The days of families needing or wanting to walk into a funeral home for the entire funeral planning process are coming to a close. Just as the days of brick & mortar shopping begins to meet a similar end. Everything nowadays is about convenience. Who can get it to me the quickest? Who allows me to do everything online, from the comfort of home? Who offers the most flexible payment options? These are the questions that shape the decisions of modern consumers. Sure, older generations still maintain loyalty to businesses who have been reliable in the past. However, young people hold much fewer allegiances, if any – opting to instead buy from companies that offer the most convenient buying experience above any other factor. For funeral homes, the new challenge is catering to these consumer habits and continually finding ways to create convenient experiences.

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Times have changed. People no longer rely on phone books to find a local funeral home, but instead search the internet. When they search for a service you offer or particularly for your business, you want to show up. Not just show up, but show up and look good. Looking good is extremely important because your funeral home website is most often your first impression with potential customers. Before an individual even enters your funeral home or speaks to your employees, they will view your website. Think of your website as a digital storefront, people are looking at it and are generating opinions on your funeral home based on the quality of it. You want that first impression to be a good one.

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