Tag Archives: Protecting Funeral Home Online

Are You Using Technology or is Technology Using You?
[As Featured in the March issue of The Director]

Posted by Ashley Montroy

Technology is often feared in our profession because it is unfamiliar territory. As a result, it is not implemented despite the absolutely incredible things it can for your business. It can provide newfound conveniences and services for your community to drive long-term loyalty. It can streamline your business with a single point of data entry for every call, eliminating hours of tedious work. It can give you the portability to work wherever your families need you to be. And, it can give you new ways to attract more families to your firm.

Unfortunately, it can also cost your company everything if not taken seriously. There are companies out there trying to access your valuable data, obituaries, visitor traffic, and online revenues. Putting your technology and data in the hands of the wrong company or simply
avoiding technology altogether can have serious repercussions.

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A website is just a website, right? 8 Tips from FrontRunner’s CEO/Founder

Posted by Kevin Montroy

 

Having a website is now one of the most hotly debated topics in funeral service, yet very few know what it is, how it works, or how to truly use it to one’s advantage. In this post, I hope that I can help you understand more about websites and what you need to consider to truly succeed online.

Let’s start by understanding that your website is simply your space on the Internet – your teeny, tiny little spec in a vast space that has had a profound impact on every business around the world. It has changed virtually every market, toppled dictatorships, and has become the single source for people around the globe to rapidly find out anything they want to know when they want to know it. This vast new space can become your biggest friend or it can become your worst enemy. It’s entirely up to you.

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