Every business, regardless of the industry, faces the challenge of differentiating themselves from the competition. For local businesses, like funeral homes, standing out can be even more difficult. With a limited audience, there is far less room for error when jockeying for position at the top of consumer minds. Every little detail matters and strategy is of paramount importance. A decade ago, funeral home technology, having a website and putting some effort into marketing was enough. For a firm to become a reputable community “go-to”, all it would take is a passive mixture of being online and traditional advertising. These days, in order to stake such a claim, a more progressive approach must be taken. However, this post is not about what to do in order to be different -it is about how to do it. Continue reading
