Gifts Funeral Directors Will Actually Use This Holiday Season

Posted by Ashley Montroy

Gift guide for funeral directors

Buying the right gifts for everyone on your list is a yearly challenge that we all have to face. Some people are very particular and, as a result, tend to have everything they would want. Others may as well have “I don’t know what I want this year” or “you don’t have to get me anything” as their email signature. But what do you get someone who dedicates their life to serving others?

How about they will actually use? This year, get the funeral director in your life something that will help them on and off the job. Our holiday gift guide has something to please everyone and is filled with practical ideas. Check out the gift ideas below! Continue reading

10 Ideas To Offer Grieving Families During The Holidays

Posted by Tommy Heigh

Christmas and the holiday season is a special time of the year in every community. It brings loved ones together to celebrate their faith, exchange gifts, and look forward to what’s to come in the new year. For most, it’s filled with love, joy, and hope. However, if you are mourning the loss of a loved one, the holiday season can be anything but loving, joyous, or hopeful.

As funeral directors, you likely have heard (or possibly experienced) the myth that death increases around the holidays. Whether it’s true or not, the fact still remains that the holidays can be difficult for families who have experienced a loss. Especially if this is the first holiday season without their loved one.

Continue reading

Funeral Home Advertising in 2019: Google Ads

Posted by Brandon Meawasige

Google ads for funeral homes

The first installment of our funeral home advertising series covered how standing out from the competition can be difficult. We included things like the revival of traditional advertising, the boom of digital advertising (in general) and how social media is becoming the new hotspot for connecting with today’s consumers. Also, we talked about advertising on Google and how that is becoming increasingly important for funeral homes. In this post, we are going to dive deeper into that topic. We’ll explore how funeral home Google ads can help get more families to your website and help grow your business.

Continue reading

5 Tools To Increase Funeral Home Productivity During The Holidays

Posted by Tommy Heigh

computer surrounded by gifts

The holiday season is a busy time of year, to say the least. On a professional level, you have to find a balance between hosting services, arrangement conferences and all the other day to day tasks of running a funeral home. When you add in personal tasks and family events, it can limit your free time even more.

Funeral directors often have to wear multiple hats and manage a task list that seems never-ending. For funeral directors, productivity and effective time management are not only important, but they’re also essential. Between work and home, your time and energy can disappear quickly. To help make life a little easier for you during this busy time of year, we thought it would be a good idea to share some useful tools to help you be more productive.

Members of our team at FrontRunner use each of these apps every day to make sure we stay on track with everything we have to do. In no particular order, here are 5 apps to increase your funeral home’s productivity.

Continue reading

Funeral Home Advertising in 2019

Posted by Brandon Meawasige

billboard funeral home advertising

Funeral home advertising is tricky. With all of the brand messages, marketing materials and multimedia ads that people see every day, standing out from the pack can be difficult. Especially if what you are selling is death care related.

Sure, dying is slowly becoming more widely discussed and is bordering on a mainstream topic. However, it is still not something people mainly want to talk about, much less see on their drive to work or read in the morning paper. So how do you implement effective funeral home ads? Well, the answer is simple – target, target and target some more. Don’t try to get your messages in front of everyone. Focus your efforts on the audiences and channels that will offer the most return. This post will kick off a series in which we will cover the most popular funeral home advertising channels, and help you become an expert. In this particular post, I am going to discuss some of the latest trends in advertising and share how they can be adapted for funeral home advertisement. Don’t build your funeral home ad strategy until you read this and stay tuned for more helpful tips.

Continue reading

Is Your Firm Guilty Of These Common Marketing Mistakes?

Posted by Tommy Heigh

man at desk making a mistakeMarketing is all about trial and error. As you develop your online marketing strategy, it’s important to test different things and see how your community responds to them. The funeral industry is unique, to say the least, so you need to make sure you develop a strategy that resonates with consumers. With that in mind, it’s also important to understand that there are proven strategies and best practices to follow.

To help make sure your firm is in the best position to succeed online, we’ve compiled 5 common marketing mistakes and how to correct them. Continue reading

NFDA 2018 Preview: See You In Salt Lake City!

Posted by Brandon Meawasige

On October 14 our team will touch down in Salt Lake City for the 2018 NFDA International Convention and Expo. This year’s event is geared up to offer attendees a great experience with plenty of incredible sessions, a lineup of influential speakers, and what is sure to be a floor filled with the latest and greatest that all parts of funeral service have to offer. Also, Salt Lake City, itself, is a vibrant place with a selection of things to do, see and eat. Here is a quick guide to making the most of your time at the convention, having fun while visiting the city and what you can expect from the FrontRunner booth.

Continue reading

Grief Over The Holidays: The Empty Seat At Thanksgiving

Posted by Brandon Meawasige

Thanksgiving grief

This weekend millions of people across the country will gather with family to share a meal, watch the football game and reflect on the things for which they are thankful. Additionally, it will be an opportunity to remember the people who have come before us and acknowledge those who will be missing the festivities this year. While some such people have been gone for years now, there will undoubtedly be many seats that were not supposed to be empty this Thanksgiving. For the families sitting at these tables, things may prove to be more difficult than they are joyous. Grief is a funny thing that way, seeming to always be magnified by moments that are supposed to be otherwise special.

Unfortunately there is no universal suggestion that can be made for holiday grief of this kind. Every family is different, with a unique set of traditions and a special dynamic. So instead of trying to pretend that my advice will work for everyone, I will tell you how, in my life, I have overcome the grief of missing a loved one at the Thanksgiving table.

Continue reading

5 Tips To Ensure Your Visual Content Is As Good As Your Reputation

Posted by Skylar Reid

funeral home marketing content

By now, you know how important your online presence is, especially in consumer facing industry. Everything you post online contributes to your identity and establishes your firm’s reputation in the minds of consumers. This in turn can have a huge effect on driving sales, generating new business and building a loyal following.

A large part of strengthening your online presence is  in the visual content you post online to places like your website or your social media accounts.

Continue reading

The Secret To Making Professional Videos With Your Smartphone

Posted by Brandon Meawasige

funeral home video marketing

I have some good news. You no longer need expensive equipment or expertise to create high quality professional videos. In fact, all it takes is your smartphone or tablet and some affordable gadgets to start producing great video content. For any business getting in front of the camera is a great way to reach the community and build trust. And when it comes to funeral home marketing, there is simply no better achievement. So, let’s talk about how to get your firm started with video marketing. In this post I am going to go over some great tools, equipment and tips for you to make the most of your handheld devices. Even better, you will learn how to do it in an efficient way, without taking away from your service to families.

Continue reading