Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.
According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.
Search engines love keywords. In fact, keywords are critical to any funeral home’s Search Engine Optimization campaign. If you don’t take the time to figure out what words and phrases work best, any plans to attract more visitors won’t get very far. And, all the work you’ve put in to your website will be a waste of time and money if no one is actually finding your site online.
As part of FrontRunner’s commitment to create effective tools to help funeral homes extend their reach further in their communities, we are pleased to announce that two new services are now available to our clients. Both search engine optimization (SEO) and integrated funeral webcasting services are in-house options that will lead more visitors to your funeral home and make a lasting impression on families.
If your funeral home is on Facebook, it’s crucial to make sure you aren’t making any mistakes that could hurt your firm’s social presence. You might not even be aware that what you are doing is wrong. If you’re unsure of what you should or shouldn’t be doing on social media then take a look at these 7 Deadly Mistakes Funeral Homes Make On Social Media.
Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t make it a bad thing; it just means there are a whole lot of blogs drifting around in cyberspace. (A Wikipedia article notes that on 16 February 2011, there were over 156 million public blogs in existence. On 13 October 2012, there were around 77 million Tumblr and 56.6 million WordPress blogs in existence worldwide.
That’s a whole lot of content — so why should your funeral firm add its voice to the blogosphere? To be honest, I am amazed at the blog-reluctance of many funeral firms. I commonly hear statements like “I don’t have time to blog”, or the ever-popular “blogging doesn’t make sense in the funeral profession”.
Well, guess what? Blogging does make sense for your funeral firm. And I’ll tell you why. (And then I’ll let you know how to easily solve that first — “who’s got the time to blog?” — problem.) Continue reading →
Interestingly enough, when we asked “how do you know how your website is performing?” many funeral professionals candidly told us “I don’t; I have no idea.”
Here’s another question many didn’t have an answer for: “do you have a Google Analytics account?” Unfortunately, many of those who said “yes,” were quick to answer “no” to the next question:
Do you review your monthly analytics report?
Lots of folks, it seems, just don’t have the time to investigate how their website is performing.
If that sounds like you, make a commitment right now to take the time to review your site analytics—or simply assign the responsibility to a staff member. You can sign up for Google Analytics very easily, but it won’t do you any good if you don’t use the analytics reports you receive to make necessary changes in your site contents. Continue reading →
The vision on which FrontRunner was built years ago—which continues to drive us forward into the future—involves a “strength-in-numbers” approach to serving the funeral profession. Leading a vast network of distribution and integration partners, FrontRunner has continued to set their bar higher every year, motivating leadership to seek out partnerships with innovative, cutting-edge businesses.
Just this month, FrontRunner’s President and CEO Kevin Montroy announced the formation of two such partnerships. “Partnering has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers—and if that doesn’t describe the funeral profession, I don’t know what does,” Kevin confided. “Change is everywhere you look, and our most recent partnerships will serve funeral firms very well by giving them new marketing and promotional options. Together, we can do more to offer funeral professionals innovative technology solutions of quality and value, at reasonable cost.” Continue reading →
Because the founder of the firm, Neil Bardal, was always looking for new, better ways of doing things, they are a very unusual firm—always ready to embrace new technology whenever they discover it. And they discovered webcasting early.
In fact, they recorded their very first service in the late 1980s, on behalf of the family of the deceased who were living in Australia. Since that time they continued to refine their webcasting services as technological advances and innovations were made. And all that effort has paid off. “Demand really started to pick up four years ago,” Richard confided, and the funeral home officially added webcasting to its list of services last summer. Continue reading →
We have all seen the life insurance TV commercials airing across North America that say, “Funerals are expensive, and the price of an average funeral can cost over ten thousand dollars.” There is also the other version in which a gentleman explains with disbelief and shock in his voice, “A friend of mine died and the funeral cost over ten thousand dollars!”
As a funeral professional, you probably cringe and heave a deep sigh of frustration every time you see these commercials, which are usually aired during the prime time viewing hours. Rest assured that some of your families are listening to these advertisements because if the commercials weren’t effective, the insurance companies wouldn’t be running them in these expensive time slots. Continue reading →