Category Archives: Support

What a Year! FrontRunner Professional’s Biggest Moments & Releases of 2016 + A Sneak Peek At 2017

Posted by Brandon Meawasige

Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.

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How to Use Pictures Found Online: The Do’s and Don’ts for Funeral Homes

Posted by FrontRunner Professional

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The internet is an interesting place. How it’s used can be vastly different from person to person. In the same way, regulation and compliance on the internet can be perceived differently from person to person. With the large amount of resources available, and quickly increasing, it can be tricky to figure out what’s OK and what you could be penalized for. These grey areas are particularly prominent with media, such as music and photos. Most media is very accessible to the public online and is very simple to download and reuse. So what’s the harm in doing so? If they didn’t want people to use it, then why would they put in online in the first place? This is sound logic on paper, but unfortunately just isn’t the case. The worst of it is, it’s up to you to find out what’s wrong and what’s right. Continue reading

Exciting Product Launch: The Physical, Hard-Bound Book of Memories – What it is & Why It’s Totally Awesome!

Posted by Ashley Montroy

Providing families with great service is a funeral director’s number one priority. As such, we at FrontRunner are constantly looking for ways to help you improve and expand your service options and we are so pleased to announce another expansion to the Book of Memories. Through a partnership with Remembering Books, you are now able to print your online Book of Memories content into stunning hard-copy books for families to have days, months and even years after the service.

These funeral register books are very customizable and beautifully designed. Multiple copies can be easily created with no tools required, providing families with a product they will be proud to have on display in their home. Watch the video below to see just how easy it is to bring a deceased’s Book of Memories to life!

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The New Funeral Concierge Program: Why It’s Creating New Opportunities & How to Promote it!

Posted by FrontRunner Professional

From the moment a death occurs, communication between friends and loved ones begins. And that communication, even with those you love, can be painful when grief is so fresh, especially if the phone doesn’t seem to stop ringing. Whoever they are, when they first hear of the passing, generally they ask themselves, or Google, three questions:

  1. When is the service?
  2. Where is the service?
  3. Where should I stay? (If they are coming from out of town)

A part of your role as a funeral director is getting the news out. It is so important to post the service information as soon as possible onto your funeral home’s website.  For the most part, funeral directors first think about sending the obituary to the newspaper, and leave the posting of that obituary and service information on their website as an afterthought. As you read above, some of the first questions that come to a persons mind when they hear about the death is asking when and where the service is being held. If they turn to Google and find the obituary and service information on a newspapers website, rather than your website – you are missing out on thousands of dollars in revenues, branding and so much more.

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What to Expect at the Brand New FrontRunner Technology Center: Workshop Schedule Just Released!

Posted by Ashley Montroy

Next month marks FrontRunner’s one-year anniversary in our brand new offices. It is hard to believe that we have already been at our new location for almost one year, but where it has come is truly unbelievable.FrontRunner Professionals - Kingston Technology CentreWhen we first started looking to expand to a larger location, it was a task that seemed next to impossible. At the time, our team was split between two offices and it lost it’s “FrontRunner team” feel. We knew that we had to bring everyone back under one roof. So, we looked and looked and looked. Finally, a beautiful 6,500 square foot commercial condo right on Kingston’s waterfront came on the market and we saw the perfect opportunity to not only have the best office space, but also to build a Technology Center for clients and funeral professionals to be able to come and learn about using technology and marketing to truly grow their business. Continue reading

How to Claim Your Business on Google & Why it is a Must for Your Online Reputation!

Posted by FrontRunner Professional

In the age of the internet, an online presence can make or break a business. Having an engaging and user-friendly funeral home website is the right place to start, but these days just having a website isn’t good enough. You need to think a step ahead in the process and ask yourself “how are people finding my website in the first place?” One of the most common answers will undoubtedly be “search engines”.  If someone is searching for a business within their area (chances are this is the case with funeral homes) then the results will likely come up as a “local listings” or Google Places page, such as the one below.

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5 New Pulse Business System Features that Have Funeral Directors Talking!

Posted by Ashley Montroy

We’ve been working hard behind the scenes to get some incredible features ready and we are thrilled to announce not one, but five game-changing additions to FrontRunner’s award-winning software. It is not just a small change – it represents a new level of our technology and will shape the coming years of advancements, and we can’t wait to move you into it!

As you may have heard, we officially released our Pulse Business System at the 2014 National Funeral Director’s Association Convention in October. Clients and those new to FrontRunner, were so excited to finally have one, single web-based solution that had everything they needed to not only streamline their operations but also help them make great business decisions. With 5 features just released, the Pulse Business System just got even better:

 

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The Top 5 Reasons FrontRunner Clients Love the New Online Manual

Posted by FrontRunner Professional

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If there’s one thing that’s certain in the funeral profession, it’s the fact that funeral directors don’t have 9-5 workdays. When they finally have time to sit down at their desks to add records, make changes to their funeral home’s website, or find some additional marketing resources to grow their business, chances are good that they are doing so long before or after ‘normal’ business hours. And, when they have questions about the technology, they need to find the answers quickly.

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FrontRunner Announces New $1.6-Million Dollar Training Facility to Help Funeral Professionals Learn, Grow and Better Their Businesses

Posted by FrontRunner Professional

training1As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.

FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.

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Stop Guessing & Start Seeing Results: Bring More Visitors to Your Website by Using the Words They Google

Posted by Ashley Montroy

SEO keywords Keywords are a must for any funeral home website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.This is an important part of your funeral home’s Search Engine Marketing strategy. Continue reading