How to Put Your Funeral Firm Out There with a Local Marketing Plan (Part 5 of 5: Funeral Home Marketing Series)

Posted by Ashley Montroy

Photo cred: http://fitsmallbusiness.com

Photo cred: http://fitsmallbusiness.com

Over the past several weeks, our Funeral Home Marketing Series has looked at ways to better understand your customers, build an effective funeral home website, delve into the world of funeral home social media, and develop a well-structured funeral home marketing plan. Essentially, this is the background stuff; all the aspects that your funeral home needs to build and promote your brand. The next step can be daunting for many, but it’s a critical element for any business. You need to put (and keep) yourself out there.

Put a Face to the Name Continue reading

How to Build a Well-Structured and Successful Funeral Home Marketing Plan (Part 4 of 5: Funeral Home Marketing Series)

Posted by Ashley Montroy

If you’re coming from Part 3 of the Funeral Home Marketing Mega-Tip Series: How to Master Your Funeral Home Social Media Marketing Plan, welcome back! At this point of the series you likely have a pretty good handle on today’s consumers, how to build a funeral home website to generate results, and how to use both of these pieces to build a well-thought out funeral home social media strategy.

Where do we go from here? We’ve covered some great topics to date, but part 4 of the series is all about building a solid funeral home marketing base. You’re now excited about the possibilities a great funeral home website and social media plan for your funeral business can bring you, but for any of those things to happen, and happen well, you must have a solid funeral home marketing plan. Here’s how:

  1. Don’t Just Act… Develop a Funeral Home Marketing Plan

This is probably one of the most common areas funeral homes fail at when it comes to marketing their business. They spend so much time running around with so much to do, they just do what they can for marketing and hope what they are doing is working – without any real tracking in place to see if what they are spending their money on is actually doing what they’d hoped.

goalHere’s a few questions to answer to see where you’re at with your funeral home marketing: Continue reading

How to Master Your Funeral Home Social Media Marketing Plan (Part 3 of 5: Funeral Home Marketing Mega-Tips Series)

Posted by Ashley Montroy

It’s time to develop a plan to master your funeral home social media plan. If you are coming from Part 2 of the Funeral Home Marketing Mega-Tip Series: How to Build One Incredible Funeral Home Website, welcome back! We hope you learned some great tips and have a slew of new ways to make your firm’s funeral home website stand out among the rest.

In part 3 of the funeral home marketing series, we’re diving into the world of funeral home social media. So far, we’ve built a great base with your funeral home website and now it’s time to use it (combined with other posting tips which you’ll learn about) to grow your firm’s fans and followers. You want more fans and followers, don’t you?

Funeral Home Social Media

Image Source: http://www.kreativeeyedesign.com/social-media-2/

Here are some funeral home social media tips to get you started:

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How to Build One Incredible Funeral Home Website
(Part 2 of 5: Funeral Home Marketing Mega-Tips Series)

Posted by Ashley Montroy

If you are coming from Part 1 of this series: How to Communicate with & Sell to Your Consumers (Part 1 of 6: Funeral Home Marketing Mega-Tips), welcome back! This time, it’s all about how to reach those important, changing consumers using the channels so many of them want to be reached: online. And your funeral home website is the center point to it all.

If there is one thing we know about today’s consumers as learned in part 1, it’s that they expect businesses to be online and give them choices. Is there any point to having a funeral website if it is buried deep in the search engines? Sure, you’d get some traction from offline marketing efforts like your business card with your website listed, but you probably want to have the absolute best plan to use what your researching families are looking for to get more business, right?

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How to Communicate With & Sell to Your Consumers
(Part 1 of 5: Funeral Home Marketing Mega-Tips Series)

Posted by Ashley Montroy

Death care can arguably be one of the toughest services to market to people. At least this is the case for many funeral homes who have done things a certain way for so long. After all, it can be challenging to start a discussion with people on a topic they’re usually actively trying to avoid thinking about. As a funeral professional, you’re great at putting people’s minds at ease and ensuring that all of their needs are taken care of. Once you’re in front of a family and telling them how you can help, that’s where you really shine. The tricky part is getting face to face or just in general contact with a consumer, and this can sometimes seem out of your control. The good news is, it is very much in your control, and in this post we’re going to help you identify who your customers are and how you can use this information to get more business. Let’s make that happen!

Funeral Director Communication with Families

Photo Cred: www.crbm.cnrs.fr

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Is Your Computer and Business at Serious Risk with the Recent Internet Explorer Changes?

Posted by Travis Stinson

internet explorer funeralVirtually everyone has used Internet Explorer (IE) at some point in their online life. Some cringe at the very mention of it from the nightmares the browser has made them deal with. Others are quite content with the browser and perhaps have never known nothing else. No matter what side of the fence you sit on, you’ve no doubt had an experience with the internet browser. Today those experiences may be cut short as Microsoft has made some large announcements concerning the future of the company’s browser. Continue reading

The Who, What, Why & How of Obituary Piracy and What Your Firm Needs to Do About It in 2016!

Posted by Ashley Montroy

As 2015 comes to an end, we look back and reflect on things that have happened over the course of a year – and my what a year it has been! If someone were to ask our strategy team some of the biggest things that came to light this past year in the funeral profession and what funeral homes should be aware of in the online world, they’d probably say that the online world has opened a funeral homes door to more than just those in their community – they’ve been exposed to the web. ProtectWhile that is a great thing for their business and they get more business from this, it is also a scary thing if a funeral home isn’t on it’s A-game, knowing how their firm looks online. It’s time for Funeral Homes to watch their obituaries online and know who, what, when and why companies take their obituaries and treat them like their own. It’s a practice that has surfaced in 2015 and is only going to get worse. Continue reading

20 Stand-Out Funeral Home Website Designs from 2015
that Have People Talking!

Posted by Travis Stinson

Approaching a new year often leaves us with a mix of emotions. We’re anxious and excited for the year ahead but at the same time we like to look back on the highlights of the past year and take some time to reflect on the positives. As it turns out, 2015 has been quite the incredible year for us here at FrontRunner. We launched our technology center workshops, hired lots of amazing new staff, and had a blast at MANY (probably too many) trade shows across North America, just to name a few. However, one of the year’s biggest highlights is keeping clients, old and new, smiling with a shiny new FrontRunner funeral home website! Continue reading

4 Simple Ways to Use Your Funeral Home Website as Your Marketing Base & Generate Results!

Posted by Ashley Montroy

We’re in an age where consumers want a business to take them by the hand and guide them to any and all information they seek about a product or service, online. Despite how this may sound, it’s actually a good thing. Instead of having to throw funeral home marketing against a wall and hope for some of it to stick, consumers are looking to gather info on their own. The only challenge is making sure the info is simply accessible and hyper-relevant to what they’re looking for. Luckily, your funeral home website can be put to work to easily tackle these tasks.web-header-slide-1

There are some simple methods you can use to spoon feed customers the exact content they’re looking for. By looking at your funeral home website from a different perspective, your funeral home’s online presence can be more than just another way to get a company phone number or obituaries. It can be your community’s resource for death care education. Your funeral website may be filled with great content, but you need to take an extra step to guide your community to where they want to be. Continue reading

7 Must-See Book of Memories Tribute Page Enhancements that You Won’t Want to Miss!

Posted by Ashley Montroy

BOM-logo
Attention all FrontRunner clients, this post is for you and it’s full of great enhancements to the Book of Memories program coming Wednesday, November 11th! Everyone loves to know their feedback is being heard and because of the great feedback from our great clients like you, we’ve made the Book of Memories that much better. Our team has been hard at work over the past few months to add some new features into the Book of Memories tribute pages. Our staff comes up with some great ideas, but tapping into the minds our clients is priceless. After all, who better to help us improve our systems, than the people who use them day in and day out?

This particular batch of enhancements is surrounding the Book of Memories online memorials and includes features for both administrators and users/the families you serve:

1. Scroll Through Multiple Photos vs. Just One at a Time.

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