Only targeting families who prefer burial won’t cut it for much longer. NFDA predicts every state’s cremation rate will be higher than 50% by 2035, and some states exceeded that prediction already.
The growing demand for cremation doesn’t just fall into one category. These are just a few of the top reasons people choose cremation over burial.
Don’t let your community’s cremation leads slip by. Target families who prefer cremation and show them why they should work with your firm by following these three cremation marketing steps.
Your firm needs to answer this important question before you can establish your brand.
Next, you need to determine how to stand out from the competition. See if you’re competing with any cremation-only businesses or funeral homes that offer cremation services. Then, figure out what makes you different from them.
For example, the funeral industry isn’t any different from other industries like the car industry. People want to buy from the experts who know the ins and outs of what they’re selling. Let your community know your firm hires and trains cremation experts. This gives them peace of mind they’re putting their loved ones in the best care.
A major part of cremation marketing and establishing a brand involves investing in your website. Many families’ first interaction with your firm includes searching online and coming across your site. Make sure they leave your website feeling educated and interested in your services by creating compelling copy and design.
Start with these five suggestions to create a website that wows families both from a design and content perspective.
The first step to bringing in the traffic aka leads involves search engine optimization (SEO). SEO tactics like keywords, titles, and descriptions for your webpages help your site appear higher on search engine results pages. Adding multimedia like images with alternative text and backlinks to reputable sources also boosts your SEO.
Online advertising isn’t optional if you want to bring in more website traffic. The easiest way to do this involves the Rule of 7. Did you know consumers need to be exposed to your brand 7 times before they’re ready to make a purchase?
These are just a few examples of online exposure to your brand:
Want to learn more about cremation marketing? Download The Blueprint to 10x Online Cremation Leads.
Don’t have time for cremation marketing? Let Growth Engine gather cremation leads for you. This marketing automation software even integrates with your FrontRunner website for easy aftercare follows up with your families. Book a demo to learn more about our solutions.