If you stay up to date with what is going on in the FrontRunner world, you will know that the Fall is our busiest time. Each year, we celebrate this wonderful season by travelling to State, Provincial and International trade shows. Not only that, but we take some time to focus on professional development as well. This year’s travel is already in full swing and we can’t wait to share our stories with you, catch up with our clients on the road and meet new friends along the way. Here is a snapshot of where we are going to be over the next few weeks and a small recap of where we have already been. If you are able to, we would love to connect at any of these events.
With the passing of Labor Day, students across the United States and Canada are back in the classroom for a new school year. Think back to when you were a kid and what summer vacation meant for you. For me, it was two glorious months to relax and unwind spending my days at the lake, golf course or baseball diamond. When you’re a kid, the summer isn’t just a break from school. It’s time for you to recharge and refresh your mind before hitting the books again in September.
Now because the school year is underway, it’s time for a quick pop quiz.
According to Project Time Off, in 2016, how many vacation days did full-time US employees leave unused?
The Centre for Disease Control and Prevention (CDC) defines an epidemic as “the occurrence of more cases of disease than expected in a given area or among a specific group of people over a particular period of time.” By this definition, the drug problem in the United States, and more specifically the use of opioids, is an epidemic. One that does not discriminate against any race, socioeconomic status or community. One that doesn’t recognize county borders or city limits. One that, for too many years, has taken lives, broken families and, in many cases, puts more than just users at risk. Family members, friends, first responders, bystanders, coroners, funeral directors and anyone who comes into contact with victims of drug addiction are all put in harm’s way. So for every death that occurs as the result of an overdose, there are many people whose lives are greatly impacted. This is not an isolated issue. It is a problem for everyone.
Last week our team here at FrontRunner had the pleasure of spending the day at our annual company golf tournament. This yearly tradition is something everyone around our office looks forward to each summer. A full day spent away from the office creating bonds with our peers and enjoying some time together.
This year’s tournament saw nearly 40 FrontRunners organized into groups of 3 or 4 to take over a local golf course. It was a beautiful day that saw the winning team drop a birdie putt in the final few holes to take a 1 stroke lead and close out the tournament.
There was a time, not too long ago, when having a funeral home website meant that your firm was progressive, approachable and tech-savvy. Unfortunately, having a web page is not what it used to be. Nowadays, families are not so easily impressed by the fact that your funeral home is available online. It’s something they have come to expect; what one might call the bare minimum. As a result, we thought it would be a good idea to share some helpful tips for improving your website and making the absolute most of your online presence. Follow these five steps to help your firm rank better on Google, bring more families to your site and ultimately offer them a better experience once they are there.
For many funeral homes, the world of social media remains mysterious and uncharted territory. Though it is widely understood to be a valuable asset that helps drive business growth, funeral professionals are still intimidated. We understand. Social media takes organization, commitment and creativity. Most crucially, it takes plenty of time. And time can be a rare commodity, as any funeral home employee will tell you. As a result, dedicating hours to social media may be more than just daunting. It can be downright impractical for some firms.
The days of families needing or wanting to walk into a funeral home for the entire funeral planning process are coming to a close. Just as the days of brick & mortar shopping begins to meet a similar end. Everything nowadays is about convenience. Who can get it to me the quickest? Who allows me to do everything online, from the comfort of home? Who offers the most flexible payment options? These are the questions that shape the decisions of modern consumers. Sure, older generations still maintain loyalty to businesses who have been reliable in the past. However, young people hold much fewer allegiances, if any – opting to instead buy from companies that offer the most convenient buying experience above any other factor. For funeral homes, the new challenge is catering to these consumer habits and continually finding ways to create convenient experiences.
For funeral homes, email marketing is one of the most effective ways to reach consumers. Despite all of the attention (and budget) paid to ‘newer’ platforms like social media, automation and search engine marketing – sending an email is still the most direct way to get in touch with families in your community. The only problem is getting their contact information in the first place. You see, lots of local firms struggle with creating and maintaining email lists that truly help their business. Some suffer from not being able to get enough addresses and others are burdened with too many addresses that will never result in new customers. There is some good news, though. It isn’t actually that hard to build a perfect list for your funeral home email marketing. Here are 6 helpful tips to help that will actually help you grow.
Although reviews matter to all business types, it is a far more serious affair for funeral homes. Families will always want to provide their departed loved ones with the best service they can afford, and will therefore turn to the experiences of others to make their decisions. Findings show that 59% of consumers look at two or three review sites before making a big purchase. Given that a funeral is one of the biggest financial considerations made by a family, reviews are a key part of their decisions making process.
During my time at university, I had to manage my classes, homework, a part-time job, and extracurricular activities. It was difficult, and I knew that I needed to make sure I used my time effectively. I can only imagine what it’s like being a funeral director. Between services, arrangement conferences and all the other day to day tasks, it makes my time at university seem like a walk in the park.
Funeral directors often have to wear multiple hats and manage a task list that seems never-ending. Not to mention we’re now in the heart of the summer months with kids away from school and family vacations, sports teams and weekend trips to the cottage eating away at your free time.
For funeral directors, productivity and effective time management are not only important, they’re essential. Between work and home, your time and energy can disappear quickly. To help make life a little easier for you, we thought it would be a good idea to share some useful tools to help you be more productive. Continue reading