Does your funeral home want to create marketing content but don’t know what topics to write about? No worries, we’ve got you covered with this ultimate list of content ideas for your funeral home’s marketing!
From social media and blog posts to downloadable resources and newsletters, these topics will help you engage with your families and find new ones. Let’s get started!
Social media can have many purposes for your funeral home’s marketing, whether you want to engage with families after the funeral, educate them about the funeral planning process, promote your products and upcoming events, or just share some feel-good content. Whatever your goal is, the opportunities are truly endless.
Below are a few of our top social media post ideas:
A downloadable resource can be a lot of things, so it creates several learning opportunities for your families. From longer pieces like how-to guides to more visual content like infographics, you can find creative ways to educate your families about many topics.
Below are a few of our top downloadable resource ideas:
A blog is a great resource for your families, which also brings more visitors to your funeral home’s website. By regularly publishing blog posts, you can provide your families with quick and easy-to-read resources to make funeral planning as easy as possible.
Below are a few of our top blog post ideas:
Newsletters are a convenient way to deliver educational content directly to your families’ inboxes. They’ve signed up to receive this content, so you know that they’re interested in learning more.
Below are a few of our top newsletter ideas:
Don’t make creating marketing content harder than it needs to be! You can use any of the content ideas above for multiple content pieces. If you’re writing a blog post about preplanning, you can create a condensed version for an infographic, a social media post, or content for your newsletter. And vice versa. You also can share your marketing content across multiple channels to get more coverage.
Stop guessing what topics your families want to learn about and make data-driven decisions with Growth Engine! We partner with Growth Engine, so your funeral home gets access to key marketing features like insights about your families’ interests, a large library of pre-made content, and a marketing hub that handles pressing send for you.
Schedule a demo to see how Growth Engine can help your funeral home find out your community’s interests!