For funeral homes, email marketing is one of the most effective ways to reach consumers. Despite all of the attention (and budget) paid to ‘newer’ platforms like social media, automation and search engine marketing – sending an email is still the most direct way to get in touch with families in your community. The only problem is getting their contact information in the first place. You see, lots of local firms struggle with creating and maintaining email lists that truly help their business. Some suffer from not being able to get enough addresses and others are burdened with too many addresses that will never result in new customers. There is some good news, though. It isn’t actually that hard to build a perfect list for your funeral home email marketing. Here are 6 helpful tips to help that will actually help you grow.
Although reviews matter to all business types, it is a far more serious affair for funeral homes. Families will always want to provide their departed loved ones with the best service they can afford, and will therefore turn to the experiences of others to make their decisions. Findings show that 59% of consumers look at two or three review sites before making a big purchase. Given that a funeral is one of the biggest financial considerations made by a family, reviews are a key part of their decisions making process.
Funeral service has changed more in the last 3 years than in the rest of its history, combined. Consumer’s expectations and habits are changing at lightning-fast speed. Years ago, Families chose your firm because a family member before them did, they read newspapers with your obituaries in them and they actually spoke to each other – not just via text message.
Now, their entire world fits in their hand through a connected, little device known as a smartphone. They use it to Google the answers they’re looking for, they fast-forward through TV commercials, stream music and only use the Yellow Pages book to start a campfire – not to get in touch with local businesses. They keep up with the world around them through Facebook and other social media networks. As a funeral professional, your head is left spinning and you’re left wondering how to keep up and stay in their forefront.
It was just a little over two years ago when we first introduced our funeral home social media marketing program to the death care industry. Since then, we have worked with over 100 funeral homes around North America to help them establish more meaningful relationships with the communities they serve, connect with younger demographics and showcase the more relatable side of their business.
The results have been nothing short of fantastic, with our clients growing unprecedented audiences and becoming more visible online. And as much as I would like to dedicate a post to revelling in the successes our program has had, it may be more fun to look at where the world of funeral home social media marketing is headed two years from now.
Today, things change fast. The information age created a world where more has been available to us than ever before. Never before have consumers been able to access such a breadth of information and use it to their advantage. Everywhere you look, people are using multiple devices to find out what they want to know and are making increasingly stringent purchasing decisions. What does this mean for your funeral home?
Search Engine Optimization, or SEO as it is more commonly known, is the practice of providing searchers with valuable content and making your site easy to find on search engines. But you already knew that, right?
Maybe you did and maybe you didn’t. Either way, you have surely come in contact with the phrase before. Unfortunately, though, it has become a buzzword. A term too often thrown around by digital marketers and business owners alike without a fundamental understanding of what it truly entails. This has led to some confusion about what it takes to truly optimize a website.
Your funeral home may be active on one or more social networking sites. But the question is, is your funeral home actually taking advantage of the benefits the proper use of social media offers? Most of the time the answer is no. Used properly, social media firstly allows your funeral home to build relationships with the community. It acts to promote your funeral home and keeps your brand top of mind. It gives you a way to immediately respond to customer questions and allows you to be where the people are. With over a billion active members using just Facebook alone, there is no better place to reach people. This spring it is essential to focus on improving your funeral homes social media presence. Continue reading
In February, I went with our social media team-lead Madi Harker and video marketing specialist Sky Bonner to San Diego for Social Media Marketing World 2018 hosted by the Social Media Examiner. It was quite the experience. From the eventful trip down there to attending sessions hosted by some of the premier speakers and thought leaders, we had an absolute blast! There was so much going on and over the course of our trip, we learned so much about the way marketing and social media are changing the business landscape. It had us saying “wouldn’t this work for our clients” or “that would be a great strategy to connect with families” at every chance we got. So we have put together some of our most valuable and actionable takeaways from the conference to help improve your funeral home marketing this year.
The Super Bowl is far more than just a football game and since first being played in January of 1967, it has grown into an unrivalled national spectacle. What started as a championship matchup between the National Football League’s two best teams is now more akin to a national holiday and has transformed into a full-blown economic phenomenon. According to Forbes, each year, Americans spend around 14 billion dollars on the game, behind only Valentine’s Day, Mother’s Day and Father’s Day as the largest single-day spending occasion. Understandably, Super Bowl Sunday, and the weeks leading up to it, have become extremely important for businesses looking to connect with consumers. However, only certain businesses take advantage of this opportunity.
On February 4, 2018, over 100 million people tuned into watch Super Bowl LII between the Philadelphia Eagles and the storied New England Patriots. And while the underdog Eagles may have won their first League title since 1960, one FrontRunner client celebrated a victory of their own; setting a new bar for funeral home marketing.
Imagine a young woman preparing to plan a funeral for one of her parents. “Alexa, who offers the most affordable cremation service near me?” she says to her Amazon Echo, as she walks in the kitchen. The answer to be provided by the popular digital assistant, of course, is a matter of search engine optimization. However the query will not go through Google, the world’s most popular search engine. Instead it will be answered by Bing – the long overlooked “other” option. Chances are, the funeral home that gets recommended will also be receiving a call from this young lady. Is this what you picture choosing a funeral home to be like? Probably not.
If this scenario has you a little lost, listen up. Because this is what funeral home technology looks like in the very near future. And it may not be easy to spot the changes that are taking place.