When it comes to funeral home marketing, or any marketing for that matter, the biggest challenge is connecting with audiences spanning multiple generations. Today’s businesses are tasked with marketing on many different platforms and incorporating diverse messages to cover all the bases. On one hand, there are younger consumers who do not know of a world without smartphones. On the other, there are older generations who prefer traditional communication and feel digitization is too impersonal. Continue reading
There is an interesting trend developing in the funeral industry. With a growing number of businesses vying to offer essential services such as website development, memorialization and marketing services, all while trying to grow their business, it has become quite common to find funeral homes with several different service providers, all running with mixed messaging and heaps of wasted time.
After years as FrontRunner’s obituary information hub, Obitsforlife.com will be discontinued this week and all existing traffic will be directed to a new and improved platform, ObitTree.com and we’re pretty excited about the change! With every part of our space shifting towards user-friendly navigation, ObitTree.com presents a better experience when families and friends are searching for obituary information. The move aims to update the functionality and organization of the database, all while producing an interactive website consumers can enjoy. At FrontRunner, we are committed to providing our clients with the best possible experience online.
Social media has changed the way we communicate, the way we do business and it has completely reshaped interpersonal relationships. We are now able to access more than just information; we are able to understand the human experience of others through profiles, insights, engagement and constant digital conversation. For the last seven years, Social Media Day has been celebrated globally to recognize the significant innovations brought forth by social networks and to mark this year’s occasion we have some tips and tricks for establishing a great social media presence. Continue reading
FrontRunner’s head of marketing Ashley Montroy was recently featured in the National Funeral Director’s Association’s “The Director”, a leading magazine for funeral industry professionals. Her article, entitled “Raise Your Firm Above The Pack”, offers tips for dealing with the many challenges of marketing a business in the 21st century and navigating through the clutter. While modern technology has made it easier than ever to communicate, connect and broadcast information, consumers have been pushed to a point of desensitization. Each day we are bombarded by thousands of marketing messages, advertisements and pieces of multimedia content. The unapologetic volume of it all can be overwhelming and tiresome which leads to a large portion being tuned out. Continue reading
In this day and digital age, you would be hard-pressed to find a successful business that does not have a functional and attractive website. For funeral homes (or any business for that matter), a website makes it easier to educate your target audience about who you are, what you do and the services you offer.
While carving out your space on the Internet comes with countless advantages, there are also a variety of risks associated with taking your business online and it’s something we see funeral homes go through each and every day. The good news is, these risks can be avoided with a little bit of knowledge. Let’s cover just one of the most common risks that companies turn a blind eye to: domain ownership.
Take a minute and ask yourself, who owns your funeral home domain? The answer may not be as simple as you think. Continue reading
We hear it time and time again – funeral directors want to find better ways to connect with families months, days and even years after the service. But how do they do that when time is limited, tasks are never-ending, and consumers are changing faster than you can keep up?
At FrontRunner, we’re always keeping our eyes peeled for things that may help funeral homes with this. You didn’t think we were called FrontRunner for no reason did you? We work with thousands of funeral homes across North America so it’s our job to always be watching for new, innovative ways to keep funeral homes ahead of the rest.
For many, introducing our partnership with Honoring a Life – a memorial tree program, was seen as a fit, especially with the tie-in to the Book of Memories tribute program. Others asked us why we, as a technology and marketing company, got into the memorial tree planting business. What a great question! Continue reading
As we welcome the beautiful spring weather, FrontRunner Professional is also kicking off a very busy month on the road with funeral director’s all over the United States and Canada. As the Marketing Director of FrontRunner Professional, I will be kicking off the busy month at the American Academy McAllister Institute of Funeral Service (AAMI) conference in New York City this upcoming weekend (April 30th). There will be 4 CEU’s up for grabs and attendees will learn the benefits of an integrated marketing strategy. It doesn’t stop there. The FrontRunner team will then host a two-day session at FrontRunner’s own Technology Center in Kingston from May 5-6 and more. We hope to see you somewhere on the road!
AAMI Annual Bootcamp (April 30, 2016)
New York City, NY
Over the past several weeks, our Funeral Home Marketing Series has looked at ways to better understand your customers, build an effective funeral home website, delve into the world of funeral home social media, and develop a well-structured funeral home marketing plan. Essentially, this is the background stuff; all the aspects that your funeral home needs to build and promote your brand. The next step can be daunting for many, but it’s a critical element for any business. You need to put (and keep) yourself out there.
Put a Face to the Name Continue reading
If you’re coming from Part 3 of the Funeral Home Marketing Mega-Tip Series: How to Master Your Funeral Home Social Media Marketing Plan, welcome back! At this point of the series you likely have a pretty good handle on today’s consumers, how to build a funeral home website to generate results, and how to use both of these pieces to build a well-thought out funeral home social media strategy.
Where do we go from here? We’ve covered some great topics to date, but part 4 of the series is all about building a solid funeral home marketing base. You’re now excited about the possibilities a great funeral home website and social media plan for your funeral business can bring you, but for any of those things to happen, and happen well, you must have a solid funeral home marketing plan. Here’s how:
- Don’t Just Act… Develop a Funeral Home Marketing Plan
This is probably one of the most common areas funeral homes fail at when it comes to marketing their business. They spend so much time running around with so much to do, they just do what they can for marketing and hope what they are doing is working – without any real tracking in place to see if what they are spending their money on is actually doing what they’d hoped.
Here’s a few questions to answer to see where you’re at with your funeral home marketing: Continue reading