This won’t be your cookie-cutter Valentine’s Day blog post, with tips on how to connect with families or advice for helping people grieve. For all of the frivolous ways to view the annual day of love, there are some underlying lessons that never get their due attention. One, in particular, that we can learn from funeral directors and those in the death care profession, must be noted. This industry has some of the most helpful, selfless and compassionate people around – so there is no better example for spreading love and dealing with grief all year round. Not just at otherwise “special” times.
With the release of our new Google Calendar Integration in mind, we figured it would be a good time to talk about staying organized. Not only are we going to walk you through the steps of using our latest tool, but we are also going to give you some awesome tricks that will help your firm stay organized in 2018.
No matter what industry you work in, whether you work for a company or for yourself, staying organized is an important part of being productive and knocking things off the ever-present to-do list. For some this comes naturally, but for others organization is an elusive concept – oft preached, seldom practiced. Regardless of which side of this proverbial fence you find yourself on, there is always room for improvement. Don’t be afraid to explore ways to improve both your personal and professional organization – of course, for funeral directors, the two are intrinsically bound. Currently, there are so many resources available for the hyper-coordinated and haphazardly alike. In this post, I am going to share 3 of these helpful tips & tools, including our new Google Calendar integration, that can help get your funeral home team on the same page and improve your organization this year.
By now, you should be no stranger to the idea that social media is a key part of any successful funeral home marketing strategy. But did you know social media is going to be more important than ever in 2018? With a marked increase in active users, there are more eyes than ever on social channels like Facebook, Instagram, Twitter and LinkedIn – which has made social media the single most useful marketing and communication platform for businesses. This is largely due to the amount of influence that social media has on the buying journey of today’s consumers. According to Forbes, 78% of consumers say that they are influenced by social media. Similarly, 71% of consumers are likely to recommend a brand that they have had a good interaction with on social media. No matter which way you slice the pie, social media has more influence now than it has ever had before.
The idea that funeral homes can benefit from having more than one website is undoubtedly a tough sell. Many firms have just come around to understanding the importance of one funeral home site. Who in their right mind would want to create a second, or even a third site after spending time updating the original.
For certain, having multi-website strategy is not for every funeral home. Smaller firms or those that serve smaller communities can surely benefit from having one, informative funeral home website. However, for funeral homes that serve larger areas, with multiple locations or that have numerous competitors – there is a significant value in a diversified approach.
Imagine being able to outrank competitors on search engines, be found by more families and bring more business into your firm by simply spreading out your web presence. Standing out online does not have to be difficult – you just have to think outside of the box. In this post, I will share some of the ways that employing a multi-website approach can help your business grow.
In our last post, we covered some of the trends that are going to shape the funeral industry in 2018. While there is nothing more exciting than looking forward to the future, this year is going to be a turning point of sorts. For firms who are prepared and/or willing to stay with the times, things are certainly looking up. However, funeral homes that still hold onto traditional ways of doing the job and fight the influence of technology are going to find themselves facing an unwelcome reality check. Mark my words. This year, more advancements will be made in funeral home technology and death care than ever before. As newfound innovations are aggressively sought by technology providers and everyday consumer habits continue to creep into funeral service, the landscape will begin to change drastically.
All of this, of course, in preparation for a generational shift that will see millennials planning the majority of funerals within the next decade. So the question remains, is your funeral home ready to adapt?
Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.
If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.
Since being founded in 2004, Facebook has become the world’s single largest community. What started as a Harvard student vanity project in a Cambridge, Massachusetts dormitory has become a platform actively used by over 2 billion people. The social media network is an integral source for news, communication and has also become a large online marketplace for which businesses of all shapes and sizes can advertise to the public. In many ways, the influence Facebook has on consumers is the social giant’s most significant innovation. You see, Facebook advertising allows businesses to target consumers based on who they are, what they care about and their tendencies, creating a venue for which businesses can share content with an audience that is already interested. When it comes to death care, Facebook has become one of the fastest growing components of a solid funeral home marketing strategy. Firms can connect with the community and stay top of mind long before their services are needed. But everything has just changed.
Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
Funeral home website design changed forever in 2017. With the release of our new DIY website platform, our clients now have unprecedented control over the look, feel and function of their websites. This has helped them offer families a more convenient, informative and simple online experience. For us at FrontRunner, it has been a pleasure to work with firms around North America to get them excited about the many new possibilities available with their funeral home website and, as a result, their digital marketing strategy.
The days of families needing or wanting to walk into a funeral home for the entire funeral planning process are coming to a close. Just as the days of brick & mortar shopping begins to meet a similar end. Everything nowadays is about convenience. Who can get it to me the quickest? Who allows me to do everything online, from the comfort of home? Who offers the most flexible payment options? These are the questions that shape the decisions of modern consumers. Sure, older generations still maintain loyalty to businesses who have been reliable in the past. However, young people hold much fewer allegiances, if any – opting to instead buy from companies that offer the most convenient buying experience above any other factor. For funeral homes, the new challenge is catering to these consumer habits and continually finding ways to create convenient experiences.