The business models of these companies (who shall remain nameless; I’ll simply call them third-party marketers) are simple. They strive to make easy money off of unsuspecting families using an unethical practice that is more common than most people think.
I’m sad to report that most funeral homes aren’t even aware this is happening. What you don’t know can hurt you – badly. Obituary piracy can not only take revenue out of your funeral firm, it can undermine your credibility with the families you serve in your community.
As a Product Specialist here at FrontRunner Professional, I spend almost every workday talking with funeral home owners across North America. I’m often blown away by some of the stories I hear about the effects of this unscrupulous business practice.
Obituary theft occurs when a company scrapes online content, in this case an obituary, off of your funeral home website and places it on their website. Wikipedia describes the many ways someone can engage in web scraping but you don’t have to be tech-savvy to steal web-based content; a simple copy and paste is all it takes. Larger companies engaged in content piracy have automated systems in place to speed up the process but in truth, anyone, anywhere can do it.
Further, I’ve learned of obituary piracy committed by rival funeral homes. Even some local newspapers, where you place an obituary on behalf of a family, could be selling that content for profit. It appears everyone is out to reap profits from your hard work.
The practice of online data theft is a huge problem and most folks are truly concerned about the financial and social chaos created when identity theft occurs. But, as a funeral home owner, you really need to be more than concerned about the practice of obituary piracy. Now is the time to take steps to stop the online data theft of the obituary-related content on your website!
Obit piracy can not only affect your funeral home’s bottom line, it can also damage your firm’s reputation. Take a moment to visit a third-party marketer website to see what they are doing and what your community will see when searching online for an obituary.
Grieving families are also robbed of emotional support. Family and friends who post condolences on these third-party sites have no idea that these messages are never directed to families. Any donations made in their name and any flowers or sympathy gifts sent to the bereaved can’t be tracked or acknowledged by your funeral firm. Families can feel as if no one cared enough to express their sorrow and sympathetic support.
When a family comes to the funeral home and they are told to visit the funeral home website to view the obituary within a memorial website, send flowers, leave a message of condolence, purchase a sympathy gift, or place a memorial donation, it sounds absolutely wonderful. They go away thinking fine things about your funeral home’s compassionate professionalism.
Unfortunately, the unthinkable happens too often. A member of that family does a Google search and they find the obituary listed on three or four different obituary posting engine websites. These sites, built to dominate the search engines, can handily outrank your funeral home’s website obituary listing on the search engine results page (SERP).
Instead of leaving their heartfelt messages of support on a memorial website – the one your funeral home provided as part of your service – they leave the obituary on the third-party site where the grieving family will never see it.
Your funeral firm’s credibility is damaged. After all, you never mentioned the existence of these other listings, and the the grieving family and their friends are left confused and upset. As the third-party obituary never mentions the name of the funeral home involved in the final care or links back to the funeral firm website, all recognition for your funeral firm is lost.
In short, to stop obituary theft and the web scraping of any digital asset on your funeral home website, you need to be proactive. The staff of FrontRunner’s ObitsforLife has developed a system of security protocols to help your funeral home protect your families and your firm from online data theft:
I’m thrilled to be part of the FrontRunner Professional team because I know for a fact that we put our clients’ success above our own. We share the belief of Kevin Montroy, Founder and CEO of FrontRunner Professional, that the goal of our business is to develop innovative funeral technology solutions which uphold the integrity of the profession and reinforce the trust that families place in the funeral professionals who serve them. If you’d like to experience this extraordinary commitment for yourself, just give us a call.
In the time Jules has worked at FrontRunner she has proven herself to be a most passionate member of the team. She thoroughly enjoys every aspect of her work and is an integral part of the FrontRunner experience for our clients.
Great article !!!!
We would be interested in seeing a copy of your copyright notice and privacy disclaimer. Could you email it to us? Thanks!
Could you send me the copyright notice you use… thanks very much .
Could you please send me a copy of the copyright notice and privacy disclaimer you provide?
Why would you not have a disclaimer automatically built into the Obits page in Book Of Memories?
Great question Jeannine and just to let you know, a disclaimer is built in to every Book of Memories obituary page. The ‘Protected by ObitSafe.com’ icon located below all obituaries provides a direct link. Funeral homes can take additional action by including a copyright notice for every obituary sent to newspapers. This would detail how the copy must remain intact and include the funeral home’s website address and that the obituary must not be used for any commercialized gain. If you have any other questions or require more information, don’t hesitate to give us a call at 866-748-3625.
Here’s the ObitSafe.com Disclaimer:
This obituary is protected by ObitSafe against the unauthorized reproduction or redistribution, in whole or in part, without the express written consent of the funeral home.
ObitSafe is designed to help funeral homes and the families they serve protect the dignity and respect for the deceased and the Integrity of Funeral Service and against any third party commercialization use of this written work through illegal means of electronically or manually scraping this obituary, for monetary or non-monitory gain, from any site where this obituary is posted. Our goal is to stop the gathering of well-intended words of condolences and support on these third party sites that will never make it to their intended audience, at a time the families can use them the most. As with all written works, this obituary is protected under copyright laws and any infringements will be reported to the authorities and prosecuted to the fullest extent of the law.
Thank you FrontrunnerPro! We are transitioning into the Total Business Solution. It is wonderful to see all the products and services available to offer families. These informational articles are truly great tools to use for empowering our funeral home’s potential in offering one-of-a-kind service. BTW, please send me the copyright notice and privacy disclaimer to include in each obituary. Thank you
[…] the release of last week’s blog post Why Would Anyone Commit Obituary Piracy?, there has been an overwhelming response from FrontRunner clients who 1. had no idea that this was […]
Please send me a copy of the copyright notice and the privacy disclaimer to include with our obituaries. Thank you!