FrontRunner Professional Nominated for the 2015 NFDA Innovation Award [Press Release]

Posted by FrontRunner Professional

FrontRunner Professional has been nominated again this year as one of five finalists for the 2015 National Funeral Directors Association (NFDA) Innovation Award. The award will be presented by the NFDA at their annual Convention & Expo this October in Indianapolis.

The award recognizes FrontRunner’s innovation with the Pulse Business System Dashboard. From day one, FrontRunner technology and funeral home software was designed to create a totally integrated and complete system that included everything funeral professionals needed to excel in their business. The goal has always been to enable funeral directors to make better decisions, stop redundant data entry, and make better use of their time allowing them to spend more time with the families they serve.


The new Pulse Dashboard monitors all components and features of the system including new records, new online preneed, family feedback, marketing, website analytics, traffic, revenue generators, schedules and more, in real-time. It then displays it in all in a single dashboard view, allowing the funeral homes to better manage their business and make great business decisions quickly.

“Being nominated for an award that focuses on innovation in funeral service on a national level is a great honor for FrontRunner,” says Ashley Montroy, Marketing Director of FrontRunner Professional. “We were humbled to have won this coveted award last year and it inspired us to exceed it with our next innovation in 2015.”

“It is these types of accolades and feedback from clients that spawns greatness. I look forward to the opening ceremonies where we will share the stage with our four other colleague finalists, many of us who are partners together and who we have the utmost respect for. It is great to all be recognized and respected by NFDA and all our supporters in funeral service,” adds Montroy.

FrontRunner has the reputation of not only being a leader in technology, but many cite us as being the “watchdog” for the funeral profession as a whole, always looking out for their best interest. “We’re okay with that,” says Montroy. “To run at this level requires the tremendous efforts of our entire team. We are all so proud of what we do to help funeral service and the families they serve.”

Voting is now open and it’s up to the funeral profession at large to decide who the winner of the 2015 Innovation Award is. We would be honored if you can help us by casting your vote by September 21, 2015.

About FrontRunner Professional

FrontRunner is the leading technology provider to the funeral profession. FrontRunner continues to distinguish itself from the rest with innovative and completely integrated solutions to help funeral professionals more effectively manage, market, and grow their businesses. Vote for FrontRunner’s Pulse Business System Dashboard to win the 2015 Innovation Award.

If you’d like to learn more about FrontRunner, visit or call 1-866-748-3625.

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