Pitfalls of Technology

Are You Using Technology or is Technology Using You?
[As Featured in the March issue of The Director]

Technology is often feared in our profession because it is unfamiliar territory. As a result, it is not implemented despite

FrontRunner Announces New $1.6-Million Dollar Training Facility to Help Funeral Professionals Learn, Grow and Better Their Businesses

As the technological demands on funeral professionals continue to evolve, FrontRunner Professional is creating an opportunity to jump ahead of

Sympathy Stores: Hip or Hype?

You have undoubtedly been hit up at one time or another by the hype of promised profits through the use

Have You Googled Yourself Lately? Your Reputation is on the Line

Once upon a time, just for fun, all of us would search our own names in Google just to see

The Noise: What it is and how it could be killing your business

A recent study suggested that the typical funeral home in North America receives an average of 19 unsolicited sales contacts

Be Smart about Social Media

Ashley Montroy, FrontRunner Professional’s Marketing and Social Media Manager spoke with Lauren Moore for her article Be Smart about Social Media. The

Technology Roundtable for the Funeral Professional

FrontRunner Professional CEO and Founder, Kevin Montroy, participated in a Technology Roundtable. The following article by Patti Martin Bartsche was

How Funeral Homes Can Provide the Ultimate Online Experience (Part 1)

What a fantastic line-up this year for the ICCFA All Star Annual Convention & Exposition! Congratulations to Program Co-Chairs Gary

Fight Back to Protect Your Obituaries

Since the release of last week’s blog post Why Would Anyone Commit Obituary Piracy?, there has been an overwhelming response from

Why Would Anyone Commit Obituary Piracy?

The business models of these companies (who shall remain nameless; I’ll simply call them third-party marketers) are simple. They strive