We know that one of the biggest fears that funeral directors have about their website is that it will look like everyone else’s. So, that’s why we want to take some time to go over some easy website customization tips.
A whopping 73% of businesses invested in their website’s design so they could stand out from the competition, per Adobe’s 2018 Digital Intelligence Briefing.
Not only do you stand out among your competitors when you invest in your website’s design, but you also give your families a better user experience. This way, they can quickly and easily find the information that they need.
Ready to get started? Let’s go over three simple website customization tips.
By following your brand guidelines, you can easily make your funeral home’s brand known to your families right away when they first visit your website.
For example, these are a few quick and easy ways to customize your website to your brand:
It’s a huge time saver when your website designer provides you with prewritten content and stock imagery for your website. But that doesn’t mean you should stop there!
First off, you can take a few minutes to go through the prewritten content and personalize it to your funeral home. You also can look through the images and find any you may want to swap out with something else.
Then, you can add any other content and imagery that’s special to your funeral home, such as:
Having a blog on your funeral home’s website is a great way to stand out from the competition, as you can become a resource to your families and show what makes your firm unique. Not to mention that it helps your SEO since you’re keeping traffic on your own website instead of sending families elsewhere. But you can learn more about taking your funeral home’s SEO from a mess to success in our eBook.
On your blog, to educate your families and keep them updated on what’s happening at your funeral home, you could:
For even more blog post topic ideas, check out this blog post.
You can create a regular posting schedule, such as posting every week or every other week. Or if you don’t have the time to keep up with a blog, consider hiring an intern to write them for you.
FrontRunner websites are funeral homes websites that are simplified, as they’re easy to create but impossible to forget. The drag and drop editing feature makes website customization easy for your funeral home. Plus, you can take advantage of pre-written content, a library of licensed images, and several e-commerce tools. You also can get a quote on a new logo design.
Click here to book a free 15-minute demo to see a FrontRunner website in action.