Having a website is now one of the most hotly debated topics in funeral service, yet very few know what it is, how it works, or how to truly use it to one’s advantage. In this post, I hope that I can help you understand more about websites and what you need to consider to truly succeed online.
Let’s start by understanding that your website is simply your space on the Internet – your teeny, tiny little spec in a vast space that has had a profound impact on every business around the world. It has changed virtually every market, toppled dictatorships, and has become the single source for people around the globe to rapidly find out anything they want to know when they want to know it. This vast new space can become your biggest friend or it can become your worst enemy. It’s entirely up to you.