Author Archives: Tommy Heigh

About Tommy Heigh

Tommy holds a Communications degree from Laurentian University and an Integrated Marketing Communications Graduate Certificate from St. Lawrence College. He is a Content Marketing Specialist at FrontRunner and focuses on producing engaging content that funeral homes can use to connect with families. In addition, Tommy crafts SEO content for clients and specializes in helping the general public connect with the death care industry as a whole.

10 Ideas To Offer Grieving Families During The Holidays

Posted by Tommy Heigh

Christmas and the holiday season is a special time of the year in every community. It brings loved ones together to celebrate their faith, exchange gifts, and look forward to what’s to come in the new year. For most, it’s filled with love, joy, and hope. However, if you are mourning the loss of a loved one, the holiday season can be anything but loving, joyous, or hopeful.

As funeral directors, you likely have heard (or possibly experienced) the myth that death increases around the holidays. Whether it’s true or not, the fact still remains that the holidays can be difficult for families who have experienced a loss. Especially if this is the first holiday season without their loved one.

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5 Tools To Increase Funeral Home Productivity During The Holidays

Posted by Tommy Heigh

computer surrounded by gifts

The holiday season is a busy time of year, to say the least. On a professional level, you have to find a balance between hosting services, arrangement conferences and all the other day to day tasks of running a funeral home. When you add in personal tasks and family events, it can limit your free time even more.

Funeral directors often have to wear multiple hats and manage a task list that seems never-ending. For funeral directors, productivity and effective time management are not only important, but they’re also essential. Between work and home, your time and energy can disappear quickly. To help make life a little easier for you during this busy time of year, we thought it would be a good idea to share some useful tools to help you be more productive.

Members of our team at FrontRunner use each of these apps every day to make sure we stay on track with everything we have to do. In no particular order, here are 5 apps to increase your funeral home’s productivity.

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Is Your Firm Guilty Of These Common Marketing Mistakes?

Posted by Tommy Heigh

man at desk making a mistakeMarketing is all about trial and error. As you develop your online marketing strategy, it’s important to test different things and see how your community responds to them. The funeral industry is unique, to say the least, so you need to make sure you develop a strategy that resonates with consumers. With that in mind, it’s also important to understand that there are proven strategies and best practices to follow.

To help make sure your firm is in the best position to succeed online, we’ve compiled 5 common marketing mistakes and how to correct them. Continue reading

The Benefits of Vacation For Funeral Directors

Posted by Tommy Heigh

island beach vacation

With the passing of Labor Day, students across the United States and Canada are back in the classroom for a new school year. Think back to when you were a kid and what summer vacation meant for you. For me, it was two glorious months to relax and unwind spending my days at the lake, golf course or baseball diamond. When you’re a kid, the summer isn’t just a break from school. It’s time for you to recharge and refresh your mind before hitting the books again in September.

Now because the school year is underway, it’s time for a quick pop quiz.

According to Project Time Off, in 2016, how many vacation days did full-time US employees leave unused?

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7 Ways Your Funeral Home Can Connect With The Community

Posted by Tommy Heigh

Connecting your funeral home with the community

As a funeral director, your first priority is to serve families and help them in their time of need. For many funeral directors though, this trait doesn’t go away when you leave the funeral home.

Many family members of funeral directors often share stories about how they’re always going out of the way to help others whenever the opportunity arises. They’re walking through a restaurant and see a rug is bunched up, they stop to fix it. An elderly woman is struggling to load her groceries in the car, they put them in the trunk for her.

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