To continue our funeral home advertising series for 2019, let’s talk about Facebook advertising. The world’s largest social network is a brilliant tool that allows you to target, reach and engage with the community you serve. In years past, this may have been a tough sell for some death care businesses. But now, it is proven to be the single most effective (and affordable) advertising option for most funeral homes. Why? It’s where many people spend a good portion of their daily screen time. Also, Facebook’s ads allow you to send specific messages, to specific audiences and connect with people in a more personal way than other advertising platforms. The possibilities are bountiful.
The problem with writing any blog post or article about technology is the shelf life. After hitting publish, there is only a limited amount of time before everything mentioned in the piece becomes old news. These days something can be innovative and dated within the same calendar year – that is just how fast we, as a society, move. When it comes to funeral home technology, luckily, the pace is a little bit slower. This, contrary to popular belief, is not about falling behind or a failure to adapt. No. There is just no other industry like death care. So new tech cannot be taken out of the box and used. Instead, it must be carefully molded to suit today’s funeral profession and meet the delicate needs of families.
Each year, we compile a list of 20 of our favorite funeral home website designs. We do this to show how proud we are of our clients and the work they do in their respective communities. It is also nice to see these projects come together from start to finish. Unfortunately, we are unable to showcase every funeral home website. However, these are just some of the ones we want you to know about, chosen by those who were involved with building these great sites. Please enjoy some of the funeral home website designs, we believe, set the bar higher in 2019.
Buying the right gifts for everyone on your list is a yearly challenge that we all have to face. Some people are very particular and, as a result, tend to have everything they would want. Others may as well have “I don’t know what I want this year” or “you don’t have to get me anything” as their email signature. But what do you get someone who dedicates their life to serving others?
How about they will actually use? This year, get the funeral director in your life something that will help them on and off the job. Our holiday gift guide has something to please everyone and is filled with practical ideas. Check out the gift ideas below! Continue reading
Christmas and the holiday season is a special time of the year in every community. It brings loved ones together to celebrate their faith, exchange gifts, and look forward to what’s to come in the new year. For most, it’s filled with love, joy, and hope. However, if you are mourning the loss of a loved one, the holiday season can be anything but loving, joyous, or hopeful.
As funeral directors, you likely have heard (or possibly experienced) the myth that death increases around the holidays. Whether it’s true or not, the fact still remains that the holidays can be difficult for families who have experienced a loss. Especially if this is the first holiday season without their loved one.
The first installment of our Funeral Home Advertising series covered how standing out from the competition can be difficult. We included things like the revival of traditional advertising, the boom of digital advertising (in general) and how social media is becoming the new hotspot for connecting with today’s consumers. Also, we talked about advertising on Google and how that is becoming increasingly important for funeral homes. In this post, we are going to dive deeper into that topic. We’ll explore how Google ads for funeral homes can help get more families to your website, get you more funeral leads, and help grow your business overall.
The holiday season is a busy time of year, to say the least. On a professional level, you have to find a balance between hosting services, arrangement conferences and all the other day to day tasks of running a funeral home. When you add in personal tasks and family events, it can limit your free time even more.
Funeral directors often have to wear multiple hats and manage a task list that seems never-ending. For funeral directors, productivity and effective time management are not only important, but they’re also essential. Between work and home, your time and energy can disappear quickly. To help make life a little easier for you during this busy time of year, we thought it would be a good idea to share some useful tools to help you be more productive.
Members of our team at FrontRunner use each of these apps every day to make sure we stay on track with everything we have to do. In no particular order, here are 5 apps to increase your funeral home’s productivity.
Every business, regardless of the industry, faces the challenge of differentiating themselves from the competition. For local businesses, like funeral homes, standing out can be even more difficult. With a limited audience, there is far less room for error when jockeying for position at the top of consumer minds. Every little detail matters and strategy is of paramount importance. A decade ago, funeral home technology, having a website and putting some effort into marketing was enough. For a firm to become a reputable community “go-to”, all it would take is a passive mixture of being online and traditional advertising. These days, in order to stake such a claim, a more progressive approach must be taken. However, this post is not about what to do in order to be different -it is about how to do it. Continue reading
Funeral home advertising is tricky. With all of the brand messages, marketing materials and multimedia ads that people see every day, standing out from the pack can be difficult. Especially if what you are selling is death care related.
Sure, dying is slowly becoming more widely discussed and is bordering on a mainstream topic. However, it is still not something people mainly want to talk about, much less see on their drive to work or read in the morning paper. So how do you implement effective funeral home ads? Well, the answer is simple – target, target and target some more. Don’t try to get your messages in front of everyone. Focus your efforts on the audiences and channels that will offer the most return. This post will kick off a series in which we will cover the most popular funeral home advertising channels, and help you become an expert. In this particular post, I am going to discuss some of the latest trends in advertising and share how they can be adapted for funeral home advertisement. Don’t build your funeral home ad strategy until you read this and stay tuned for more helpful tips.
Marketing is all about trial and error. As you develop your online marketing strategy, it’s important to test different things and see how your community responds to them. The funeral industry is unique, to say the least, so you need to make sure you develop a strategy that resonates with consumers. With that in mind, it’s also important to understand that there are proven strategies and best practices to follow.
To help make sure your firm is in the best position to succeed online, we’ve compiled 5 common marketing mistakes and how to correct them. Continue reading