Author Archives: Tommy Heigh

About Tommy Heigh

Tommy holds a communications degree from Laurentian University and a Interactive Marketing Graduate Certificate from St. Lawrence College. He is a Content Marketing Specialist at FrontRunner and focuses on producing engaging content that funeral homes can use to connect with families. In addition, Tommy specializes in helping the general public connect with the death care industry as a whole.

Is Your Firm Guilty Of These Common Marketing Mistakes?

Posted by Tommy Heigh

man at desk making a mistakeMarketing is all about trial and error. As you develop your online marketing strategy, it’s important to test different things and see how your community responds to them. The funeral industry is unique, to say the least, so you need to make sure you develop a strategy that resonates with consumers. With that in mind, it’s also important to understand that there are proven strategies and best practices to follow.

To help make sure your firm is in the best position to succeed online, we’ve compiled 5 common marketing mistakes and how to correct them. Continue reading

The Benefits of Vacation For Funeral Directors

Posted by Tommy Heigh

island beach vacation

With the passing of Labor Day, students across the United States and Canada are back in the classroom for a new school year. Think back to when you were a kid and what summer vacation meant for you. For me, it was two glorious months to relax and unwind spending my days at the lake, golf course or baseball diamond. When you’re a kid, the summer isn’t just a break from school. It’s time for you to recharge and refresh your mind before hitting the books again in September.

Now because the school year is underway, it’s time for a quick pop quiz.

According to Project Time Off, in 2016, how many vacation days did full-time US employees leave unused?

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5 Tools To Increase Funeral Home Productivity

Posted by Tommy Heigh

strategic planning

During my time at university, I had to manage my classes, homework, a part-time job, and extracurricular activities. It was difficult, and I knew that I needed to make sure I used my time effectively. I can only imagine what it’s like being a funeral director. Between services, arrangement conferences and all the other day to day tasks, it makes my time at university seem like a walk in the park.

Funeral directors often have to wear multiple hats and manage a task list that seems never-ending. Not to mention we’re now in the heart of the summer months with kids away from school and family vacations, sports teams and weekend trips to the cottage eating away at your free time.

For funeral directors, productivity and effective time management are not only important, they’re essential. Between work and home, your time and energy can disappear quickly. To help make life a little easier for you, we thought it would be a good idea to share some useful tools to help you be more productive. Continue reading

7 Ways Your Funeral Home Can Connect With The Community

Posted by Tommy Heigh

Connecting your funeral home with the community

As a funeral director, your first priority is to serve families and help them in their time of need. For many funeral directors though, this trait doesn’t go away when you leave the funeral home.

Many family members of funeral directors often share stories about how they’re always going out of the way to help others whenever the opportunity arises. They’re walking through a restaurant and see a rug is bunched up, they stop to fix it. An elderly woman is struggling to load her groceries in the car, they put them in the trunk for her.

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