Let’s take a break from the business world to talk about something a little different. At FrontRunner, we normally strive to help you harness the latest technology, grow your business or market like a rock star. Today, however, we want to help you look further into one of life’s most valuable relationships. In this industry it is all too easy for us to forget about the little things in life and with Father’s Day around the corner we figured it was a great opportunity to cover a more personal topic.
As a funeral director, your first priority is to serve families and help them in their time of need. For many funeral directors though, this trait doesn’t go away when you leave the funeral home.
Many family members of funeral directors often share stories about how they’re always going out of the way to help others whenever the opportunity arises. They’re walking through a restaurant and see a rug is bunched up, they stop to fix it. An elderly woman is struggling to load her groceries in the car, they put them in the trunk for her.
With the International Cemetery, Cremation and Funeral Association (ICCFA) 2018 convention quickly approaching, many in the funeral industry are preparing to descend upon the Mojave Desert for what is sure to be an exciting show. At FrontRunner, Las Vegas is one of our favourite places to travel and we wouldn’t want to let you go there without some suggestions from the team. Over the past few weeks we have compiled a list of things you should do while in Sin City and we even created a comprehensive guide to the show which can be downloaded at the end of this post.
So, your New Years resolutions did not go as planned. But hey, maybe they did and to those of who you kept your self-improvement promises and have thus far made bountiful strides towards achieving your goals for 2018 – we commend you. As for the rest of us, the upcoming season provides a second opportunity for a fresh start. Spring cleaning, or the yearly practice of shedding the old and celebrating the new, is a great way to take stock, reevaluate where you stand and plan for the future. Whether it’s at home, at the office or for your entire funeral business – here are few ways that you can make the most of your Spring cleaning efforts this year.
Dear Funeral Directors,
Getting ready to start at FrontRunner seven years ago, I had no idea what I was in for. I understood the business, but could not have been less prepared for the job. Working in palliative care, I was no stranger for death – but funeral homes were still somewhat of a mystery to me. To be truthful, the death care industry is not something I saw myself getting into. However, I quickly learned about the men and women who work in this wonderful industry. I learned about your daily lives, the way you help communities and your dedication to others. It didn’t take long before I was hooked.
A new year always brings new resolutions to improve, whether in personal or professional areas. There’s always something that we might do better and this can apply to new embalmers as well as veteran embalmers. As Rod Serling of The Twilight Zone might have said, “submitted for your approval” are ten resolutions for 2018:
With the 2017 NFDA International Convention & Expo fast approaching, the FrontRunner team could not be more excited to be headed down to Boston. We had such a wonderful time with all of you in Philadelphia in 2016 and can’t wait to share what has been the biggest and most innovative year in our company’s history. We released several new technology solutions for funeral homes like our DIY website platform and video condolences feature. We also became the first in the death care industry to partner with GoFundMe to release A Helping Hand compassionate funding. It sure has been busy around here and it’ now time to celebrate. In addition, it would not be the NFDA convention without a look to the future, that is why we are bringing a special 2018 sneak preview (among other surprises) to the trade show floor. To see it all first-hand visit us in booth 2811, you wont be able to miss it (trust me). We also have a thing or two to share with you that will help your funeral home make the most of the convention experience and enjoy your time in Boston.
For many funeral homes, the world of social media remains mysterious and uncharted territory. Though it is widely understood to be a valuable asset that helps drive business growth, funeral professionals are still intimidated. We understand. Social media takes organization, commitment and creativity. Most crucially, it takes plenty of time. And time can be a rare commodity, as any funeral home employee will tell you. As a result, dedicating hours to social media may be more than just daunting. It can be downright impractical for some firms.
At FrontRunner, we are more than just a website and technology provider. We work each and every day to help funeral homes around North America build better businesses and become institutions in their community.
When it came to the next thing we’d bring or help bring to funeral service, we knew it had to be a platform to help funeral homes take back control of their obituaries, something we’ve voiced our concern over for years. Unfortunately, the FrontRunner team couldn’t lead this up because of the growth of our company, so we aligned ourselves the right people, and financially supported them with one goal in mind: to protect the future of funeral service.
We are proud to introduce the National Obituary Registry, an organization that empowers funeral homes to benefit from their own obituary traffic, generate more revenue and provides them every necessary touchpoint families want. But we can’t do this alone and require the support of professional associations, newspapers, other technology vendors like us and ALL funeral homes around the continent. Together, we can make change happen.
As our team finishes the final preparations to head the International Cemetery, Cremation and Funeral Association (ICCFA) convention next week, I wanted to take a minute to share some of the things that make it a place that I enjoy returning to again and again! Nashville is one of my absolute favorite cities, whether going for work or for fun (or both)! If you’re heading there next week, you’ll want to make time to take in some of these amazing things that Nashville has to offer. Let me give you some things to take in from experience.