Tag Archives: Website Success Tips

Website Success Tips

Be Mobile-Friendly by April 21st or Lose Website Traffic [Google Algorithm Update: How to be Compatible]

Posted by Ashley Montroy

Google has announced some big changes to their search algorithms happening April 21, 2015. When you look at the sheer number of searches that come through Google’s search engine each and every month – it is something every business needs to be aware of.

According to Digital Marketing Ramblings, there are close to 12 billion searches on Google each month – this is desktop and mobile searches. Google’s Matt Cutts recently stated that he “wouldn’t be surprised if mobile search exceeded desktop queries this year”. That combined with this important Google algorithm change is two huge reasons to take the mobile-friendliness of your website very seriously.

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FrontRunner Announces New $1.6-Million Dollar Training Facility to Help Funeral Professionals Learn, Grow and Better Their Businesses

Posted by FrontRunner Professional

training1As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of the curve. Clients will have the opportunity to strategically position themselves to conquer new challenges and meet their communities’ expectations.

FrontRunner has acquired a new 6,500 square foot, $1.6-million dollar facility that will house the new Technology and Training Center. The center represents Frontrunner’s ongoing commitment to set a higher standard, and provides all the tools and resources to help clients truly excel in today’s market.

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Online Grief Support: How to Truly Help Those in Mourning

Posted by Kim Stacey

Sculpted AngelFrontRunner has given me the wonderful opportunity to write on the topics of grief and bereavement in the process of developing two, year-long email series and a library of related articles.

I am resolute in my belief that I don’t want to write fluff. Instead, it is my intention to provide readers with practical information they can really use. Yet, I know the inspiring and thoughtful insights of others are important so I’ve included words written by both modern and classical authors and philosophers. Their thoughts are an ideal springboard for topical discussion.

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Stop Guessing & Start Seeing Results: Bring More Visitors to Your Website by Using the Words They Google

Posted by Ashley Montroy

SEO keywords Keywords are a must for any funeral home website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.This is an important part of your funeral home’s Search Engine Marketing strategy. Continue reading

The Top 5 Reasons Your Firm Needs a Responsive Website Design

Posted by FrontRunner Professional

responsive1Responsive website designs are growing in popularity – and necessity – simply because of the increasing number of people accessing websites from mobile devices. Responsive technology is different than mobile technology though because it provides one site for every screen and creates an optimal viewing experience on smartphones, tablets, laptops, and full-screen computer monitors.

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Your Website Design Speaks Volumes About Your Company

Posted by FrontRunner Professional

graphic design word cloudAs a content writer, it’s hard to believe that I would admit this but a website design can make or break the first impression of your company. While I wholeheartedly believe that effective content is king, I happen to sit with an awesome group of graphic designers who have managed to convince me to rethink what I’ve been spouting for years.

Both design and content are critical to attract and retain online visitors. They work in tandem to engage potential clients and re-engage existing ones.

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Have You Googled Yourself Lately? Your Reputation is on the Line

Posted by Ashley Montroy

ORM2Once upon a time, just for fun, all of us would search our own names in Google just to see how we ranked. The act of ego-surfing was done on the sly so we didn’t come across as  caring whether we could find anything about ourselves in the first few pages of the rankings.

Today, not taking the time to Google ourselves and our companies is simply irresponsible. Controlling what searchers find and claiming your business name on the major search engines is part of an effective online reputation management (ORM) plan and makes perfect business sense.

So where should you begin? The first step is actually knowing how your firm looks online when families are searching for you. This is the initial stage of your ORM Plan. Yes, this takes more than a few minutes and can be quite extensive but the following steps can help get you started to assess your current online reputation and determine what needs to be done to improve your funeral home’s online presence.

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Be Smart about Social Media

Posted by FrontRunner Professional

Ashley Montroy, FrontRunner Professional’s Marketing and Social Media Manager spoke with Lauren Moore for her article Be Smart about Social Media. The article is published in the March 2014 issue of American Funeral Director Magazine.

The Pew Research Center’s Internet and American Life Project, which has been studying  online adults’ social networking site use since 2005, found that last year, 73 percent of adults that are online are using social networking sites. Like it or not, your customers – and your employees – are using social media, probably on a daily basis. It’s crucial, then, that you consider implementing a social media policy for your funeral home.

AFD Social Media

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Technology Roundtable for the Funeral Professional

Posted by FrontRunner Professional

FrontRunner Professional CEO and Founder, Kevin Montroy, participated in a Technology Roundtable. The following article by Patti Martin Bartsche was published in the March 2014 issue of American Funeral Director Magazine.

There’s no question businesses – including funeral homes – are operating in a rapidly changing technological environment. What worked five years ago is now considered antiquated and not in tune with the times. But how do funeral professionals determine the right time to upgrade, what technology tools best fit their business model and how to protect themselves from security breaches? We turn to three industry leaders: Wes Johnson, president and CEO of Continental Computer Inc.; Kevin Montroy, founder and CEO of FrontRunner Professional; and Kimberly Simons, vice president of SRS Computing, to get the answers.

AFD Tech Roundtable

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How Funeral Firms Can Provide the
Ultimate Online Experience (Part 2)

Posted by Kim Stacey

onlineIn the previous post, I set out to explore the ways funeral firms can provide an ultimate online experience for their communities using the wisdom of Scott Deming, a keynote speaker at this year’s ICCFA Convention. He asserts that a business’s brand is not derived from marketing and advertising efforts, but from customers.

In a brief exploration of what defines an ultimate online experience, I determined (with the help of a few Facebook friends and my own online experience) that it involves: responsiveness to inquiries; the ability to personalize the platform to provide the most relevant information for my needs and expectations; general ease-of-use; and finally, price and service-related value.

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