At the Funeral Directors Association of Kentucky Mid-Winter Conference I recently attended, one of the speakers talked about obituaries as part of a presentation on funeral websites and social media as they relate to funeral homes. One point that was made numerous times in the presentation was the importance of obituaries as a link to your funeral home’s website, and the profit potential they represent. The presenter (Ashley Montroy, of FrontRunner Professional) pointed out that often times the obituary that you write in conjunction with the family you are serving, can end up on another company’s website.
So what’s the big deal, you ask? Well, if someone from out of town (or even someone from your town) Google’s the deceased person’s name looking for his or her obituary and ends up on a website that has taken the obituary from your funeral home, a few things can happen:
The concept is so simple yet so many families are unaware of the support and tools available to them through their loved ones’ Book of Memories. This easy-to-access portal opens communications for families who may appreciate any opportunity to further engage with family members and friends at such a difficult time. It also creates a permanent link between the families and the funeral firms that serve them.
It takes more than just a website to successfully compete in today’s changing market. As families and communities continue to expect more for less, funeral professionals are searching for meaningful and affordable ways to make lasting connections.
How can you reach out to potential families without spending thousands of dollars on advertising and marketing initiatives? How can you get your funeral firm name out there in the community as the ‘go-to’ place for all things funeral-related? How can you ensure your company’s professionalism and integrity are showcased?
The answer is simple: the Book of Memories™.
There is a lot of hype these days about electronic guest books and most of the hype, of course, is coming from the technology companies producing them.
As the CEO of a technology company, this latest fad serves to remind me that when it comes to technology, just because we can, doesn’t mean we should. And, as more and more funeral homes seek to be the ‘leading’ funeral home in their communities, being on the front line gives them a greater chance of being shot.
A gift from FrontRunner Professional to kick start the new year…
As more families embrace their loved ones’ Book of Memories, funeral firms now have the opportunity to provide further personalization options. New themes – feature-rich and beautiful – help create a memorialization product like none other available today.
Recently, I learned of the death of someone I considered “special” in my life, and experienced flashes of the early “stages” of grief: disbelief and quiet anger among them. Once I had reconciled myself to reality and learned the arrangement details, it was very natural for me to head over to the website of the funeral home involved to leave a few words about how much he had meant to me; words of compassionate support for his family. That was five days ago, and still my condolence—or any other one for that matter– is not visible on the tribute page.
I’m going to start this with a story—and I promise to keep it short. Last September, my estranged father died, and his wishes were carried out by a local funeral firm he had designated years earlier. A few days after I heard of his passing, I went to their website to leave a message of condolence for my dad’s wife, using the Book of Memories™ the firm had created as part of their service to her.
It was a sad sight. No one had left a message, had placed a donation, or sent flowers to his widow. His profile image was there, but no one had uploaded any additional pictures of him. I honestly felt no one had ever visited the site but me.
Fortunately, we’ve all also seen the opposite situation; where a Book of Memories™ is an active, engaging, and healing place. With lots of messages of condolence, pictures, and sweet stories to read of times past, a Book of Memories™ can really be a very meaningful testament to ‘a life well-lived’, for years to come. Continue reading