Don’t let your funeral business settle for less when it comes to your website. Your funeral home website is just as important as your physical facility. You wouldn’t operate in a facility that didn’t have the necessary equipment and space, would you?
The same goes for your funeral home website. If your website doesn’t have the proper features and design, it’s time for an update.
Let’s go over five signs it’s time to revamp your website.
1. You’re Missing Website Features to Be More Accessible to People with Disabilities.
We’re starting with ADA compliance because this can’t wait. Your website needs to be more accessible to people with motor, visual, hearing, and cognitive disabilities. From adding alternative text to your images to providing tools for increasing the text size, these are just a few features that people with disabilities may need.
If your website isn’t accessible, you’re putting your firm at risk of receiving ADA lawsuits. There are laws in the United States and Canada that require businesses like funeral homes to make their websites more accessible. Lawyers are even searching online for websites that aren’t ADA compliant and serving them with lawsuits.
Now’s the time to update your website before you find yourself in this situation. We’re here to help. Check out these two resources.
- In this FREE webinar recording, learn everything you need to know about ADA compliance online.
- Visit our ADA webpage to learn about a tool that helps you be more ADA compliant online.
2. You Get Little Control Over Your Funeral Home Website Design.
Do you wish you had more control over your website’s appearance? We know having a cookie-cutter website that looks just like everyone else’s is the last thing you want. You want your website to show what makes you unique from your competition.
If you have little control over the design of your website, that’s a major red flag. It’s time to find a new website provider. You should have the freedom to customize your website to your firm.
The easiest way to customize your website is with a drag-and-drop website design tool. To use a tool like this, you just simply follow these two steps.
- Drag elements like images, text, and columns onto your webpage.
- Drop them onto different sections of your page and rearrange them how you want.
Keep number one on this list in mind when designing your website. It can’t just look pretty. It needs to meet ADA guidelines. Having an ADA widget on your website helps solve this problem.
3. You Can’t Easily Make Quick Edits to Your Website.
Not being able to easily make edits is a sign that you need to update your website. Simple website edits shouldn’t require you to be an expert website designer.
Your website editor should be designed to make this process as fast and easy as possible. For example, let’s say this is your to-do list for editing your website:
- Add a new paragraph to the preplanning webpage.
- Swap out an image on the homepage.
- Update the phone number on the contact us page.
All these tasks should be quick and easy to do in just a matter of minutes.
You guessed it; we’re bringing up ADA again. If you find out something on your website isn’t ADA compliant, you want to be able to fix it fast. Did you forget to add alternative text to an image you uploaded? Is the font color you chose hard to read? No worries. It should just take a few clicks to make simple changes like this.
4. You Don’t Have Website Tools for Online Payments, Flower Orders, and Preplanning.
Are you simply missing out on features that could save you time and earn you money? Let me ask you three questions:
- Can your families pay for the funeral expenses online on your website?
- Do you have an online flower store directly on your funeral home website?
- Does your website have an online funeral planning tool?
If you answered no to any of these questions, you’re missing out on time-saving features.
Online Payment Platform
Let your families pay anytime, anywhere with a credit card or electronic check. This also means you get paid faster, so it’s a win-win. You could even offer options like crowdfunding and life insurance assignments.
Online Flower Store
Many people, especially those from out of town, struggle to decide where to order flowers from. They don’t know your local florists, so they might pick a big-box flower store. With an online flower store directly on your website, your local florists get more business, and you can earn extra revenue. Another win-win.
Online Funeral Planner
Let families explore their options before they meet with you. This saves everyone time. It also means they can make more educated decisions without feeling rushed.
5. You Repeatedly Enter the Same Data in Multiple Spots.
Are you frustrated about the wasted time caused by double data entry? You’re not alone. How many times do you think you repeatedly enter the deceased’s name and death date? Too many times to count.
There’s a better way.
Your website should integrate with your management software, marketing, memorial video platform, and other solutions. This means you only need to enter the deceased’s name and death date once. Then, it syncs across all your software to create an all-in-one solution that saves you time and money.
Do you have 15 minutes? Book a FREE demo to see a FrontRunner funeral home website in action.
