FrontRunner’s head of marketing Ashley Montroy was recently featured in the National Funeral Director’s Association’s “The Director”, a leading magazine for funeral industry professionals. Her article, entitled “Raise Your Firm Above The Pack”, offers tips for dealing with the many challenges of marketing a business in the 21st century and navigating through the clutter. While modern technology has made it easier than ever to communicate, connect and broadcast information, consumers have been pushed to a point of desensitization. Each day we are bombarded by thousands of marketing messages, advertisements and pieces of multimedia content. The unapologetic volume of it all can be overwhelming and tiresome which leads to a large portion being tuned out. Continue reading
In this day and digital age, you would be hard-pressed to find a successful business that does not have a functional and attractive website. For funeral homes (or any business for that matter), a website makes it easier to educate your target audience about who you are, what you do and the services you offer.
While carving out your space on the Internet comes with countless advantages, there are also a variety of risks associated with taking your business online and it’s something we see funeral homes go through each and every day. The good news is, these risks can be avoided with a little bit of knowledge. Let’s cover just one of the most common risks that companies turn a blind eye to: domain ownership.
Take a minute and ask yourself, who owns your funeral home domain? The answer may not be as simple as you think. Continue reading
As we welcome the beautiful spring weather, FrontRunner Professional is also kicking off a very busy month on the road with funeral director’s all over the United States and Canada. As the Marketing Director of FrontRunner Professional, I will be kicking off the busy month at the American Academy McAllister Institute of Funeral Service (AAMI) conference in New York City this upcoming weekend (April 30th). There will be 4 CEU’s up for grabs and attendees will learn the benefits of an integrated marketing strategy. It doesn’t stop there. The FrontRunner team will then host a two-day session at FrontRunner’s own Technology Center in Kingston from May 5-6 and more. We hope to see you somewhere on the road!
AAMI Annual Bootcamp (April 30, 2016)
New York City, NY
Over the past several weeks, our Funeral Home Marketing Series has looked at ways to better understand your customers, build an effective funeral home website, delve into the world of funeral home social media, and develop a well-structured funeral home marketing plan. Essentially, this is the background stuff; all the aspects that your funeral home needs to build and promote your brand. The next step can be daunting for many, but it’s a critical element for any business. You need to put (and keep) yourself out there.
Put a Face to the Name Continue reading
Virtually everyone has used Internet Explorer (IE) at some point in their online life. Some cringe at the very mention of it from the nightmares the browser has made them deal with. Others are quite content with the browser and perhaps have never known nothing else. No matter what side of the fence you sit on, you’ve no doubt had an experience with the internet browser. Today those experiences may be cut short as Microsoft has made some large announcements concerning the future of the company’s browser. Continue reading
As 2015 comes to an end, we look back and reflect on things that have happened over the course of a year – and my what a year it has been! If someone were to ask our strategy team some of the biggest things that came to light this past year in the funeral profession and what funeral homes should be aware of in the online world, they’d probably say that the online world has opened a funeral homes door to more than just those in their community – they’ve been exposed to the web. While that is a great thing for their business and they get more business from this, it is also a scary thing if a funeral home isn’t on it’s A-game, knowing how their firm looks online. It’s time for Funeral Homes to watch their obituaries online and know who, what, when and why companies take their obituaries and treat them like their own. It’s a practice that has surfaced in 2015 and is only going to get worse. Continue reading
We’re in an age where consumers want a business to take them by the hand and guide them to any and all information they seek about a product or service, online. Despite how this may sound, it’s actually a good thing. Instead of having to throw funeral home marketing against a wall and hope for some of it to stick, consumers are looking to gather info on their own. The only challenge is making sure the info is simply accessible and hyper-relevant to what they’re looking for. Luckily, your funeral home website can be put to work to easily tackle these tasks.
There are some simple methods you can use to spoon feed customers the exact content they’re looking for. By looking at your funeral home website from a different perspective, your funeral home’s online presence can be more than just another way to get a company phone number or obituaries. It can be your community’s resource for death care education. Your funeral website may be filled with great content, but you need to take an extra step to guide your community to where they want to be. Continue reading
Mobile popularity has been increasing drastically in recent years, and with the plethora of conveniences smartphones offer, it’s no wonder why. Smartphones offer apps to help you sleep, organize your life’s tasks, complete work on the go, or avoid all of these things and just play games all day. No matter how you decide to spend time on your smartphone, its usefulness can’t be ignored. As is with most useful technologies, the effects can be felt within businesses. Continue reading
It’s almost that time of the year again! The time where thousands of funeral professionals from around the world gather in one place to learn what they need to do to take their business to a new level and see the latest products and services available to them on the expo floor; all while catching up with old friends that they may not have seen since the year before. Last year, it all happened in Nashville, TN – a favorite to MANY who I spoke to! And this year, we’re gearing up for Indianapolis, IN with about a month to go!
For those who have not been to the National Funeral Directors Association (NFDA) annual convention and expo, it’s an event that’s just as fun as it is educational. With this particular year, there is so much to take in so here’s a little guide from someone who has been going to this national show for many, many years! Continue reading
“I want it to be meaningful, special, unique”. These are words funeral directors hear often from families when planning a service. Every family wants their loved one’s ceremony or memorial service to reflect that person’s life and provide them with the lasting memories they want and need to move forward. Families expect funeral directors to provide those unique touches that they simply cannot get anywhere else. Today, technology provides funeral homes with so many great ways to achieve something very special. Taking advantage of tribute videos and online memorial pages is just one way to give families what they are looking for, but having that video or tribute page be a theme that truly reflects the life of the deceased, now that’s unique! Continue reading