Author Archives: Brandon Meawasige

About Brandon Meawasige

Brandon is a marketing coordinator with FrontRunner Professional. He works very closely with the entire marketing team and assists in the roll-out of marketing related tasks. Brandon holds a social sciences degree from McMaster University and a marketing diploma from St. Lawrence College. He has a passion for the marketing world. His creative writing and new-age ideas bring new life to not only FrontRunner Professional but the many FrontRunner clients and funeral directors world-wide.

3 Useful Organization Tips & Tools For Funeral Directors

Posted by Brandon Meawasige

Organization tips for funeral directors

With the release of our new Google Calendar Integration in mind, we figured it would be a good time to talk about staying organized. Not only are we going to walk you through the steps of using our latest tool, but we are also going to give you some awesome tricks that will help your firm stay organized in 2018.

No matter what industry you work in, whether you work for a company or for yourself, staying organized is an important part of being productive and knocking things off the ever-present to-do list. For some this comes naturally, but for others organization is an elusive concept – oft preached, seldom practiced. Regardless of which side of this proverbial fence you find yourself on, there is always room for improvement. Don’t be afraid to explore ways to improve both your personal and professional organization – of course, for funeral directors, the two are intrinsically bound. Currently, there are so many resources available for the hyper-coordinated and haphazardly alike. In this post, I am going to share 3 of these helpful tips & tools, including our new Google Calendar integration, that can help get your funeral home team on the same page and improve your organization this year.

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Funeral Home Social Media Is Now More Important Than Ever

Posted by Brandon Meawasige

By now, you should be no stranger to the idea that social media is a key part of any successful funeral home marketing strategy. But did you know social media is going to be more important than ever in 2018? With a marked increase in active users, there are more eyes than ever on social channels like Facebook, Instagram, Twitter and LinkedIn – which has made social media the single most useful marketing and communication platform for businesses. This is largely due to the amount of influence that social media has on the buying journey of today’s consumers. According to Forbes, 78% of consumers say that they are influenced by social media. Similarly, 71% of consumers are likely to recommend a brand that they have had a good interaction with on social media. No matter which way you slice the pie, social media has more influence now than it has ever had before.

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Is One Funeral Home Website Enough?

Posted by Brandon Meawasige

Is one funeral home website enough?

The idea that funeral homes can benefit from having more than one website is undoubtedly a tough sell. Many firms have just come around to understanding the importance of one funeral home site. Who in their right mind would want to create a second, or even a third site after spending time updating the original.

For certain, having multi-website strategy is not for every funeral home. Smaller firms or those that serve smaller communities can surely benefit from having one, informative funeral home website. However, for funeral homes that serve larger areas, with multiple locations or that have numerous competitors – there is a significant value in a diversified approach.

Imagine being able to outrank competitors on search engines, be found by more families and bring more business into your firm by simply spreading out your web presence. Standing out online does not have to be difficult – you just have to think outside of the box. In this post, I will share some of the ways that employing a multi-website approach can help your business grow.

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Part Two: Funeral Home Technology Trends To Watch In 2018

Posted by Brandon Meawasige

In our last post, we covered some of the trends that are going to shape the funeral industry in 2018. While there is nothing more exciting than looking forward to the future, this year is going to be a turning point of sorts. For firms who are prepared and/or willing to stay with the times, things are certainly looking up. However, funeral homes that still hold onto traditional ways of doing the job and fight the influence of technology are going to find themselves facing an unwelcome reality check. Mark my words. This year, more advancements will be made in funeral home technology and death care than ever before. As newfound innovations are aggressively sought by technology providers and everyday consumer habits continue to creep into funeral service, the landscape will begin to change drastically.

All of this, of course, in preparation for a generational shift that will see millennials planning the majority of funerals within the next decade. So the question remains, is your funeral home ready to adapt?

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Part One: Funeral Home Technology Trends To Watch For In 2018

Posted by Brandon Meawasige

2018 funeral home technology trends

Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.

If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.

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How To Adjust Your Funeral Home Marketing For Facebook’s Latest Update

Posted by Brandon Meawasige

funeral home marketing for facebook

Since being founded in 2004, Facebook has become the world’s single largest community. What started as a Harvard student vanity project in a Cambridge, Massachusetts dormitory has become a platform actively used by over 2 billion people. The social media network is an integral source for news, communication and has also become a large online marketplace for which businesses of all shapes and sizes can advertise to the public. In many ways, the influence Facebook has on consumers is the social giant’s most significant innovation. You see, Facebook advertising allows businesses to target consumers based on who they are, what they care about and their tendencies, creating a venue for which businesses can share content with an audience that is already interested. When it comes to death care, Facebook has become one of the fastest growing components of a solid funeral home marketing strategy. Firms can connect with the community and stay top of mind long before their services are needed. But everything has just changed.

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20 Funeral Home Website Designs We Loved In 2017

Posted by Brandon Meawasige

Funeral home website design changed forever in 2017. With the release of our new DIY website platform, our clients now have unprecedented control over the look, feel and function of their websites. This has helped them offer families a more convenient, informative and simple online experience. For us at FrontRunner, it has been a pleasure to work with firms around North America to get them excited about the many new possibilities available with their funeral home website and, as a result, their digital marketing strategy.

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Funeral Planning In The Age Of Convenience

Posted by Brandon Meawasige

Accept payments online with FuneralPay

The days of families needing or wanting to walk into a funeral home for the entire funeral planning process are coming to a close. Just as the days of brick & mortar shopping begins to meet a similar end. Everything nowadays is about convenience. Who can get it to me the quickest? Who allows me to do everything online, from the comfort of home? Who offers the most flexible payment options? These are the questions that shape the decisions of modern consumers. Sure, older generations still maintain loyalty to businesses who have been reliable in the past. However, young people hold much fewer allegiances, if any – opting to instead buy from companies that offer the most convenient buying experience above any other factor. For funeral homes, the new challenge is catering to these consumer habits and continually finding ways to create convenient experiences.

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A Look Back At NFDA 2017 & A Look Forward For Funeral Service

Posted by Brandon Meawasige

FrontRunner at NFDA 2017

 

It has been quite a month around the FrontRunner office. Since getting home from a crazy trade show season, we’ve been working hard to catch up with all of the new faces we met on the road. In addition, we are in the midst of developing an exciting software that is set to drop in early December. However, now that we have had a little bit of time to sit back and think about all of the progress that we saw at NFDA 2017, I want to share with you a few things we noticed at the show and what they mean for the industry moving forward. Safe to say we’ve been inspired by talking with so many funeral directors and hearing what they had to say about their technology needs.

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Grief Over The Holidays: The Empty Seat At Thanksgiving

Posted by Brandon Meawasige

Thanksgiving grief

This weekend millions of people across the country will gather with family to share a meal, watch the football game and reflect on the things for which they are thankful. Additionally, it will be an opportunity to remember the people who have come before us and acknowledge those who will be missing the festivities this year. While some such people have been gone for years now, there will undoubtedly be many seats that were not supposed to be empty this Thanksgiving. For the families sitting at these tables, things may prove to be more difficult than they are joyous. Grief is a funny thing that way, seeming to always be magnified by moments that are supposed to be otherwise special.

Unfortunately there is no universal suggestion that can be made for holiday grief of this kind. Every family is different, with a unique set of traditions and a special dynamic. So instead of trying to pretend that my advice will work for everyone, I will tell you how, in my life, I have overcome the grief of missing a loved one at the Thanksgiving table.

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