Father’s Day: 9 Things Dad Was Right About The Whole Time

Posted by Brandon Meawasige

Happy Father's Day

Let’s take a break from the business world to talk about something a little different. At FrontRunner, we normally strive to help you harness the latest technology, grow your business or market like a rock star. Today, however, we want to help you look further into one of life’s most valuable relationships. In this industry it is all too easy for us to forget about the little things in life and with Father’s Day around the corner we figured it was a great opportunity to cover a more personal topic.

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Why Your Funeral Home’s Online Presence Is So Important

Posted by Brandon Meawasige

funeral home online presence

Today, things change fast. The information age created a world where more has been available to us than ever before. Never before have consumers been able to access such a breadth of information and use it to their advantage. Everywhere you look, people are using multiple devices to find out what they want to know and are making increasingly stringent purchasing decisions. What does this mean for your funeral home?

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7 Ways Your Funeral Home Can Connect With The Community

Posted by Tommy Heigh

Connecting your funeral home with the community

As a funeral director, your first priority is to serve families and help them in their time of need. For many funeral directors though, this trait doesn’t go away when you leave the funeral home.

Many family members of funeral directors often share stories about how they’re always going out of the way to help others whenever the opportunity arises. They’re walking through a restaurant and see a rug is bunched up, they stop to fix it. An elderly woman is struggling to load her groceries in the car, they put them in the trunk for her.

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5 Hacks To Get Your Funeral Home Website More Visitors

Posted by Brandon Meawasige

Explosive funeral home website must-haves

Have you been wondering how to improve your funeral home website and get more visitors? I have some good news for you. It is not going to be difficult. Actually, making a few small changes can go a long way to improving your funeral home’s online presence. Some of them involve nothing more than starting better online habits. Others, simply require you to have the flexibility to edit your site easily. However, all of them are a surefire way to make your site more engaging. In this post, I am going to share five new tips that will bring more people to your web pages and win them over as customers once you do.

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The Anatomy Of A Trustworthy Funeral Home Website

Posted by Ashley Montroy

Do you have a trustworthy funeral home website?

Surely you have heard about the importance of online reputation before. After all, your funeral home website is the new front door to your business and your first chance to make an impression with the  potential families. These days, if your website looks untrustworthy, then you may be unknowingly losing traffic. And the worst part is, it may be due to things you previously didn’t notice. Even if you feel like your website is perfectly trustworthy, it is never a bad idea to have a look and see. That’s why I wanted to take some time and dissect the anatomy of a trustworthy funeral home website. 

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What Mother’s Day Taught Me About Celebrating A Life

Posted by Brandon Meawasige

Mother's Day

It’s not easy to talk about an occasion like Mother’s Day knowing that some people will be without their moms this year. Any holiday or significant date, really, can be difficult for those who have experienced the loss of a loved one. This is something most people can relate to on one level or another.

For example, I feel so incredibly blessed to have plans with my Mom this weekend – but for her, this will be the first Mother’s Day she has without her Mom, my Grandma. I can’t imagine what that would feel like. However, I’d be lying if I said it didn’t inspire me to explore what a day dedicated to celebrating our moms can teach us about celebrating a life.

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5 Important Reasons To Have An SSL Certificate Attached To Your Website

Posted by Kade Medd

SSL Certificate & HTTPS Encryption

Is your funeral home website address turning business away? One simple way to find out the answer to the question stated in the title is to go to your site. Are the letters ‘HTTPS’ in front of your web address? Is there a little green lock in front of the URL? If not, then the answer is absolutely yes, your site address is turning away people who are seeking your services. The reason being is that ‘S” stands for security and it is more than just a symbol. It lets the Internet and its users know your site is holding an SSL Certificate or Security Sockets Layer Certificate. The SSL Certificate encrypts the data on your website ensuring you and the families you serve are not being pilfered for data and other sensitive information. Below are 5 other benefits to having an SSL Certificate.

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SEO Tips For 2018: How To (Really) Improve Your Rankings

Posted by Brandon Meawasige

SEO Tips 2018

Search Engine Optimization, or SEO as it is more commonly known, is the practice of providing searchers with valuable content and making your site easy to find on search engines. But you already knew that, right?

Maybe you did and maybe you didn’t. Either way, you have surely come in contact with the phrase before. Unfortunately, though, it has become a buzzword. A term too often thrown around by digital marketers and business owners alike without a fundamental understanding of what it truly entails. This has led to some confusion about what it takes to truly optimize a website.

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Spring Cleaning: Refresh Your Funeral Homes Social Media Presence

Posted by Alicia Levy

funeral homes social media

Your funeral home may be active on one or more social networking sites. But the question is, is your funeral home actually taking advantage of the benefits the proper use of social media offers? Most of the time the answer is no. Used properly, social media firstly allows your funeral home to build relationships with the community. It acts to promote your funeral home and keeps your brand top of mind. It gives you a way to immediately respond to customer questions and allows you to be where the people are. With over a billion active members using just Facebook alone, there is no better place to reach people. This spring it is essential to focus on improving your funeral homes social media presence. Continue reading

Cremation Numbers Your Funeral Home Needs To Know

Posted by Brandon Meawasige

Cremation numbers

According to research done by the Federal Reserve of the United States, the economic well-being of American households is teetering – at least when it comes to covering unexpected expenses. In a 2017 press release, the country’s central bank shared that its findings that as many as 44% of people cannot afford to pay for an emergency of $400 or more. That means things like car repairs and home maintenance are out of reach for approximately 1 out of 2 families, generally speaking. So what does this mean for unexpected deaths and the resulting funeral costs? The answer is no surprise, but it is something your funeral home should pay attention to.

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