This week at FrontRunner we are launching a brand new video condolences option for online obituary pages that will help connect families, friends and loved ones in times of greatest need like never before. Though any expression of sympathy and heartfelt message of condolence can have a positive effect on a family who has lost someone they love, seeing a friendly face and hearing their voice can have a much greater impact. Why did we develop this for funeral homes and families? Not everyone can make it to a service. There are a number of reasons why people are unable to attend a funeral, memorial service or viewing. For some, their reason is related to business, location or illness. For others, it may simply be a long distance and/or cost of travel preventing them from being present. Regardless of the reason, this feature helps funeral homes reach another level service to the families and communities they serve. We thought, why not develop a feature that helps funeral homes modernize their business and allow families to be closer to those they love?
Given that we are celebrating St. Patricks Day today, I figured it would be a good time to share my story of how learning about Irish funeral traditions forever changed my views on death, dying and loss. You never really know what you will get out of a conversation, however, this particular occasion I will never forget.
While attending university, long before ever working for a funeral home technology company, my eyes were opened to the truly beautiful idea of celebrating a life. It all happened while studying in the library one winter evening. I was approached by a friend of mine for what started out as an exchange of pleasantries and ended with a profound change of perspective.
This Saturday is National Funeral Director and Mortician Recognition Day, an important occasion for us here at FrontRunner Professional. While it is pretty awesome that an entire day is dedicated to celebrating the lovely men, women and families that sacrifice their lives to help others, we like to show our appreciation all year-round. So, we have decided to put together a short video thanking funeral directors for all that they do and showing our appreciation.
Over the last two decades funeral home software has completely reshaped the death care industry. Funeral directors from all over the continent have adapted to new ways of managing their businesses and now rely on their technology solutions more than ever. At FrontRunner our goal is, and always has been, to help these forward-thinking firms stay ahead of the constantly advancing curve. When the Pulse Business System was developed, we wanted to help funeral professionals spend less time on data-entry, record keeping and administrative tasks, so that they could spend more time helping families. However, we have noticed more and more that funeral home’s are missing out on some of the systems greatest features, day in and day out. This post will outline some of the ways that you can get more out of your FrontRunner Pulse Business System and truly use your funeral home software to the fullest.
Funeral home technology is a term that takes on multiple different meanings. For some, modernizing the funeral home is a welcome step towards a better death care industry. For others, such advancements represent the intimidating unknown of the digital age. Regardless of what side of the fence you sit on, let’s agree on one thing before continuing with this post: funeral home technology isn’t going anywhere. In 2016 we saw more innovations in the funeral industry than ever before. There was an increased focus on mobile offerings, video became an important funeral home marketing tool and overall, funeral directors seemed to take a much greater interest in technology, software and marketing options. In no uncertain terms, the funeral home technology industry is booming and we have reached a point of no return.
Put simply, 2016 was our best year ever. We welcomed hundreds of new businesses to the FrontRunner family, saw our team grow and continued to bring about change in the funeral industry. We turned out some of 2016’s best funeral home website designs, gave many firms one-point of data entry and saw over one million interactions with the Book Of Memories from families all over North America. Time seemed to fly by and we can’t wait to see what 2017 has in store for us and our wonderful clients. That being said, let’s take this time to look back at the people, places and events that made this past year so special.
Funeral home websites took a gigantic step forward in 2016. As a result of mounting consumer demand for more refined online experiences, many funeral industry professionals had no choice but to update their digital brand this past year. For us at FrontRunner, it has been a pleasure to work with the firms that get excited about their funeral home website and digital marketing strategy.
Back in 2015, we wrote a blog post to educate funeral professionals on blogging and explain how a funeral home blog can benefit funeral homes. Still, not enough firms are taking advantage of this free opportunity to grow their business.
The term “funeral home blog” is more than just a buzz word. In fact, starting one should be the next move for your firm. Engaging with today’s consumers requires more nurturing than ever before and that means constantly giving people reasons to choose your business over the competition. While taking on more work and growing your task list may seem like a nightmare, blogging can actually lighten your load. That must sound crazy. But bare with me here as I walk you through the 6 essential ways a funeral home blog can help you dominate your service area. In addition, I will provide some tips that you can use to start today!
We all know it, funeral home marketing is tricky. Everyday at FrontRunner we hear from industry professionals that want to improve their marketing efforts and increase engagement with families. Some firms struggle with using social media and others are simply unsure how to market their services without being in “sales” mode. While it may seem important to spread the word about funeral home offerings, families do not always want to hear, talk or even think about death. Regardless, they will eventually need your services. So how do you connect with them in the meantime?
It’s that time of year! The National Funeral Directors Association Convention & Expo is right around the corner and I could not be more excited. This year’s convention is being held in Philadelphia and you know the FrontRunner gang is going to be there once again! Sure, I look forward to seeing some familiar faces, catching up with our wonderful clients and making some new connections. However, this year is exciting for a different reason: we have reached a critical turning point in this industry and its time to be making smart business decisions and staying up on the trends and in line with consumers. What was previously optional technology, website and marketing solutions are now a mandatory part of conducting business. The way families search for services is changing constantly and the traditional buyer’s cycle has all but gone out the window. So what is your funeral home doing to stay ahead of the curve? The answer is probably not enough but that’s okay. There is nowhere to go but up! Continue reading