Is Your Firm Guilty Of These Common Marketing Mistakes?

Posted by Tommy Heigh

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man at desk making a mistakeMarketing is all about trial and error. As you develop your online marketing strategy, it’s important to test different things and see how your community responds to them. The funeral industry is unique, to say the least, so you need to make sure you develop a strategy that resonates with consumers. With that in mind, it’s also important to understand that there are proven strategies and best practices to follow.

To help make sure your firm is in the best position to succeed online, we’ve compiled 5 common marketing mistakes and how to correct them. Continue reading →

Funeral Home Advertising in 2019

Posted by Brandon Meawasige

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billboard funeral home advertising

Funeral home advertising is tricky. With all of the brand messages, marketing materials and multimedia ads that people see every day, standing out from the pack can be difficult. Especially if what you are selling is death care related.

Sure, dying is slowly becoming more widely discussed and is bordering on a mainstream topic. However, it is still not something people mainly want to talk about, much less see on their drive to work or read in the morning paper. So how do you implement effective funeral home ads? Well, the answer is simple – target, target and target some more. Don’t try to get your messages in front of everyone. Focus your efforts on the audiences and channels that will offer the most return. This post will kick off a series in which we will cover the most popular funeral home advertising channels, and help you become an expert. In this particular post, I am going to discuss some of the latest trends in advertising and share how they can be adapted for funeral home advertisement. Don’t build your funeral home ad strategy until you read this and stay tuned for more helpful tips.

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NFDA 2018 Preview: See You In Salt Lake City!

Posted by Brandon Meawasige

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On October 14 our team will touch down in Salt Lake City for the 2018 NFDA International Convention and Expo. This year’s event is geared up to offer attendees a great experience with plenty of incredible sessions, a lineup of influential speakers, and what is sure to be a floor filled with the latest and greatest that all parts of funeral service have to offer. Also, Salt Lake City, itself, is a vibrant place with a selection of things to do, see and eat. Here is a quick guide to making the most of your time at the convention, having fun while visiting the city and what you can expect from the FrontRunner booth.

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Grief Over The Holidays: The Empty Seat At Thanksgiving

Posted by Brandon Meawasige

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Thanksgiving grief

This weekend millions of people across the country will gather with family to share a meal, watch the football game and reflect on the things for which they are thankful. Additionally, it will be an opportunity to remember the people who have come before us and acknowledge those who will be missing the festivities this year. While some such people have been gone for years now, there will undoubtedly be many seats that were not supposed to be empty this Thanksgiving. For the families sitting at these tables, things may prove to be more difficult than they are joyous. Grief is a funny thing that way, seeming to always be magnified by moments that are supposed to be otherwise special.

Unfortunately there is no universal suggestion that can be made for holiday grief of this kind. Every family is different, with a unique set of traditions and a special dynamic. So instead of trying to pretend that my advice will work for everyone, I will tell you how, in my life, I have overcome the grief of missing a loved one at the Thanksgiving table.

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5 Tips To Ensure Your Visual Content Is As Good As Your Reputation

Posted by Skylar Reid

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funeral home marketing content

By now, you know how important your online presence is, especially in consumer facing industry. Everything you post online contributes to your identity and establishes your firm’s reputation in the minds of consumers. This in turn can have a huge effect on driving sales, generating new business and building a loyal following.

A large part of strengthening your online presence is  in the visual content you post online to places like your website or your social media accounts.

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The Secret To Making Professional Videos With Your Smartphone

Posted by Brandon Meawasige

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funeral home video marketing

I have some good news. You no longer need expensive equipment or expertise to create high quality professional videos. In fact, all it takes is your smartphone or tablet and some affordable gadgets to start producing great video content. For any business getting in front of the camera is a great way to reach the community and build trust. And when it comes to funeral home marketing, there is simply no better achievement. So, let’s talk about how to get your firm started with video marketing. In this post I am going to go over some great tools, equipment and tips for you to make the most of your handheld devices. Even better, you will learn how to do it in an efficient way, without taking away from your service to families.

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FrontRunner On The Road: Where You Can Find Us This Fall

Posted by Brandon Meawasige

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If you stay up to date with what is going on in the FrontRunner world, you will know that the Fall is our busiest time. Each year, we celebrate this wonderful season by travelling to State, Provincial and International trade shows. Not only that, but we take some time to focus on professional development as well. This year’s travel is already in full swing and we can’t wait to share our stories with you, catch up with our clients on the road and meet new friends along the way. Here is a snapshot of where we are going to be over the next few weeks and a small recap of where we have already been. If you are able to, we would love to connect at any of these events.

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The Benefits of Vacation For Funeral Directors

Posted by Tommy Heigh

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island beach vacation

With the passing of Labor Day, students across the United States and Canada are back in the classroom for a new school year. Think back to when you were a kid and what summer vacation meant for you. For me, it was two glorious months to relax and unwind spending my days at the lake, golf course or baseball diamond. When you’re a kid, the summer isn’t just a break from school. It’s time for you to recharge and refresh your mind before hitting the books again in September.

Now because the school year is underway, it’s time for a quick pop quiz.

According to Project Time Off, in 2016, how many vacation days did full-time US employees leave unused?

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The Opioid Crisis: On The Frontline & In The Prep Room

Posted by Brandon Meawasige

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The Centre for Disease Control and Prevention (CDC) defines an epidemic as “the occurrence of more cases of disease than expected in a given area or among a specific group of people over a particular period of time.” By this definition, the drug problem in the United States, and more specifically the use of opioids, is an epidemic. One that does not discriminate against any race, socioeconomic status or community. One that doesn’t recognize county borders or city limits. One that, for too many years, has taken lives, broken families and, in many cases, puts more than just users at risk. Family members, friends, first responders, bystanders, coroners, funeral directors and anyone who comes into contact with victims of drug addiction are all put in harm’s way. So for every death that occurs as the result of an overdose, there are many people whose lives are greatly impacted. This is not an isolated issue. It is a problem for everyone.

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Golf Day & Why We Love Team Building At FrontRunner

Posted by Ashley Montroy

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team building exercise at golf course

Last week our team here at FrontRunner had the pleasure of spending the day at our annual company golf tournament. This yearly tradition is something everyone around our office looks forward to each summer. A full day spent away from the office creating bonds with our peers and enjoying some time together.

This year’s tournament saw nearly 40 FrontRunners organized into groups of 3 or 4 to take over a local golf course. It was a beautiful day that saw the winning team drop a birdie putt in the final few holes to take a 1 stroke lead and close out the tournament.

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