In this day and digital age, you would be hard-pressed to find a successful business that does not have a functional and attractive website. For funeral homes (or any business for that matter), a website makes it easier to educate your target audience about who you are, what you do and the services you offer.
While carving out your space on the Internet comes with countless advantages, there are also a variety of risks associated with taking your business online and it’s something we see funeral homes go through each and every day. The good news is, these risks can be avoided with a little bit of knowledge. Let’s cover just one of the most common risks that companies turn a blind eye to: domain ownership.
Take a minute and ask yourself, who owns your funeral home domain? The answer may not be as simple as you think. Continue reading →
We hear it time and time again – funeral directors want to find better ways to connect with families months, days and even years after the service. But how do they do that when time is limited, tasks are never-ending, and consumers are changing faster than you can keep up?
At FrontRunner, we’re always keeping our eyes peeled for things that may help funeral homes with this. You didn’t think we were called FrontRunner for no reason did you? We work with thousands of funeral homes across North America so it’s our job to always be watching for new, innovative ways to keep funeral homes ahead of the rest.
For many, introducing our partnership with Honoring a Life – a memorial tree program, was seen as a fit, especially with the tie-in to the Book of Memories tribute program. Others asked us why we, as a technology and marketing company, got into the memorial tree planting business. What a great question! Continue reading →
As we welcome the beautiful spring weather, FrontRunner Professional is also kicking off a very busy month on the road with funeral director’s all over the United States and Canada. As the Marketing Director of FrontRunner Professional, I will be kicking off the busy month at the American Academy McAllister Institute of Funeral Service (AAMI) conference in New York City this upcoming weekend (April 30th). There will be 4 CEU’s up for grabs and attendees will learn the benefits of an integrated marketing strategy. It doesn’t stop there. The FrontRunner team will then host a two-day session at FrontRunner’s own Technology Center in Kingston from May 5-6 and more. We hope to see you somewhere on the road!
AAMI Annual Bootcamp (April 30, 2016)
New York City, NY
If you’re coming from Part 3 of the Funeral Home Marketing Mega-Tip Series: How to Master Your Funeral Home Social Media Marketing Plan, welcome back! At this point of the series you likely have a pretty good handle on today’s consumers, how to build a funeral home website to generate results, and how to use both of these pieces to build a well-thought out funeral home social media strategy.
Where do we go from here? We’ve covered some great topics to date, but part 4 of the series is all about building a solid funeral home marketing base. You’re now excited about the possibilities a great funeral home website and social media plan for your funeral business can bring you, but for any of those things to happen, and happen well, you must have a solid funeral home marketing plan. Here’s how:
Don’t Just Act… Develop a Funeral Home Marketing Plan
This is probably one of the most common areas funeral homes fail at when it comes to marketing their business. They spend so much time running around with so much to do, they just do what they can for marketing and hope what they are doing is working – without any real tracking in place to see if what they are spending their money on is actually doing what they’d hoped.
Here’s a few questions to answer to see where you’re at with your funeral home marketing: Continue reading →
It’s time to develop a plan to master your funeral home social media plan. If you are coming from Part 2 of the Funeral Home Marketing Mega-Tip Series: How to Build One Incredible Funeral Home Website, welcome back! We hope you learned some great tips and have a slew of new ways to make your firm’s funeral home website stand out among the rest.
In part 3 of the funeral home marketing series, we’re diving into the world of funeral home social media. So far, we’ve built a great base with your funeral home website and now it’s time to use it (combined with other posting tips which you’ll learn about) to grow your firm’s fans and followers. You want more fans and followers, don’t you?
If there is one thing we know about today’s consumers as learned in part 1, it’s that they expect businesses to be online and give them choices. Is there any point to having a funeral website if it is buried deep in the search engines? Sure, you’d get some traction from offline marketing efforts like your business card with your website listed, but you probably want to have the absolute best plan to use what your researching families are looking for to get more business, right?
Death care can arguably be one of the toughest services to market to people. At least this is the case for many funeral homes who have done things a certain way for so long. After all, it can be challenging to start a discussion with people on a topic they’re usually actively trying to avoid thinking about. As a funeral professional, you’re great at putting people’s minds at ease and ensuring that all of their needs are taken care of. Once you’re in front of a family and telling them how you can help, that’s where you really shine. The tricky part is getting face to face or just in general contact with a consumer, and this can sometimes seem out of your control. The good news is, it is very much in your control, and in this post we’re going to help you identify who your customers are and how you can use this information to get more business. Let’s make that happen!
Virtually everyone has used Internet Explorer (IE) at some point in their online life. Some cringe at the very mention of it from the nightmares the browser has made them deal with. Others are quite content with the browser and perhaps have never known nothing else. No matter what side of the fence you sit on, you’ve no doubt had an experience with the internet browser. Today those experiences may be cut short as Microsoft has made some large announcements concerning the future of the company’s browser. Continue reading →
As 2015 comes to an end, we look back and reflect on things that have happened over the course of a year – and my what a year it has been! If someone were to ask our strategy team some of the biggest things that came to light this past year in the funeral profession and what funeral homes should be aware of in the online world, they’d probably say that the online world has opened a funeral homes door to more than just those in their community – they’ve been exposed to the web. While that is a great thing for their business and they get more business from this, it is also a scary thing if a funeral home isn’t on it’s A-game, knowing how their firm looks online. It’s time for Funeral Homes to watch their obituaries online and know who, what, when and why companies take their obituaries and treat them like their own. It’s a practice that has surfaced in 2015 and is only going to get worse. Continue reading →