If there’s one thing that’s certain in the funeral profession, it’s the fact that funeral directors don’t have 9-5 workdays. When they finally have time to sit down at their desks to add records, make changes to their funeral home’s website, or find some additional marketing resources to grow their business, chances are good that they are doing so long before or after ‘normal’ business hours. And, when they have questions about the technology, they need to find the answers quickly.
As a content writer, it’s hard to believe that I would admit this but a website design can make or break the first impression of your company. While I wholeheartedly believe that effective content is king, I happen to sit with an awesome group of graphic designers who have managed to convince me to rethink what I’ve been spouting for years.
Both design and content are critical to attract and retain online visitors. They work in tandem to engage potential clients and re-engage existing ones.
I recently read an expression describing websites as living, breathing entities. Or at least, that’s how websites are described when they are relevant and dynamic. So, how do you figure out if your website is relevant and dynamic or in other words… interesting – engaging – informative – current? And, if you realize that your website needs some changes, where do you begin to pump some life into it?