I’ve been thinking a lot lately about what’s called the “Information Gap” — a surprising phenomenon in this age of information overload. Basically, the gap divides the “information haves” — those folks with access to information and the skills to use it, and the “information have-nots”, who (for one or more of three reasons) haven’t a clue. What’s so important about this gap? It’s where opportunity resides. And the emerging pet loss profession was born in this gap, and offers amazingly profitable opportunities for funeral professionals because it fills a growing need among pet owners.