing a business in the 21st century and navigating through the clutter. While modern technology has made it easier than ever to communicate, connect and broadcast information, consumers have been pushed to a point of desensitization. Each day we are bombarded by thousands of marketing messages, advertisements and pieces of multimedia content. The unapologetic volume of it all can be overwhelming and tiresome which leads to a large portion being tuned out. Continue reading

How to Put Your Funeral Firm Out There with a Local Marketing Plan (Part 5 of 5: Funeral Home Marketing Series)

Posted by Ashley Montroy

Photo cred: http://fitsmallbusiness.com

Photo cred: http://fitsmallbusiness.com

Over the past several weeks, our Funeral Home Marketing Series has looked at ways to better understand your customers, build an effective funeral home website, delve into the world of funeral home social media, and develop a well-structured funeral home marketing plan. Essentially, this is the background stuff; all the aspects that your funeral home needs to build and promote your brand. The next step can be daunting for many, but it’s a critical element for any business. You need to put (and keep) yourself out there.

Put a Face to the Name Continue reading