Keywords are a must for any funeral home website but it definitely takes time and energy to figure out what keywords will work best for your website in your community. In our last blog post, we talked about 4 Steps to Knowing What Your Community Types into Google. Once you determine your list of keywords, you then have to use them effectively so they have an actual impact. Pasting them in willy-nilly defeats the purpose; you need a strategy that targets specific keywords to specific pages that incorporate specific content related to the keywords.This is an important part of your funeral home’s Search Engine Marketing strategy. Continue reading
Search engines love keywords. In fact, keywords are critical to any funeral home’s Search Engine Optimization campaign. If you don’t take the time to figure out what words and phrases work best, any plans to attract more visitors won’t get very far. And, all the work you’ve put in to your website will be a waste of time and money if no one is actually finding your site online.
If you’re still using Windows XP on your computer, you’re not alone. Despite the fact that Microsoft stopped supporting the operating system earlier this month, it’s estimated that it’s still running on 300-million or approximately 20 percent of all PCs worldwide. While change is difficult for many, there is little doubt that upgrading will be the easiest way to protect your system from security threats.
Most everyone by now has heard of Heartbleed and we all recognize that’s it’s not a good thing. But for many of us, we don’t have a clue about what it is and what we should be doing about it. Even when Heartbleed became the top news story, there were conflicting reports on what the average person should do to protect their personal information that is stored online.
It doesn’t help that when you ask a more technically-inclined person to explain this worldwide phenomenon, they tend to roll their eyes at you when you stare blankly at their answer. And, if you look at all the tech websites and blogs out there, their cartoon depictions that were created to explain everything to us ‘dummies’, make me feel even dumber!
So, I’ve gone to the programmers at FrontRunner and asked them to explain this so everyone understands. Thankfully, they are patient and keep the eye-rolling to a minimum or they at least wait until I’ve left the room.
My name is Mark Miatello. You pronounce it just how it looks. Mark. No, I mean Miatello. Mee-ah-tell-oh. Pretty simple.
When it comes to our funeral home software, I’ve seen almost every possible issue and usually numerous times…too numerous to count. Every one of our clients has been a newbie at one time. You may be one of the new ones and are a little overwhelmed with all the features available in the system and where to go to do what. You may be one of our long-time clients and know all there is to know about the IMS until that one day when you are sitting there thinking, “How do I do that again?” Hopefully, I can be of assistance with some of the main things that you’re going to run into.
FrontRunner Professional CEO and Founder, Kevin Montroy, participated in a Technology Roundtable. The following article by Patti Martin Bartsche was published in the March 2014 issue of American Funeral Director Magazine.
There’s no question businesses – including funeral homes – are operating in a rapidly changing technological environment. What worked five years ago is now considered antiquated and not in tune with the times. But how do funeral professionals determine the right time to upgrade, what technology tools best fit their business model and how to protect themselves from security breaches? We turn to three industry leaders: Wes Johnson, president and CEO of Continental Computer Inc.; Kevin Montroy, founder and CEO of FrontRunner Professional; and Kimberly Simons, vice president of SRS Computing, to get the answers.
Did you know January is Get Organized month? I sure didn’t. In fact, I was so delighted that the hectic days of November and December were behind me, I didn’t even consider anything other than sitting back and relaxing in January. But, I learned about Get Organized, a campaign sponsored by the National Association of Professional Organizers, early enough in the month to actually get involved. After all, almost everyone I know–including me–could benefit from getting more organized.
I’m going to start this with a story—and I promise to keep it short. Last September, my estranged father died, and his wishes were carried out by a local funeral firm he had designated years earlier. A few days after I heard of his passing, I went to their website to leave a message of condolence for my dad’s wife, using the Book of Memories™ the firm had created as part of their service to her.
It was a sad sight. No one had left a message, had placed a donation, or sent flowers to his widow. His profile image was there, but no one had uploaded any additional pictures of him. I honestly felt no one had ever visited the site but me.
Fortunately, we’ve all also seen the opposite situation; where a Book of Memories™ is an active, engaging, and healing place. With lots of messages of condolence, pictures, and sweet stories to read of times past, a Book of Memories™ can really be a very meaningful testament to ‘a life well-lived’, for years to come. Continue reading