Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.
According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.
As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.
FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.
It takes more than just a website to successfully compete in today’s changing market. As families and communities continue to expect more for less, funeral professionals are searching for meaningful and affordable ways to make lasting connections.
How can you reach out to potential families without spending thousands of dollars on advertising and marketing initiatives? How can you get your funeral firm name out there in the community as the ‘go-to’ place for all things funeral-related? How can you ensure your company’s professionalism and integrity are showcased?
As a content writer, it’s hard to believe that I would admit this but a website design can make or break the first impression of your company. While I wholeheartedly believe that effective content is king, I happen to sit with an awesome group of graphic designers who have managed to convince me to rethink what I’ve been spouting for years.
Both design and content are critical to attract and retain online visitors. They work in tandem to engage potential clients and re-engage existing ones.
Once upon a time, just for fun, all of us would search our own names in Google just to see how we ranked. The act of ego-surfing was done on the sly so we didn’t come across as caring whether we could find anything about ourselves in the first few pages of the rankings.
Today, not taking the time to Google ourselves and our companies is simply irresponsible. Controlling what searchers find and claiming your business name on the major search engines is part of an effective online reputation management (ORM) plan and makes perfect business sense.
So where should you begin? The first step is actually knowing how your firm looks online when families are searching for you. This is the initial stage of your ORM Plan. Yes, this takes more than a few minutes and can be quite extensive but the following steps can help get you started to assess your current online reputation and determine what needs to be done to improve your funeral home’s online presence.
Ashley Montroy, FrontRunner Professional’s Marketing and Social Media Manager spoke with Lauren Moore for her article Be Smart about Social Media. The article is published in the March 2014 issue of American Funeral Director Magazine.
The Pew Research Center’s Internet and American Life Project, which has been studying online adults’ social networking site use since 2005, found that last year, 73 percent of adults that are online are using social networking sites. Like it or not, your customers – and your employees – are using social media, probably on a daily basis. It’s crucial, then, that you consider implementing a social media policy for your funeral home.
A gift from FrontRunner Professional to kick start the new year…
As more families embrace their loved ones’ Book of Memories, funeral firms now have the opportunity to provide further personalization options. New themes – feature-rich and beautiful – help create a memorialization product like none other available today.
It seems to me, and a whole lot of other people including academics, financial advisors, health care professionals, and marketers; today’s world is one of “information haves” and “information have-nots”. Let’s consider funeral service. Funeral home owners and managers, funeral directors, embalmers, pre-need advisors, celebrants—we’ve got the information families need to make important end-of-life decisions. Most families don’t.
And this gap between the two—between families and the professionals who intend to serve them—needs to be recognized, and effectively bridged. The “information haves” need to creatively provide (using as many channels as possible, online and offline) critical information to the “information have-nots”. We need to effectively “fill the gap”. Continue reading →
I’m going to start this with a story—and I promise to keep it short. Last September, my estranged father died, and his wishes were carried out by a local funeral firm he had designated years earlier. A few days after I heard of his passing, I went to their website to leave a message of condolence for my dad’s wife, using the Book of Memories™ the firm had created as part of their service to her.
It was a sad sight. No one had left a message, had placed a donation, or sent flowers to his widow. His profile image was there, but no one had uploaded any additional pictures of him. I honestly felt no one had ever visited the site but me.
Fortunately, we’ve all also seen the opposite situation; where a Book of Memories™ is an active, engaging, and healing place. With lots of messages of condolence, pictures, and sweet stories to read of times past, a Book of Memories™ can really be a very meaningful testament to ‘a life well-lived’, for years to come. Continue reading →