Dear Funeral Directors,
Getting ready to start at FrontRunner seven years ago, I had no idea what I was in for. I understood the business, but could not have been less prepared for the job. Working in palliative care, I was no stranger for death – but funeral homes were still somewhat of a mystery to me. To be truthful, the death care industry is not something I saw myself getting into. However, I quickly learned about the men and women who work in this wonderful industry. I learned about your daily lives, the way you help communities and your dedication to others. It didn’t take long before I was hooked.
Since the release of last week’s blog post Why Would Anyone Commit Obituary Piracy?, there has been an overwhelming response from FrontRunner clients who 1. had no idea that this was actually happening and 2. didn’t think they could do anything to prevent obituaries from falling in the hands of third party marketers that are out to profit off the copyrighted notices.
Obituary theft occurs when a company (third party marketer, rival funeral home, newspaper) copies an obituary off of your funeral home website and places it on their website. This practice not only takes revenue away from your funeral firm, it undermines your credibility with the families you serve in your community. Every obituary posted within the Book of Memories includes a link to a the ObitSafe.com disclaimer. It states the following:
The business models of these companies (who shall remain nameless; I’ll simply call them third-party marketers) are simple. They strive to make easy money off of unsuspecting families using an unethical practice that is more common than most people think.
I’m sad to report that most funeral homes aren’t even aware this is happening. What you don’t know can hurt you – badly. Obituary piracy can not only take revenue out of your funeral firm, but it can also undermine your credibility with the families you serve in your community.