Category Archives: Human interest

7 Ways Your Funeral Home Can Connect With The Community

Posted by Tommy Heigh

Connecting your funeral home with the community

As a funeral director, your first priority is to serve families and help them in their time of need. For many funeral directors though, this trait doesn’t go away when you leave the funeral home.

Many family members of funeral directors often share stories about how they’re always going out of the way to help others whenever the opportunity arises. They’re walking through a restaurant and see a rug is bunched up, they stop to fix it. An elderly woman is struggling to load her groceries in the car, they put them in the trunk for her.

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What Mother’s Day Taught Me About Celebrating A Life

Posted by Brandon Meawasige

Mother's Day

It’s not easy to talk about an occasion like Mother’s Day knowing that some people will be without their moms this year. Any holiday or significant date, really, can be difficult for those who have experienced the loss of a loved one. This is something most people can relate to on one level or another.

For example, I feel so incredibly blessed to have plans with my Mom this weekend – but for her, this will be the first Mother’s Day she has without her Mom, my Grandma. I can’t imagine what that would feel like. However, I’d be lying if I said it didn’t inspire me to explore what a day dedicated to celebrating our moms can teach us about celebrating a life.

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Social Media Marketing World 2018: What We Learned & What You Need To Know

Posted by Ashley Montroy

In February, I went with our social media team-lead Madi Harker and video marketing specialist Sky Bonner to San Diego for Social Media Marketing World 2018 hosted by the Social Media Examiner. It was quite the experience. From the eventful trip down there to attending sessions hosted by some of the premier speakers and thought leaders, we had an absolute blast! There was so much going on and over the course of our trip, we learned so much about the way marketing and social media are changing the business landscape. It had us saying “wouldn’t this work for our clients” or “that would be a great strategy to connect with families” at every chance we got. So we have put together some of our most valuable and actionable takeaways from the conference to help improve your funeral home marketing this year.

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Spring Cleaning At The Funeral Home

Posted by Brandon Meawasige

Spring cleaning tips for funeral homes

So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.

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An Open Letter To Funeral Directors

Posted by Jules Green


Dear Funeral Directors,

Getting ready to start at FrontRunner seven years ago, I had no idea what I was in for. I understood the business, but could not have been less prepared for the job. Working in palliative care, I was no stranger for death – but funeral homes were still somewhat of a mystery to me. To be truthful, the death care industry is not something I saw myself getting into. However, I quickly learned about the men and women who work in this wonderful industry. I learned about your daily lives, the way you help communities and your dedication to others.  It didn’t take long before I was hooked.

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Part One: Funeral Home Technology Trends To Watch For In 2018

Posted by Brandon Meawasige

2018 funeral home technology trends

Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.

If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.

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The FrontRunner Professional 2017 Recap + A Sneak Peek At What’s Ahead In 2018

Posted by Ashley Montroy

Although last year was touted as our best ever, 2017 was truly special for our company and raised the bar even higher. We added more experienced professionals to our team, welcomed many new clients to our family and developed new technology to help funeral homes not only grow their businesses but better serve families as well. In short, the past 365 days were spent redefining what it means to be a FrontRunner. As the death care industry changes, it has never been more important for firms to keep up with consistently evolving consumer demands and adapt to the needs of younger generations. Enter our goals for 2018: to push the limits of what is possible even further. But before we go there, let’s first take a look back at some of what made the last 12 months simply unforgettable.
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Prep Arts: In the New Year, I Resolve To …

Posted by Lance Ray

funeral professionals New Years resolutions

A new year always brings new resolutions to improve, whether in personal or professional areas. There’s always something that we might do better and this can apply to new embalmers as well as veteran embalmers. As Rod Serling of The Twilight Zone might have said, “submitted for your approval” are ten resolutions for 2018:

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6 Things Your Funeral Home Should Learn From Apple’s Latest iPhone Release

Posted by Brandon Meawasige

iPhone X release

There was no better way to open the Steve Jobs Theatre at Apple’s new complex in Cupertino, California on September 12, than with one of the company’s signature launch events. As millions watched on, the show started with a recording of the late CEO and luminary echoing throughout a dark room. It was a posthumous reminder of what has made the tech giant into one of the world’s most recognizable brands; their commitment to improving the human experience. When Tim Cook took over the spotlight from his predecessor, he continued with a tribute to Jobs, setting the stage for a monumental day. And monumental it was.

Breaking away from the usual model, the event did not release the standard line of expected products. Instead, not one but three phones were announced, including the iPhone X – to celebrate the tenth anniversary of the smartphone’s first edition. Additionally, viewers were privy to a new Apple Watch, a 4K version of Apple TV and a revamped operating system.

What does this mean for your funeral home? Well, with the new phones hitting the market just last week, we have created a list of 6 things your firm can learn from the latest release. These will help you get the most out of the technology, understand the devices families will be using and make your funeral home more appealing to the community on and offline.

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