In year’s past, the newspaper obituary was how news of a loved one’s death would often spread. At the time, it was the easiest way to inform a community and provide details about the service. But more recently, online memorials have completely reshaped the funeral industry.
Today, you can post an obituary to your website, share it on social media and within seconds, it’s shared across networks of friends and family waiting for when they log into their account.
But online memorials for funeral homes aren’t just about publishing obituaries. They also help create additional revenue opportunities for your firm. More importantly though, they create a central hub for loved ones to interact and share memories of the deceased.
The Book of Memories™ is one of our most sought after products. In this post, we’ll look at 5 ways our online memorials benefit both your firm and the families you serve.
Recently we released a new enhancement to the Book of Memories – custom themes! While we have an extensive library of beautiful memorial page themes to choose from, sometimes the family wants something more personal.
With this latest enhancement, you can easily upload a photo and create your own memorial page theme in seconds. Rather than just using the standard golf theme in our library, you can create one with a photo from your local golf course the deceased was a member at. You also have the option to create a personal theme for one record (using a family photo for example) and have it just available for the deceased’s page.
This new enhancement makes it easier to offer families highly personalized memorial pages and make honoring the deceased that much more meaningful.
For the majority of funerals, people are going to send flowers to the bereaved. The Book of Memories makes ordering flowers easy as it can be done directly from the deceased’s memorial page. In a few simple clicks, loved ones can view your online flower store and select an arrangement to purchase. All of this is done from within the Book of Memories and the funeral home’s location auto-populates the delivery address.
By using the Book of Memories, you can easily create an additional revenue stream for your firm. Our team handles all the setup and customer service associated with your online funeral flower store so you can just sit back and enjoy the revenue that come in.
Today’s families are becoming more spread out as loved ones move away from home for education, career opportunities, or just a change of scenery. If loved ones will be traveling from out of town to attend the funeral, they’re likely already busy coordinating a place to stay, travel plans, and much more. By having the online memorial linked to your flower store, ordering flowers for the service is easier for them.
In just a few clicks, they can have a beautiful arrangement ordered and sent to the funeral home in time for the service. There’s no need to look for local flower shops in the area. That’s one less thing for them to worry about and shows how your funeral home can make things a little easier during this difficult time.
Have a local florist you’ve worked with for years? Help strengthen that relationship and generate more business. As mentioned above, the flower store Heartfelt Sympathies by Tribute Store is an extension of the Book of Memories. Our process allows us to tailor programs with your local florists to include custom pricing if needed and direct online ordering. In essence, we have established a whole new e-commerce storefront that both you and your local florists can benefit from.
If there are several local florists you wish to work with, we can accommodate you. Multiple florists can be designated with an added option for random selection. This means you do not have to favor only one florist in the community.
Each Book of Memories tribute page is about honoring the deceased and celebrating a lifetime of memories. Arguably one of the most important benefits of it is that it creates an online hub where memories can live on forever. Visitors to the deceased’s memorial page can leave condolence messages, upload photos, and comment on other people’s posts.
Photos and videos shared to the online memorial page can also be used to create heartfelt memorial DVDs and video slideshows to show during the service or share with loved ones afterward.
If you’re interested in learning more about the Book of Memories, make sure to get in touch or visit our website. We’d be happy to speak with you and share more details about the Book of Memories and how your firm can benefit.
Tommy holds a Communications degree from Laurentian University and an Integrated Marketing Communications Graduate Certificate from St. Lawrence College. He is a Content Marketing Specialist at FrontRunner and focuses on producing engaging content that funeral homes can use to connect with families. In addition, Tommy crafts SEO content for clients and specializes in helping the general public connect with the death care industry as a whole.