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Marketing

Why Funeral Directors Should Care about the Information Gap

It seems to me, and a whole lot of other people including academics, financial advisors, health care professionals, and marketers;

7 Reasons Why It’s the Right Time to Start Your Funeral Home Blog

Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t

How to Successfully Introduce Your Families to the Book of Memories™

I’m going to start this with a story—and I promise to keep it short. Last September, my estranged father died,

Grow Your Business by Offering Flexible Funeral Payment Options

Americans, it seems, still feel poor. In a CNN article published online in late January of 2013, Why Americans Still

Who is Telling the Story of Funerals in Your Market?

We have all seen the life insurance TV commercials airing across North America that say, “Funerals are expensive, and the

Making Sense of Social Media for a Funeral Home

What’s the real value of marketing with social media and the Web for funeral homes? Some funeral directors still believe