Two New FrontRunner Partnerships Build on a Legacy of Innovation

Posted by Ashley Montroy

The vision on which FrontRunner was built years ago—which continues to drive us forward into the future—involves a “strength-in-numbers” approach to serving the funeral profession. Leading a vast network of distribution and integration partners, FrontRunner has continued to set their bar higher every year, motivating leadership to seek out partnerships with innovative, cutting-edge businesses.

Just this month, FrontRunner’s President and CEO Kevin Montroy announced the formation of two such partnerships. “Partnering has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers—and if that doesn’t describe the funeral profession, I don’t know what does,” Kevin confided. “Change is everywhere you look, and our most recent partnerships will serve funeral firms very well by giving them new marketing and promotional options. Together, we can do more to offer funeral professionals innovative technology solutions of quality and value, at reasonable cost.”

Give Today’s Families What They’re Looking For with MySendOff.com

mysendoffToday’s families may have come to expect convenience, but what they really want—and need—are funeral service insights and information they can trust. With FrontRunner Professional’s newest integration partner Mysendoff.com, you can now add great content to your website and online marketing efforts, from the Internet’s largest online resource built around the subject of funerals.

Part of the FrontRunner Matrix of market-driving websites, MySendOff.com features an online directory, exclusive to FrontRunner Professional funeral firm clients. In addition, FrontRunner clients can select from one of three content-sharing and advertising programs, designed to position their firm as the preferred funeral educational resource in their community. This partnership has one goal in mind: to help funeral professionals adjust to changing times by bringing the discussion of funerals into the mainstream using the Internet and funeral home websites. Click here to learn more about this partnership.

Adjusting to changing times may mean different things to different funeral firms, but the reality of change cannot—should not—be ignored. One visible sign of change is the emergence of cloud-based digital signage technology in the funeral profession, and for those firms ready to let go of ‘old school’ ways of doing things, the latest FrontRunner strategic partnership, with FuneralScreen, from Greene Valley Media, offers untold advantages.

Bring Technological Innovation into Your Funeral Firm with Concierge Systems

new partnership funeralscreen“Innovation,” said Steve Jobs, distinguishes between a leader and a follower.” Funeral firms today have choice: step into the role of a leader, or simply settle for a position of lesser impact. And, let’s face it, “old school” indoor/outdoor signage often has less impact on families than you can afford. But, innovation can be yours today, with Concierge Systems, from FrontRunner Professional, in partnership with FuneralScreen, winner of the 2011 NFDA Innovation Award.

This new strategic initiative will feature an exclusive integration component within the Frontrunner software, along with a selection of advanced directory signage options, kiosks and self-serve memorial donation systems for use in funeral homes and cemeteries, all driven by FrontRunner’s proprietary one-write-logic, and the Marketing Center.

Jeff McCauley, President of Greene Valley Media, creators of FuneralScreen, was quick to affirm their commitment to the partnership. “FrontRunner attracts the profession’s most progressive firms. Their vast and growing number of funeral providers made this a natural choice for us to help the profession we both care so much about. Combining our award-winning hardware and software solutions and the creative synergy of our two companies, this partnership will allow us to create an unprecedented new series of options to assist funeral providers in helping the families and communities they serve.”

Kevin Montroy was quick to add, “2013 will mark an unprecedented year for our company and for our valued clients. The Funeral Screen partnership is just one more important piece of our overall strategy and passion to provide funeral professionals with the best solutions on the market.” Click here to learn more about this partnership.

Make 2013 Your Best Year

It’s not that hard to do. FrontRunner clients will concierge systems
automatically become part of the MySendOff.com
market-driving directory of funeral firms, and when they choose to add one of three content-sharing packages, and geo-local advertising program, they will have both targeted and engaging funeral home online marketing tools at their disposal.

And funeral firms seeking a higher level of engagement from their offline marketing efforts will appreciate our fully-customizable Concierge Systems, offering a selection of high quality indoor/outdoor advertising signage for use in funeral homes and cemeteries, utilizing FrontRunner’s Marketing Center, and powered by the efficiency-driving, one-write logic within the FrontRunner integration software.

Both strategic partnerships provide cutting-edge technology solutions designed to meet any firm’s marketing and promotional needs—regardless of size or budget—and provide them with the advanced tools they need to effectively and affordably compete in today’s changing market. For more information on FrontRunner and FuneralScreen, contact FrontRunner at 1-866-748-3625 or online at www.FrontRunner360.com/FuneralScreen, or visit the FuneralScreen website at www.FuneralScreen.com.

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About Ashley Montroy

Ashley Montroy, Marketing Director at FrontRunner Professional, has committed herself to helping funeral professionals understand and excel in today’s digital age. With a long-standing history in the funeral business and her father being a licensed funeral director for over 30 years; she grew up learning the family funeral business. Ashley holds a bachelor’s degree from Carleton University and diploma from Algonquin College. Today, she continues to speak to over 15 state and provincial funeral association groups each year on funeral marketing in the digital age and protecting funeral firms online using experiences and examples from working with thousands of funeral homes in North America through FrontRunner Professional.

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