Tag Archives: Social Media

Social Media

Be Smart about Social Media

Posted by FrontRunner Professional

Ashley Montroy, FrontRunner Professional’s Marketing and Social Media Manager spoke with Lauren Moore for her article Be Smart about Social Media. The article is published in the March 2014 issue of American Funeral Director Magazine.

The Pew Research Center’s Internet and American Life Project, which has been studying  online adults’ social networking site use since 2005, found that last year, 73 percent of adults that are online are using social networking sites. Like it or not, your customers – and your employees – are using social media, probably on a daily basis. It’s crucial, then, that you consider implementing a social media policy for your funeral home.

AFD Social Media

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7 Deadly Mistakes Funeral Homes Make On Social Media

Posted by FrontRunner Professional

If your funeral home is on Facebook, it’s crucial to make sure you aren’t making any mistakes that could hurt your firm’s social presence. You might not even be aware that what you are doing is wrong. If you’re unsure of what you should or shouldn’t be doing on social media then take a look at these 7 Deadly Mistakes Funeral Homes Make On Social MediSocial_Media_Collagea.

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2 Common Social Media Stumbling Blocks and How to Overcome Them

Posted by Lance Ray

Recently, I made a presentation to members of a few associations in the upstate New York area. I spoke with members about changing times in funeral service and expectations from today’s consumers, and some of the things I heard from attendees were not new to my ears. I actually hear many of these stumbling blocks when it comes to funeral homes using social media as I  speak to the 20+ groups each year. So, I figured it was time to address them in a blog post.

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The Online Memorial: When Sorrow Becomes Frustration

Posted by Lance Ray

Grief and LossRecently, I learned of the death of someone I considered “special” in my life, and experienced flashes of the early “stages” of grief: disbelief and quiet anger among them. Once I had reconciled myself to reality and learned the arrangement details, it was very natural for me to head over to the website of the funeral home involved to leave a few words about how much he had meant to me; words of compassionate support for his family. That was five days ago, and still my condolence—or any other one for that matter– is not visible on the tribute page.

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Why Funeral Directors Should Care about the Information Gap

Posted by Lance Ray

It seems to me, and a whole lot of other people including academics, financial advisors, health care professionals, and marketers; today’s world is one of “information haves” and “information have-nots”. Let’s consider funeral service. Funeral home owners and managers, funeral directors, embalmers, pre-need advisors, celebrants—we’ve got the information families need to make important end-of-life decisions. Most families don’t.

And this gap between the two—between families and the professionals who intend to serve them—needs to be recognized, and effectively bridged. The “information haves” need to creatively provide (using as many channels as possible, online and offline) critical information to the “information have-nots”. We need to effectively “fill the gap”. Continue reading

7 Reasons Why It’s the Right Time to Start Your Funeral Home Blog

Posted by Lance Ray

Blogging. It’s “old school”, right? Hey, anything on the Internet that dates from the 1990s is definitely “vintage” — but that doesn’t make it a bad thing; it just means there are a whole lot of blogs drifting around in cyberspace. (A Wikipedia article notes that on 16 February 2011, there were over 156 million public blogs in existence. On 13 October 2012, there were around 77 million Tumblr and 56.6 million WordPress blogs in existence worldwide.

That’s a whole lot of content — so why should your funeral firm add its voice to the blogosphere? To be honest, I am amazed at the blog-reluctance of many funeral firms. I commonly hear statements like “I don’t have time to blog”, or the ever-popular “blogging doesn’t make sense in the funeral profession”.

Well, guess what? Blogging does make sense for your funeral firm. And I’ll tell you why. (And then I’ll let you know how to easily solve that first — “who’s got the time to blog?” — problem.) Continue reading

Funeral Technology and the Law: Are You Protecting Your Firm Online?

Posted by Ashley Montroy

I had the privilege of attending not only the annual Funeral Director’s Boot Camp at American Academy McAllister Institute of Funeral Service this past weekend, but also a course dedicated to understanding the risks of using technology in the funeral profession. The course was taught by a Funeral Business Attorney right out of New York City; Nance L. Schick, of The Law Studio of Nance L. Schick. To say I was impressed with the important information she was giving to the room full of funeral directors would be an understatement. I just couldn’t wait to get home to share what I learned about this vital topic that often gets left behind in our busy lives.

135552386 legalMs. Schick spoke about rules to follow when dealing with social media or making changes to your funeral home website; she offered attendees basic, yet valuable, security practices for funeral directors when it comes to technology and small businesses.

One thing she said over and over again is this: As a funeral director, your duties and responsibilities have not changed; only the means that you carry them out. With that being said, let’s dig a little deeper, shall we? Continue reading

Can You Successfully Adopt Funeral Service Technology? Yes!

Posted by Lance Ray

Company Spotlight: Neil Bardal Funeral, Inc. Funeral Centre

How successfully does your firm incorporate technology? A few months ago, we connected with Richard Rosin, of the Neil Bardal, Inc. Funeral Centre in Manitoba, Canada, to see what he had to say about the real value of technological funeral innovations—like webcasting, for example—to their firm. Why did we choose them?


Because the founder of the firm, Neil Bardal, was always looking for new, better ways of doing things, they are a very unusual firm—always ready to embrace new technology whenever they discover it. And they discovered webcasting early.

In fact, they recorded their very first service in the late 1980s, on behalf of the family of the deceased who were living in Australia. Since that time they continued to refine their webcasting services as technological advances and innovations were made. And all that effort has paid off. “Demand really started to pick up four years ago,” Richard confided, and the funeral home officially added webcasting to its list of services last summer. Continue reading

The Power of 30+ Funeral Directors in One Room

Posted by Ashley Montroy

If there is one thing that can be said about 30+describe the image
eager-to-learn funeral directors in a single room, it is that great ideas flow. As one of the presenters on this year’s Funeral Business & Technology Workshop Cruise, I have to say that I am thrilled with the amount of excellent ideas that came from such a great group of funeral directors. They joined us from all over North America – from Florida, Connecticut, Massachusetts; and all parts of Canada and some even further afield. So much was learned—I want to share just a few things that our great group came up with! Continue reading

Who is Telling the Story of Funerals in Your Market?

Posted by FrontRunner Professional

We have all seen the life insurance TV What's Your Funeral Home Story?commercials airing across North America that say, “Funerals are expensive, and the price of an average funeral can cost over ten thousand dollars.” There is also the other version in which a gentleman explains with disbelief and shock in his voice, “A friend of mine died and the funeral cost over ten thousand dollars!”

As a funeral professional, you probably cringe and heave a deep sigh of frustration every time you see these commercials, which are usually aired during the prime time viewing hours. Rest assured that some of your families are listening to these advertisements because if the commercials weren’t effective, the insurance companies wouldn’t be running them in these expensive time slots. Continue reading