FrontRunner CEO, Kevin Montroy announced that Sam Khan has joined the company as its new Chief Technology Officer (CTO). Along with the appointment brings a formal partnership with iSTORM New Media Inc., a world leader in custom software solutions. iSTORM is an expert in Analytics and ROI driven software development having worked with billion dollar public companies in Europe, United States and Asia, with a focus on maximizing end customer profitability and experience. Their experience in solutions spans many different industry verticals which will help enhance FrontRunner’s product offering.
iSTORM will assist in enhancing and expanding the already world leading FrontRunner Pulse Business System platform, increasing user engagement and user satisfaction. As a certified Google partner, the synergies of the two companies will usher in a new phase for the FrontRunner product and service line that will help FrontRunner customers grow in this ever changing digital technology climate, cites Khan.
Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.
According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.
When you think of FrontRunner Professional – Do you picture a big technology company behind a logo? Or do you picture a family-run business with roots in funeral service?
As the Marketing Director here at FrontRunner, sometimes I take a step back and say – Okay, it’s time to do some planning. In my last planning session, I couldn’t help but think about how funeral directors see FrontRunner. While I know majority see us as a big technology company, I realized how important it is for every funeral director to know exactly who we are, as a family-run business, and where we come from.
So, who is FrontRunner Professional? It’s time to tell a story.
It all started in 1994 in the back of a family-owned and operated funeral home (picture to the right). Many do not know this but FrontRunner’s Founder/CEO, Kevin Montroy is actually a 30+ year licensed funeral director. He owned and operated his funeral home in a teeny tiny little town called Gananoque. If you are tying my last name to his, you may realize that he is related to me. Kevin is my father.
We’ve been working hard behind the scenes to get some incredible features ready and we are thrilled to announce not one, but five game-changing additions to FrontRunner’s award-winning software. It is not just a small change – it represents a new level of our technology and will shape the coming years of advancements, and we can’t wait to move you into it!
As you may have heard, we officially released our Pulse Business System at the 2014 National Funeral Director’s Association Convention in October. Clients and those new to FrontRunner, were so excited to finally have one, single web-based solution that had everything they needed to not only streamline their operations but also help them make great business decisions. With 5 features just released, the Pulse Business System just got even better:
The concept is so simple yet so many families are unaware of the support and tools available to them through their loved ones’ Book of Memories. This easy-to-access portal opens communications for families who may appreciate any opportunity to further engage with family members and friends at such a difficult time. It also creates a permanent link between the families and the funeral firms that serve them.
If I allow myself enough time to ponder the concept of innovation, I’m almost overwhelmed by its significance in both human history and our day-to-day life here in the 21st century. I ask you; where would we be right now without innovators? Then, there’s my fascination with a word’s meaning and origins; exactly what is innovation, and when did the word become part of everyday language? More on those questions later; right now I want to share some really big news.
I’ve always loved the HBO series, Six Feet Under, so I jumped at the chance to see it again when Amazon Prime recently made all five seasons available to subscribers. The long Fourth of July weekend gave me ample time to dive in with both feet.
Without doubt, the second time around watching Alan Ball’s landmark series has not only been fun, it’s been insightful. It has led me to more deeply understand and appreciate the real value of funeral service software for those of us who work day-to-day on the front lines of funeral service. Sometimes, true learning happens when we least expect it.
As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.
FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.
FrontRunner has given me the wonderful opportunity to write on the topics of grief and bereavement in the process of developing two, year-long email series and a library of related articles.
I am resolute in my belief that I don’t want to write fluff. Instead, it is my intention to provide readers with practical information they can really use. Yet, I know the inspiring and thoughtful insights of others are important so I’ve included words written by both modern and classical authors and philosophers. Their thoughts are an ideal springboard for topical discussion.
It takes more than just a website to successfully compete in today’s changing market. As families and communities continue to expect more for less, funeral professionals are searching for meaningful and affordable ways to make lasting connections.
How can you reach out to potential families without spending thousands of dollars on advertising and marketing initiatives? How can you get your funeral firm name out there in the community as the ‘go-to’ place for all things funeral-related? How can you ensure your company’s professionalism and integrity are showcased?