Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.
Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.
Back in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.
The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!
We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?
There is an interesting trend developing in the funeral industry. With a growing number of businesses vying to offer essential services such as website development, memorialization and marketing services, all while trying to grow their business, it has become quite common to find funeral homes with several different service providers, all running with mixed messaging and heaps of wasted time.
FrontRunner’s head of marketing Ashley Montroy was recently featured in the National Funeral Director’s Association’s “The Director”, a leading magazine for funeral industry professionals. Her article, entitled “Raise Your Firm Above The Pack”, offers tips for dealing with the many challenges of marketing a business in the 21st century and navigating through the clutter. While modern technology has made it easier than ever to communicate, connect and broadcast information, consumers have been pushed to a point of desensitization. Each day we are bombarded by thousands of marketing messages, advertisements and pieces of multimedia content. The unapologetic volume of it all can be overwhelming and tiresome which leads to a large portion being tuned out. Continue reading
Over the past several weeks, our Funeral Home Marketing Series has looked at ways to better understand your customers, build an effective funeral home website, delve into the world of funeral home social media, and develop a well-structured funeral home marketing plan. Essentially, this is the background stuff; all the aspects that your funeral home needs to build and promote your brand. The next step can be daunting for many, but it’s a critical element for any business. You need to put (and keep) yourself out there.
Put a Face to the Name Continue reading
If you’re coming from Part 3 of the Funeral Home Marketing Mega-Tip Series: How to Master Your Funeral Home Social Media Marketing Plan, welcome back! At this point of the series you likely have a pretty good handle on today’s consumers, how to build a funeral home website to generate results, and how to use both of these pieces to build a well-thought out funeral home social media strategy.
Where do we go from here? We’ve covered some great topics to date, but part 4 of the series is all about building a solid funeral home marketing base. You’re now excited about the possibilities a great funeral home website and social media plan for your funeral business can bring you, but for any of those things to happen, and happen well, you must have a solid funeral home marketing plan. Here’s how:
- Don’t Just Act… Develop a Funeral Home Marketing Plan
This is probably one of the most common areas funeral homes fail at when it comes to marketing their business. They spend so much time running around with so much to do, they just do what they can for marketing and hope what they are doing is working – without any real tracking in place to see if what they are spending their money on is actually doing what they’d hoped.
Here’s a few questions to answer to see where you’re at with your funeral home marketing: Continue reading
If you are coming from Part 1 of this series: How to Communicate with & Sell to Your Consumers (Part 1 of 6: Funeral Home Marketing Mega-Tips), welcome back! This time, it’s all about how to reach those important, changing consumers using the channels so many of them want to be reached: online. And your funeral home website is the center point to it all.
If there is one thing we know about today’s consumers as learned in part 1, it’s that they expect businesses to be online and give them choices. Is there any point to having a funeral website if it is buried deep in the search engines? Sure, you’d get some traction from offline marketing efforts like your business card with your website listed, but you probably want to have the absolute best plan to use what your researching families are looking for to get more business, right?
As 2015 comes to an end, we look back and reflect on things that have happened over the course of a year – and my what a year it has been! If someone were to ask our strategy team some of the biggest things that came to light this past year in the funeral profession and what funeral homes should be aware of in the online world, they’d probably say that the online world has opened a funeral homes door to more than just those in their community – they’ve been exposed to the web. While that is a great thing for their business and they get more business from this, it is also a scary thing if a funeral home isn’t on it’s A-game, knowing how their firm looks online. It’s time for Funeral Homes to watch their obituaries online and know who, what, when and why companies take their obituaries and treat them like their own. It’s a practice that has surfaced in 2015 and is only going to get worse. Continue reading