I am resolute in my belief that I don’t want to write fluff. Instead, it is my intention to provide readers with practical information they can really use. Yet, I know the inspiring and thoughtful insights of others are important so I’ve included words written by both modern and classical authors and philosophers. Their thoughts are an ideal springboard for topical discussion.
Keywords are a must for any funeral home website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.This is an important part of your funeral home’s Search Engine Marketing strategy. Continue reading
Search engines love keywords. In fact, keywords are critical to any funeral home’s Search Engine Optimization campaign. If you don’t take the time to figure out what words and phrases work best, any plans to attract more visitors won’t get very far. And, all the work you’ve put in to your website will be a waste of time and money if no one is actually finding your site online.
In the state of California, any funeral establishment website must post the General Price List (GPL), pursuant to the Funeral Rule. There must also be a statement that the GPL is available upon request via a link from the home page unless the words “price information” or a similar phrase that includes the word “price” links to the GPL.
As a California funeral director, I’m well aware of Senate Bill 658, which took effect in January 2013. This requirement may give me a skewed perspective on the necessity of online pricing. Couple that with the fact that I’m a website content writer who needs to keep up-to-date with consumer trends and you’ve got a woman who honestly believes that putting your funeral home prices on your website is a smart thing to do.
Responsive website designs are growing in popularity – and necessity – simply because of the increasing number of people accessing websites from mobile devices. Responsive technology is different than mobile technology though because it provides one site for every screen and creates an optimal viewing experience on smartphones, tablets, laptops, and full-screen computer monitors.
As a content writer, it’s hard to believe that I would admit this but a website design can make or break the first impression of your company. While I wholeheartedly believe that effective content is king, I happen to sit with an awesome group of graphic designers who have managed to convince me to rethink what I’ve been spouting for years.
Both design and content are critical to attract and retain online visitors. They work in tandem to engage potential clients and re-engage existing ones.
Most everyone by now has heard of Heartbleed and we all recognize that’s it’s not a good thing. But for many of us, we don’t have a clue about what it is and what we should be doing about it. Even when Heartbleed became the top news story, there were conflicting reports on what the average person should do to protect their personal information that is stored online.
It doesn’t help that when you ask a more technically-inclined person to explain this worldwide phenomenon, they tend to roll their eyes at you when you stare blankly at their answer. And, if you look at all the tech websites and blogs out there, their cartoon depictions that were created to explain everything to us ‘dummies’, make me feel even dumber!
So, I’ve gone to the programmers at FrontRunner and asked them to explain this so everyone understands. Thankfully, they are patient and keep the eye-rolling to a minimum or they at least wait until I’ve left the room.
Once upon a time, just for fun, all of us would search our own names in Google just to see how we ranked. The act of ego-surfing was done on the sly so we didn’t come across as caring whether we could find anything about ourselves in the first few pages of the rankings.
Today, not taking the time to Google ourselves and our companies is simply irresponsible. Controlling what searchers find and claiming your business name on the major search engines is part of an effective online reputation management (ORM) plan and makes perfect business sense.
So where should you begin? The first step is actually knowing how your firm looks online when families are searching for you. This is the initial stage of your ORM Plan. Yes, this takes more than a few minutes and can be quite extensive but the following steps can help get you started to assess your current online reputation and determine what needs to be done to improve your funeral home’s online presence.
FrontRunner Professional CEO and Founder, Kevin Montroy, participated in a Technology Roundtable. The following article by Patti Martin Bartsche was published in the March 2014 issue of American Funeral Director Magazine.
There’s no question businesses – including funeral homes – are operating in a rapidly changing technological environment. What worked five years ago is now considered antiquated and not in tune with the times. But how do funeral professionals determine the right time to upgrade, what technology tools best fit their business model and how to protect themselves from security breaches? We turn to three industry leaders: Wes Johnson, president and CEO of Continental Computer Inc.; Kevin Montroy, founder and CEO of FrontRunner Professional; and Kimberly Simons, vice president of SRS Computing, to get the answers.
I recently read an expression describing websites as living, breathing entities. Or at least, that’s how websites are described when they are relevant and dynamic. So, how do you figure out if your website is relevant and dynamic or in other words… interesting – engaging – informative – current? And, if you realize that your website needs some changes, where do you begin to pump some life into it?